The Modern Customer

The Informed

The Vocal

03The Impatient

01

02

04

Have you heard of the phrase - 'If Googlecan't answer it, only God can!'

That is the amount of informationavailable on the internet. The Customer iswell aware!

Tablets and smartphones haveensured everything is accessedand responded to quickly. The

customer similarly expectsresolutions quickly

Can you recall the last timeyour phone was not within Ear

Shot?.

People are communicating morethings to more people than everbefore. An individual's experienceinfluences others when shared.

Thanks to SEO, a bad feedback oncegiven always remains. Have you evergot influenced by the negativeremarks of a restaurant or a hotel?

The customer is not willing to acceptyour offer or service or whatever yousay on the face of it.

Be ready to argue it out, reason it outand for a 'Logical' discussion.

Credits: Forrester, KBCP, Facebook, IDC, Wikipedia, James Flynn

The Logical

INTERNET

SOCIAL

MOBILITY

EVOLUTION

We are deep in the Era of the Customer, where the speed at which peopledecide, react or engage has increased manifolds, and if you are not willingto acknowledge this fact you are choosing to be oblivion.

thatpratikbajaj

3.01 BnActive Users

2.08 BnActive Accounts

8 zettabytes2015

Digital Information Created and Shared *

People check theirsmartphones within 15minutes of waking up4/5

+18 Difference in Avg IQover two generations

Is your OrganisationModern Enough?