Plan to Win!Maximize the Impact of your Message

Stephanie Scotti

Professionally Speaking

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Crack the C.O.D.E.™

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Media Support

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Media Support

the impact of your message

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Maximize

Glance & Grab

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R.S.V.P.

Relevant

Subordinate

Visible

Pictorial

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Victory!

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Vietnam Memorial

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In a Nutshell: Maximize the impact of your message

R.S.V.P. Glance & grab Use compelling material Edit ruthlessly Talk to the audience Stand still when you want

listeners to focus on the media

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Putting it all together

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