THE LATEST IN LIFESTYLE AND ENTERTAINMENT
INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES
CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS
Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars:
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.
1.2MILLION
DIGITAL AUDIENCE EACH MONTH
4.3MILLION
SOCIAL CONNECTIONS
TO LOVEBRAND NETWORKS
Food to Love is the digital home for the very best recipes from Australia’s trusted women’s magazine brands;
With inspiring recipes collections, cooking tips and expert advice from Australia’s leading test kitchen, Food to Love is a trusted one-stop food destination for women.
Food to Love brings together Australians who are passionate about great food. We not only inspire people to create meals that fit into their lifestyle - with ideas to suit every budget, dietary requirement and occasion - we help them create memories.
FOOD TO LOVEPHILOSOPHY
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.
262KDIGITAL AUDIENCE
EACH MONTH
1.8MILLION
SOCIAL CONNECTIONS
806KCROSS PLATFORM AUDIENCE:
1 AD IN 2 IMAGES + 1 MONTH DIGITAL(39% MORE PEOPLE)
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017
AUDIENCEPROFILEWOMEN WHO LOVE TO COOK AND ENTERTAIN Food to Love attracts a valuable audience of Australian women who love to cook and entertain. Attracting predominately women (74%), the majority of the Food to Love audience own or are paying off their home (69%).
Quality matters to me more than price, whether I’m in the supermarket aisle, picking
up ingredients for my next family affair or shopping for a new outfit to wear.
I love food from all over the world and when I’m preparing my latest Moroccan
feast or Turkish banquet, I’m thinking about when I’ll get to taste these flavours
in the places they come from.
Hi, I’m Diane. I’m 48 and entertaining is my jam. I can’t get enough of cooking for my
family and friends.
I’m headed on a culinary quest later this year where I’m going to get stuck right into the local culture.
My home is my sanctuary, well, at least it will be mine when I finish paying it off. I’ve got a thing for kitchen gadgets and appliances.
My new oven is the love of my life!
With all this cooking, entertaining and eating, it’s important to watch
one’s waistline. Eating healthy is important but I simply won’t
compromise on taste.
AUDIENCEMOOD
61%AGREE INFORMS THEIR OPINIONS
ON FOOD
SOURCE: BAUER SURVEY, FEBRUARY 2017
INFORMS LIFESTYLE OPINIONSThe lifestyle opinions and behaviours of Food to Love audience are influenced by the trusted editorial from The Australian Women’s Weekly, Woman’s Day and Recipes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising.
SOURCE: BAUER SURVEY, FEBRUARY 2017. *ROY MORGAN AUDIENCES, MARCH 2017.
CONVERSION NOW TO LOVE MARKETING OUTCOME
AWARENESS
UNDERSTANDING
BUY-IN
ADVOCACY
BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES:
• Connect with women (74%), who love to cook (67%)
ENGAGED AWARENESS:Solution: High impact rich media
ENRICHED UNDERSTANDING:Solution: Market-leading branded content
ACTIVE CONSIDERATION:Solution: Behaviourally targeted audience segments
CONVERSION:Solution: Shoppable images and videos
SOCIAL SHARES:Solution: Social media advertising
INFORMS & INFLUENCES AUDIENCES WITH RECEPTIVE MINDSETS:
• 98% agree Recipes+ editorial informs their lifestyle opinions*
REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS:• 78% are household grocery buyers, who spend more
on clothing, homeware & furniture than the Taste audience
CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS:
• 72% more likely to click on ads, than the general population
CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE:
• 90% talk about content from Bauer brands with friends*
ACT
CONVERTS CUSTOMERSFood to Love delivers marketing outcomes across all stages of the customer purchase journey.
SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *
CATEGORY OPINIONLEADERSFood to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest.
FASHION
Target with ‘Fashion Forward’ audience segment
• 78% value quality over price & spend 33% more on clothing than
the Taste audience
Target with ‘Career & Finance’ audience segment
FINANCE
• 83% prefer safe return investments, with 69% owning or paying
off their home
Target with ‘Food Lover’
audience segment
FOOD
• 78% Household grocery buyer, spending
$172 ea. week
TRAVEL
• 75% Intend to travel in N12M and 81% like to holiday
in Australia
Target with ‘Travel Lover’
audience segment
HOMES
• 68% Home enthusiasts, who spend more on
homewares (by 16%) & furniture (by 24%) than
the Taste audience
Target with ‘House Proud’
audience segment
DIGITAL ADVERTISING SOLUTIONS
Create customers with Bauer Media’s digital solutions. Connect and
engage your customers with a range of solutions, from standard display and high impact rich media formats
across desktop and mobile platforms, to videos and EDMs.
WE CONVERT AWARENESS TO ACTIONFood to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions.
DESKTOP & MOBILEPREMIUM | CLASSIC
VIDEOPRE-ROLL
GUM GUMEDMSSOLUS | EDITORIAL
SOCIAL ADVERTISING SOLUTIONS
Bauer Media’s established social media audiences and content
expertise can create customers for your brand. With an unparalleled
connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions.
NATIVE CONTENT
SOLUTIONSCreate customers with highly
integrated and audience-first native content. Bauer Media‘s native content
solutions drive maximum reach and engagement, by positioning
your brand in a highly relevant and contextual environment.
SHOPPABLE VIDEO
PODCAST
BRANDED VIDEO
INFOGRAPHIC
BRANDED ARTICLE
FACEBOOKCANVAS
BRANDED INSTAGRAM IMAGE AND VIDEO
SHOPPABLE INSTAGRAM
SNAPCHAT
FACEBOOKLIVE
BUSY MUMS ENTERTAINM
ENT
PARE
NT
HOOD
PURE LUXURY
FA
SHIO
N FORWARD
H
EALT
H A
ND WELLBEING
FOO
D LO
VERS
BEA
UTY
ADDICT
HOUSE PROU
D
BRIDE
BARG
AIN
HUNTER TRA
VEL
LOVERS
CAREERS & FINA
NCE
AUDIENCE TARGETING SOLUTIONS
Target your customers with Bauer Media’s digital audience segments. Created by profiling the behavioural
patterns of Bauer Media’s digital audiences, Bauer Media’s audience
segments allow you to advertise directly with relevant customers.
EDITORIALCALENDAR
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
New Year, fresh start
(Healthy living)
World Nutella Day: Feb 5
(Nutella recipes)
Sydney Royal Easter Show
with Australian Woman's Weekly
Easter and Orthodox Easter
(Holiday classics)
Mother’s Day (Brunch ideas)
Queen’s Birthday: Jun 11
(Holiday classics)
World Chocolate Day: Jul 7 (Chocolate
recipes)
Nostalgia Alert (Iconic recipes from 80's &
90's)
Father’s Day (BBQ ideas)
National Nutrition Week:
Oct 15-21 (Healthy living)
World Vegan Month
(Restaurant guide)
Christmas (Holiday classics)
Orthodox Christmas: Jan 7
(Greek food classics)
Valentine’s Day: Feb 14
(Meal plan)
St Patrick's Day: Mar 17 (Irish food classics)
Anzac Day: Mar 25 (Holiday classics)
Australia’s Biggest
Morning Tea (Baking tips)
Party Time (Kid’s birthday
series)
Dry July (Healthy living)
Meat Free Week: Aug 1-8 (Veggie meal
plan)
International Coffee Day:
Sep 30 (Best brews
guide)
World Pasta Day: Oct 25
(Pasta recipes)
Boxing Day (Leftover ideas)
Back-to-school Lunchbox Ideas
Chinese New Year: Feb 16 (Chinese food
classics)
"Coeliac Awareness
Week: Mar 13-20
(Tips & advice) "
Tricky Eating Out Series for Food Allergy
Week: May 3-19 (Restaurant
guide)"
National Diabetes Week:
Jul 9-15 (Tips & advice)
Halloween: Oct 31 (Holiday classics)
Australia Day Classics: Jan
26 (Entertaining inspiration)
Australia’s Healthy Weight
Week: Feb 13-19
(Healthy eating)
Ramadan: May 15-Jun 14 (Middle Eastern Food Classics)
In season - Summer(Seasonal inspiration)
In season - Autumn (Seasonal inspiration)
In season - Winter (Seasonal inspiration)
In season - Spring (Seasonal inspiration)
In season - Summer
(Seasonal inspiration)
CONTACT USNSW Brigitte Guerin 02 9282 8249 [email protected]
VIC Christine Lester 03 9823 6382 [email protected]
QLD Judy Taylor 07 3101 6636 [email protected]
SA Jo Moroney 08 8267 5032 [email protected]
TO LOVE