Marketing Communication Mix Strategy Tutti Fruitty

7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty

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MARKETING COMMUNICATION MIX TUTTI

FRUITTY

TUTTI FRUITTY COMMUNICATION MIX YEAR PLAN

Communication Tools

Between

Tutti Fruitty is using fe ty!es of Mar"eting Communication tools #eteen year $%&' to

$%&( to !romote t)eir !ro!erty an* ser+ices )ic) are ,

a- A*+ertising . A!art from a*+ertisement/ articles regar*ing t)eir com!any an* !ro*uct also

in*irectly #uil* u! t)eir re!utation in t)e mar"et an* recogni0a#le in Malaysia1 2ere some

a*+ertising me*ium t)at t)ey )a+e utili0e1

i1 Local nes!a!er . On $%&'/ Tutti Fruitty are more e3!osing t)eir !ro!erty in !rinte*

a*+ertisement/ for e3am!le as a!!eare* in T)e 4erita 2arian/ Ne 5traits Time/ an* 2arian

Metro1

ii1 Ra*io . T)ey also ta"e an o!!ortunity to !romoting Tutti Fruitty !ro*uct in some ra*io

#roa*cast suc) as 2it0 FM1

iii1 Tele+ision . Tutti Fruitty )a+e ma*e an official commercial a*+ertisement in t+ an*

c)oose T6' as t)eir ma7or me*ia to !romote t)eir !ro*ucts1

i+1 4ill#oar*. Ma*e a #ill#oar* )ic) can #e foun* in se+eral area of Malaysia es!ecially

focus on PLU5 )ig)ay an* some !lace near ca!ital1

+1 Maga0ine . On $%&(/ t)ey also utili0e t)e a*+ertisement in our local maga0ine li"eMingguan 8anita an* 9elita to !romote t)e name of Tutti Fruitty #y intro*ucing t)e +arious

$%&'

a- A*+ertisements

#- Pu#lic Relation

c- 5ales Promotion

$%&(



fla+our an* con+ince consumer a#out t)eir !ro*uct is guarantee* :2alal: to #e more

acce!ta#le from t)e Malaysia:s !eo!le1 T)is also consi*er as an initiati+e to #oost t)eir

com!any name to attract an attention to !urc)ase t)eir !ro*ucts1

Radio Hitz FM

have launch a

Gotcha Call to

all listenerswho can win

Berita Harian

and NST turn

to be their

newspaper to

promote byive the

voucher below



T!" choosed as

their ma#or

channel to



has ever been display

in T!" media channelswhich is "$ second and

also been publish

within the %outube&

They also made a

Corporate video which

Maazine

Minuan

(anita and

)elita&



#- Pu#lic Relation . Tutti Fruitty also utili0ing t)eir Pu#lic Relation acti+ity )ere#y t)ey *i*

a s!ecial e+ent to create aareness among t)e !u#lic a#out t)e organi0ation itself1 Moreo+er/

as #een e3!laine* earlier/ t)e main reason Tutti Fruitty is !u#lis)ing nes releases are to

im!ro+e an* u!gra*ing t)eir re!utation/ image an* #uil* strong name in t)e in*ustry1

T)erefore/ t)ey )a+e organi0e* t)e s!ecial e+ent *uring Malaysia ;ay $%&' on &$ ;ecem#er

in Petaling 9aya1 T)ey )a+e offers a )uge luc"y !ri0es li"e X4o3 '<%/ 6es!a LX.&=% an*

manymore1Plus/ t)ey also offere* a free to taste t)eir Tutti Pro*ucts for all consumers t)at

coming to t)eir e+ent1

Billboard

which

display in

some place



c- 5ales !romotion . Tutti Fruitty )a+e use +arious ty!es of !romotion )ic) it usually occurs

for a limite* !erio* of time to )el! create a sense of urgency1 E3am!les of sales !romotion

can inclu*e cou!ons/ free trial !erio*s an* *iscounts/ to name a fe1 5ales !romotions offer a

num#er of a*+antages to t)e oner of a small #usiness1 2ere some strategy of sale !romotion

offere* #y Tutti Fruitty1

i1 Price re*uction . a cou!on of free =%grams for minimum !urc)ase of RM&% an* a *iscount

for all NA>A staff gain an o!!ortunity to get &%? *iscount1

ii1 Loyalty rear* !oint . Loity car* )ic) allo t)e customer a#le to ac@uire '%? or =%?

*iscount of )alf !rice if !urc)ase &% time of any of t)eir !ro*ucts1

iii1 4irt)*ay !romotion . A *iscount o+er $%? !er one cu! of e+ery !erson )o are cele#rate

#irt)*ay #y only s)o t)e I; num#er an* #irt)*ate to get c)ance in t)is !romotion1

Tutti Frutti can use this

opportunity to attract

customers by usinbottom section o'

newspaper as a coupon

Allow the customer able to acquire

30% or 50% discount of half price if

purchase 10 time of any of their

products. This sale promotion

capable to attract many customers

and increase the loyalty and



Tutti Fruitty also provide a

discount 'or all N*+* sta,

ain an opportunity to et

-$. discount& They also

consider the N*+* sta, as

part their vital member who

Birthday Specials / *

discount over 0$. per one

cup o' every person who

are celebrate birthday by

only show the 12 number

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Marketing Communication Mix Strategy Tutti Fruitty