Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
"Mobile" in the Marketing Mix: "Mobile" in the Marketing Mix: Crafting a New Communication Crafting a New Communication
StrategyStrategy
©Robert E. Johnson, Ph.D. 2010©Robert E. Johnson, Ph.D. 2010
eduWeb2010eduWeb2010July 27, 2010July 27, 2010
Chicago, IllinoisChicago, Illinois
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 22
Part I:Part I:Getting StartedGetting Started
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33Bob Johnson Consulting, LLCBob Johnson Consulting, LLC
6 key points about anything online…6 key points about anything online…
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44
Major reason people go to a Major reason people go to a website…website…
Complete a taskComplete a task
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 55
The Golden Rule…The Golden Rule…
5 seconds to connect5 seconds to connect
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66
What “mobile” is all about…What “mobile” is all about…
Constant available Constant available access…access…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
What’s in motion today…What’s in motion today…
Smartphones gaining market shareSmartphones gaining market share– Prices droppingPrices dropping– iPhone and Android in the lead for higher ed?iPhone and Android in the lead for higher ed?– Access to Facebook, YouTube and moreAccess to Facebook, YouTube and more– Apps are growing (most people use few)Apps are growing (most people use few)– GPS and wi-fi are commonGPS and wi-fi are common
Not-so-smart phonesNot-so-smart phones– Can use mobile features, especially textingCan use mobile features, especially texting
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 88
Key marketing choice…Key marketing choice…
What’s the primary goal?What’s the primary goal?– Reach?Reach?– Selected engagement and conversion?Selected engagement and conversion?◄◄
Solution from direct marketingSolution from direct marketing– In higher education, most are better off with In higher education, most are better off with
engagement and conversionengagement and conversion– University of Phoenix may try reachUniversity of Phoenix may try reach– Option: reach within geo-targeted areaOption: reach within geo-targeted area
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 99
The giants are buying capability…The giants are buying capability…
AppleApple– Buys Quattro Wireless for $276 millionBuys Quattro Wireless for $276 million
GoogleGoogle– Buys AdMob for $750 millionBuys AdMob for $750 million
Watch for…Watch for…– Experiments in mobile display advertisingExperiments in mobile display advertising– Application marketing to launch new productsApplication marketing to launch new products
2.1 million downloads of app for 2010 Golf GTI2.1 million downloads of app for 2010 Golf GTI
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1010
Who takes “mobile” marketing Who takes “mobile” marketing seriously?seriously?
Coca-ColaCoca-ColaPepsi-ColaPepsi-ColaNikeNikeFord MotorFord MotorJaguarJaguarComedy CentralComedy CentralVolkswagenVolkswagenRalph Lauren PoloRalph Lauren Polo
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1111
A growing expectation…A growing expectation…
Type a website address into a browser or Type a website address into a browser or use “search”…use “search”…
Arrive at a website optimized for mobileArrive at a website optimized for mobile
Imperative that you…Imperative that you…– Access your own site from most common Access your own site from most common
mobile devicesmobile devices– Attempt key tasks from a mobile deviceAttempt key tasks from a mobile device
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1212
““Print to Pixel”… reading in 2050Print to Pixel”… reading in 2050http://bit.ly/d9ihtPhttp://bit.ly/d9ihtP
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
Part II:Part II:Tales from the ResearchTales from the Research
Pew Internet & American Life Project Pew Internet & American Life Project
E-ExpectationsE-Expectations
Jakob NielsenJakob Nielsen
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414
““Mobil Access 2010”Mobil Access 2010”
Pew Internet and American Life ProjectPew Internet and American Life ProjectMay 2010 Research ReportMay 2010 Research Report
http://bit.ly/cqxi6Dhttp://bit.ly/cqxi6D
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515
Increase in how people use mobile Increase in how people use mobile phones, 2009 to 2010…phones, 2009 to 2010…
80% of adults (18+) own mobile phones in 80% of adults (18+) own mobile phones in 2010… no change from 20092010… no change from 2009– Take a picture…. Take a picture…. 66 to 76%66 to 76%– Send & receive text messages…Send & receive text messages… 65 to 72%65 to 72%– Send & receive email…Send & receive email… 25 to 34%25 to 34%– Access the Internet…Access the Internet… 25 to 38%25 to 38%– Send & receive instant messages…Send & receive instant messages… 20 to 30%20 to 30%– Record video…Record video… 19 to 34%19 to 34%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
First time questions in 2010…First time questions in 2010…
Do you use your phone to…Do you use your phone to…
– Send a photo or video…Send a photo or video… 54%54%
– Access a social networking site…Access a social networking site… 23%23%
– Watch a video…Watch a video… 20%20%
– Purchased a product…Purchased a product… 11%11%
– Gave to a charity…Gave to a charity… 11%11%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717
““Young adults” 18 to 29…Young adults” 18 to 29…
Heavy use of “mobile” in many areas…Heavy use of “mobile” in many areas…– Send/receive text messages…Send/receive text messages… 95%95%– Take a photo..Take a photo.. 93%93%– Access Internet…Access Internet…
65%65%– Send/receive email…Send/receive email… 52%52%– Use social networking site…Use social networking site… 48%48%
Still low in some areasStill low in some areas– Purchased a product…Purchased a product… 20%20%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818
E-Expectations Survey 2010E-Expectations Survey 2010
College bound high school College bound high school seniorsseniors
Noel-Levitz & friendsNoel-Levitz & friendshttp://http://bit.ly/dvQldmbit.ly/dvQldm
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919
Mobile-related findings…Mobile-related findings…
24% would drop a college after a poor web 24% would drop a college after a poor web experienceexperience
Most desired content:Most desired content:– Information on academics…Information on academics… 54%54%
List of academic programs… 28%List of academic programs… 28%
– Cost related information…Cost related information… 30%30%
23% have searched college websites from 23% have searched college websites from smartphonessmartphones◄◄
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
Most desired interactive tasks…Most desired interactive tasks…
The top 4 favored tasks:The top 4 favored tasks:
– Online application…Online application… 91%91%
– Campus visit request form… Campus visit request form… 77%77%
– Cost calculator…Cost calculator… 68%68%◄◄
– Online course catalog…Online course catalog… 67%67%◄◄
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
Text vs. email messages…Text vs. email messages…
70% will give an email address to a 70% will give an email address to a collegecollege– 43% as an inquiry43% as an inquiry– 36% as an applicant36% as an applicant
78% use text messaging78% use text messaging– 67% said no contact from colleges67% said no contact from colleges– 15% said text OK from an admissions rep 15% said text OK from an admissions rep
they were working withthey were working with◄◄
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222
But… conversion of the few who But… conversion of the few who say “yes” to text contacts is say “yes” to text contacts is
high…high…
St. Mary’s University, TXSt. Mary’s University, TX
2010 Recruitment Cycle2010 Recruitment Cycle
Text contact option since November Text contact option since November 20092009
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
High interest students said “OK”…High interest students said “OK”…
% of inquiries opting for text updates…% of inquiries opting for text updates…
– 4%4% (1,416 of 35,606)(1,416 of 35,606)
% of applicants opting for text updates…% of applicants opting for text updates…
– 42%42% (1,140 of 3,720)(1,140 of 3,720)
% of deposits opting for text updates…% of deposits opting for text updates…
– 47%47% (269 of 578)(269 of 578)
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Per
cen
t w
ho
ap
pli
ed
Yield: Inquiry to Applicant
Overall inquiries Inquiries who opted-in for text updates
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
Per
cen
t w
ho
dep
osi
ted
Overall inquiries Inquiries who opted-in for text updates
Yield: Inquiry to Deposit
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
““The Mobile User Experience Is The Mobile User Experience Is Miserable”Miserable”
Jakob NielsenJakob NielsenJuly 2009 AlertboxJuly 2009 Alertbox
http://www.useit.com/alertbox/mobile-http://www.useit.com/alertbox/mobile-usability.htmlusability.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
Tasks from a mobile device…Tasks from a mobile device…
Find academic program listFind academic program list
Get net cost informationGet net cost information
Register for a campus visitRegister for a campus visit
Inquire about enrollmentInquire about enrollment
Apply for admissionApply for admission
Check application statusCheck application status
Pay an enrollment depositPay an enrollment deposit
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2828
Main mobile problems…Main mobile problems…
4 major problems4 major problems– Small screensSmall screens– Awkward inputAwkward input– Slow downloadsSlow downloads– Poor design for mobilePoor design for mobile
Impact on task completionImpact on task completion– 80% success on regular websites from a PC80% success on regular websites from a PC– 59% success from a mobile phone59% success from a mobile phone
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2929
Reason for optimism…Reason for optimism…
Task success was higher at sites designed Task success was higher at sites designed for mobile access…for mobile access…– 64% task completion at “sites for mobile”64% task completion at “sites for mobile”– 53 % task completion at regular websites53 % task completion at regular websites
Larger screen = more successLarger screen = more success– Regular cell phones… 38% successRegular cell phones… 38% success– Regular smartphones… 55% successRegular smartphones… 55% success– Touch screen phones… 75% successTouch screen phones… 75% success◄◄
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3030
Part III: Part III: State of Mobile MarketingState of Mobile Marketing
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131
Your regular website…Your regular website…
Is not going away… Is not going away… yetyet
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3232
4 parts to mobile communications…4 parts to mobile communications…
AdvertisingAdvertising– For lead generation, brand awarenessFor lead generation, brand awareness
Mobile appsMobile apps– Action specific… campus toursAction specific… campus tours
Mobile website accessMobile website access– Your site from an iPhone or Android?Your site from an iPhone or Android?
Text messagingText messaging– Ongoing contact with people who opt-inOngoing contact with people who opt-in
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3333
Mobile App vs. Mobile WebsiteMobile App vs. Mobile Website
Mobile AppMobile App– Different apps for Different apps for
different devicesdifferent devices– How will people How will people
find your app?find your app?– Not easy to updateNot easy to update– Higher Higher
performance performance possible/Easier usepossible/Easier use
Mobile WebsiteMobile Website– Access from any Access from any
mobile devicemobile device– Can find using Can find using
“search”“search”– Easy to updateEasy to update– Will perform as well Will perform as well
as you build it/Not as you build it/Not great right nowgreat right now
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3434
Make things easy on mobile…Make things easy on mobile…
“The Internet should work like it does on PC screens.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3535
Making things easy in mobile…Making things easy in mobile…
“As you go to site XYZ it will automatically create a single-column, mobile-friendly view that has navigation scaled to produce videos or slideshows so users won’t have to pinch or scan or scroll or download an app for everything.” – Robert Z. Samuels, director of mobile product
development, New York Times
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3636
The NY Times on mobile…The NY Times on mobile…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3737
Build a new site version for mobile?Build a new site version for mobile?
““Mobilize, don’t miniaturize”… anon.Mobilize, don’t miniaturize”… anon.◄◄ – ““Generally speaking the mobile context is so Generally speaking the mobile context is so
different from the desktop one it deserves different from the desktop one it deserves direct consideration vs. just direct consideration vs. just mangling downmangling down a a full-size site.” full-size site.”
Drew Stevenson, University of Minnesota, 2010Drew Stevenson, University of Minnesota, 2010
Mobile web best practices from W3CMobile web best practices from W3C– http://www.w3.org/TR/mobile-bp/http://www.w3.org/TR/mobile-bp/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3838
Adapting email to mobile…Adapting email to mobile…
How does your email newsletter look on a How does your email newsletter look on a
small smartphone screen?small smartphone screen?
Expect more email users to read Expect more email users to read
messages from mobile devicesmessages from mobile devices
Rely on the iPhone “finger flick” for a Rely on the iPhone “finger flick” for a
readable view?readable view?
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3939
Part IV: Part IV: Mobile Marketing in Higher Mobile Marketing in Higher
EducationEducation
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4040
Mobile access to your website?Mobile access to your website?
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4141
Direct marketing focus…Direct marketing focus…
Kettering University…Kettering University…
Inquiries from the mobile siteInquiries from the mobile site
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4242
On the website…On the website…http://www.kettering.edu/mobile/http://www.kettering.edu/mobile/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4343
The first image… while it loadsThe first image… while it loads
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4444
At the site… who fits at KetteringAt the site… who fits at Kettering
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4545
If you’re ready to inquire…If you’re ready to inquire…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4646
Immediate email response…Immediate email response…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4747
Email links to admissions entry page…Email links to admissions entry page…http://www.kettering.edu/futurestudents/http://www.kettering.edu/futurestudents/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4848
Most higher ed mobile sites today…Most higher ed mobile sites today…
Focus on the internal user…Focus on the internal user…With possible interest to potential With possible interest to potential
students, parentsstudents, parents
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4949
Not your typical web content…Not your typical web content…
““Users of mobile devices want different things Users of mobile devices want different things than do desktop users, and we feel we should than do desktop users, and we feel we should cater to what they are looking for rather than cater to what they are looking for rather than providing a generic experience. We therefore try providing a generic experience. We therefore try to focus on what to focus on what a mobile user on campusa mobile user on campus might might want to know.”want to know.”– Bus routesBus routes– Campus mapCampus map– Dining hall menu Dining hall menu
Erick Beck, Texas A&M University, 2010Erick Beck, Texas A&M University, 2010
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5050
From academic programs offered…From academic programs offered…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5151
To individual courses…To individual courses…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5252
Engage from your website…Engage from your website…http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-
web.htmlweb.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5353
Ongoing contact to increase Ongoing contact to increase conversion…conversion…
Text messaging each month as Text messaging each month as the recruitment cycle unfoldsthe recruitment cycle unfolds
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5454
Key: Make it a visible option…Key: Make it a visible option…http://www.sjfc.edu/admissions/http://www.sjfc.edu/admissions/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5555
Key: Build internal opt-in database…Key: Build internal opt-in database…http://www.stmarytx.edu/admission/?go=mobileupdateshttp://www.stmarytx.edu/admission/?go=mobileupdates
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5656
Not yet applied for admission…Not yet applied for admission…
““Be early, catch the Be early, catch the worm. Submit ur worm. Submit ur admission admission application by Jan application by Jan 15 for priority 15 for priority consideration. Get consideration. Get info at info at www.stmarytx.edu/www.stmarytx.edu/admission.” admission.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5757
Join our online community…Join our online community…
““Cre8 a profile on Cre8 a profile on the St Marys online the St Marys online community at community at www.BeARattler.cowww.BeARattler.com by Feb 1 to be m by Feb 1 to be entered to get ur entered to get ur $200 enrollment $200 enrollment deposit waived!”deposit waived!”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5858
FAFSA priority deadline…FAFSA priority deadline…
““This is last This is last weekend 2 finish weekend 2 finish priority FAFSA. Go priority FAFSA. Go 2 2 www.fafsa.ed.gov www.fafsa.ed.gov to submit b4 Mon to submit b4 Mon Feb 15 to make Feb 15 to make sure we get results sure we get results in time. StMary in time. StMary code is 003623” code is 003623”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5959
Merit scholarship award…Merit scholarship award…
““Bob, UR hard Bob, UR hard work has paid off! work has paid off! Congrats on Congrats on getting a merit getting a merit scholarship! Learn scholarship! Learn more about more about financial aid at financial aid at www.stmarytx.edu/www.stmarytx.edu/finaid.”finaid.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6060
Register for Orientation…Register for Orientation…
““Bob, R u ready 4 Bob, R u ready 4 Orientation? Sign-Orientation? Sign-up is now open. Go up is now open. Go to to https://gateway.stmhttps://gateway.stmarytx.edu. We R arytx.edu. We R lookin 4ward to lookin 4ward to seeing u on seeing u on campus!” campus!”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6161
Other message samples…Other message samples…
““Come visit during ur holiday break! Come visit during ur holiday break! Weekday tours and visits available Weekday tours and visits available through Dec 22. Call 800-367-7868 or through Dec 22. Call 800-367-7868 or email [email protected] 2 schedule.”email [email protected] 2 schedule.”
““Happy 2010! May U have 12 months of Happy 2010! May U have 12 months of happiness, 52 wks of fun, 365 days of happiness, 52 wks of fun, 365 days of laughter, 8760 hrs of luck, 525600 mins of laughter, 8760 hrs of luck, 525600 mins of joy, 31536000 seconds of success.” joy, 31536000 seconds of success.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6262
Advertise within an app…Advertise within an app…
Open house eventsOpen house events
ScholarshipsScholarships
Individual academic programsIndividual academic programs
Connections to social mediaConnections to social media
SMS communicationsSMS communications
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6363
Part V: Part V: Future of Mobile MarketingFuture of Mobile Marketing
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6464
Continuing provider challenges…Continuing provider challenges…
Multiple providers building “walled Multiple providers building “walled gardens”…gardens”…– AppleApple– Google Google – AmazonAmazon– MicrosoftMicrosoft
Multiple standards for ads, apps, displaysMultiple standards for ads, apps, displays– More cost to implement mobile programMore cost to implement mobile program
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6565
Legal challenges…Legal challenges…
Must have consent for SMS messagesMust have consent for SMS messages
– Even if someone has already signed for emailEven if someone has already signed for email
Visible “small print” cost disclosuresVisible “small print” cost disclosures
– Verizon agreed to 12 pt. font settlementVerizon agreed to 12 pt. font settlement
Likely: easy to find, understand “stop Likely: easy to find, understand “stop
sending” optionsending” option
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6666
Biggest challenge…Biggest challenge…
Increasing usability…Increasing usability…
– Visitor experience will determine successVisitor experience will determine success
– NY Times is right… “easy as access from a NY Times is right… “easy as access from a
PC” is the goalPC” is the goal
– We are not there yetWe are not there yet
– But we are moving in that directionBut we are moving in that direction
– Nielsen iPhone research is encouragingNielsen iPhone research is encouraging
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6767
Social media and mobile…Social media and mobile…
Mobile social network users in 2013…Mobile social network users in 2013…
– 56.2 million56.2 million
– 45 percent of mobile Internet use will be for 45 percent of mobile Internet use will be for
social networkssocial networks
eMarketer predictioneMarketer prediction
Marketing challenge: don’t be intrusiveMarketing challenge: don’t be intrusive
– Must be considered a relevant communityMust be considered a relevant community
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6868
Video and mobile…Video and mobile…
Might be an important element, but…Might be an important element, but…
– Data plane expense likely to limit use past Data plane expense likely to limit use past
“early adopters”“early adopters”
– Video done for regular websites may not play Video done for regular websites may not play
well on smartphoneswell on smartphones
– Video users will demand rapid playVideo users will demand rapid play
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6969
Part IV:Part IV:Sources of Information to Sources of Information to
FollowFollow
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7070
Mobile Marketing Association…Mobile Marketing Association…http://mmaglobal.com/policieshttp://mmaglobal.com/policies
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7171
Mobile Marketer Mobile Marketer http://www.mobilemarketer.com/http://www.mobilemarketer.com/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7272
Mobile in Higher Ed blog…Mobile in Higher Ed blog…http://www.dmolsen.com/mobile-in-higher-ed/http://www.dmolsen.com/mobile-in-higher-ed/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7373
Mongoose Research…Mongoose Research…http://www.mongooseresearch.com/http://www.mongooseresearch.com/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7474
Jakob Nielsen Usability Report…Jakob Nielsen Usability Report…http://www.nngroup.com/reports/mobile/http://www.nngroup.com/reports/mobile/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7575
Case study… Pittsburgh State UCase study… Pittsburgh State Uhttp://bit.ly/a6QCXHhttp://bit.ly/a6QCXH
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7676
Thank You!Thank You!
Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident
Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068
248.766.6425 248.766.6425
[email protected]@bobjohnsonconsulting.comCustomer Carewords Website Research Customer Carewords Website Research
www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com