THE LIVECALM LIFESTYLE (Pty) Ltd

MEDIA KIT

We areWe are THELIVECALMLIFESTYLETHELIVECALMLIFESTYLE

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51 PIPIT AVENUE, 13 PALMWOOD WOODHAVEN, DURBAN. 4004REG. NO.: 2015/376521/07

INTRODUCTION

The Livecalm Lifestyle (Pty) Ltd. (also referred to as Livecalm Africa) is a registeredcompany of creatives committed to advancing ideas, culture, media as well asentertainment.Our team is packed with dedicated individuals who are driven and always willingto go the extra mile to produce professional and quality services. As a result, our䣻䣧䣣䣴䣵䢢䣹䣱䣴䣶䣪䢢䣱䣨䢢䣧䣺䣲䣧䣴䣫䣧䣰䣥䣧䢢䣪䣣䣵䢢䣩䣫䣸䣧䣰䢢䣷䣵䢢䣣䣦䣧䣳䣷䣣䣶䣧䢢䣫䣰䣵䣫䣩䣪䣶䢢䣣䣰䣦䢢䣭䣰䣱䣹䣮䣧䣦䣩䣧䢢䣶䣱䢢䣥䣱䣰凐䣦䣧䣰䣶䣮䣻put us as one of the most trusted talent and media agency in Durban, South Africa.

OUR SERVICES- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

EVENT PLANNINGConsulting / Private Functions / Social Events / Exhibitions / Marketing ActivationsMEDIA MANAGEMENTBooking Agency / Digital MarketingPHOTOGRAPHYOutdoor / Studio / Wedding / Corporate / EventsGRAPHIC DESIGNInfographics / Corporate Identity / Logos / Posters / Artworks / Business Cards /PamphletsWEBSITES䣑䣨凐䣥䣫䣣䣮䢢䣙䣧䣤䣵䣫䣶䣧䣵䢢䢱䢢䣄䣮䣱䣩䣵䢢䢱䢢䣆䣱䣯䣣䣫䣰䢢䣔䣧䣩䣫䣵䣶䣴䣣䣶䣫䣱䣰䢢䢱䢢䣏䣱䣰䣶䣪䣮䣻䢢䣏䣣䣫䣰䣶䣧䣰䣣䣰䣥䣧ART Creative Solutions / Advertising / Live Art / Murals / Canvases

䣎䣫䣭䣧䢢䣪䣱䣹䢢䣣䣮䣮䢢䣧䣨凐䣥䣫䣧䣰䣶䢢䣱䣴䣩䣣䣰䣫䣵䣣䣶䣫䣱䣰䣵䢢䣱䣲䣧䣴䣣䣶䣧䢮䢢䣹䣧䢢䣥䣱䣮䣮䣧䣥䣶䣫䣸䣧䣮䣻䢢䣲䣮䣣䣰䢮䢢䣲䣴䣧䣲䣣䣴䣧䢢䣣䣰䣦䢢䣥䣱䣮䣮䣣䣤䣱䣴䣣䣶䣧on every project or form of work to bring about the best results. We utilize diversemethods and strategies to go about meeting the desired satisfaction of our clients and/orour associates.

plan prepare execute

Every year, we commit ourselves to improving theorganisation by adapting new policies and systems aimedat ensuring we keep up with our vision while expanding inthe process. We achieve this and more through our PLAN > PREPARE > EXEXCUTE initiative.

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Our ValuesDEDICATIONINTEGRITYAMBITIONCONSISTENCYLOYALTY

Our Services

We are a young team of professionals who arecommitted to developing and advancing ideas.Part of our work involves bringing plans to lifeand doing so in a unique and effective way.

Our team is diverse, and by default, the scope ofour services is also very broad. Over the years, wehave managed to implement various projects andservices which have enabled us to build greatrelationships with exceptional clients, partners andassociates.

EVENT PLANNINGThe organises and hosts a wide range of events andsocial gatherings - from live music shows, exhibitionsto formal functions such as business launches,workshops and conferences, and other privategatherings.

The nature of each event is unique, which automaticallymeans the process of planning and execution of eachevent differs from one event to the next. Most of ourduties and responsibilities in this field include:

- budgeting; scheduling; site selction and logistics; security and health facilities; stage and sound set up- artist/DJ bookings; stalls; camera crew and video production specialists; decor and visual set up;- marketing; branding; and shuttle services.

We go all out to ensure our supporters, partners, andsponsors are satisfied and present to them the bestresults possible and experience that every partyinvolved will always remember.

PREVIOUS GIGS FEATURED GUESTS VENUE & DATE DESCRIPTION

90sBLOCK90sBLOCKParty

DA CLIQUE GoesLIVE

THECOMEUP

#backtothe90’s#backtothe90’s

Forever Young

Company Activations and Contracts

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FEEL / SOUNDSGOODNAG / TEABAG / WTF

JAYBEE & NHLEGE(artists under mgmt at the time)

Uber Zulu26 September 2014

Remarks:“great turn out”

- Conceptual event: 1990’s theme infusioned with a

modern social set up- Partnership with LVee &

Spacebound Ent

Artists under mgmt at thetime:

JAYBEE & NGHLEGEand Surprise Dance Group

Montclair Mall26 June 2015

Remarks:“every store at the centre was full

that; such an entertaining fun day”

- Clothing shop launch organisedby the company

- Featured local clothingbrands; modeling; live

performances

NASTY C / ERICK RUSH / BREEZEPALMTREE PARADISE

(artist under mgmt at the time)YBK / ANDY TYLO / TEABAG

FUNKYSOUL / +

Club Kulture16 July 2015

Remarks:“this was the biggest crowdthe club has ever received”

- Conceptual event: was basedcreating a platform for

upcoming artists and brands atthe time

- The event was branded andsupported by Jagermeister SA

DOOWAP / LE SOUL / AEWONMASHAYABHUQE KAMAMBA /

GEMINI MAJOR / RICO /PALMTREE PARADISE

GOLDEN BLACK / TEABAGWOBBLY / FUNKYSOUL +

Rivertown, 8 MorrisonStreet

20 February 2016Remarks:

“exceptional performances;a beautifully curated event”

- Conceptual event: 90’s Block Party(2014) rebranded.

- Public sponsors and branding:Jagermeister and Monster Energy

Drink- Private sponsors: Philiph Ngcemu &

Thola Hlongwa

Organised by Funkysoul& team

MERLON / BENNY MAVERICKUNPLUGGED / CHYNAMAN

JAYBEE & NHLEGE

The Society DBN(Now: AZAR)October 2015

- Funkysoul’s BirthdayCelebration

- company assissted with PR +artist bookings

Organised by IMPI CONCERTSInternational and local performances

Mural artsists: Kev 7(our then 1/3 company directors)MOOK LION / CREATIVE JUNKIES

Underberg, Splashyfen Farm

2017-2020

- 5th art contract awarded to KEV 7 to do all thesponsor and main acts murals before

and during the festival- DJ’s, Rude Boyz previously under our

mgmt performed at Splashyfen 2017- Dean was the DANCE Stage Assistant

at Splashyfen 2017 assisting Georgefrom Uber Cool Events with general

logistics

Organised by DAF Music &Trace Urban

NASTY C / BEATENBERGRUDE BOYZ / ANDY TYLO

Wave House2 September 2017

- Company assisted with PR + artist bookings- Managed a full marketing activation

(pop up) with company banners, pamphlets, artistCDs and merch, live art and photography section,

+ Tinz Clothing pop up stall- Also launched a campaign during the festival and

awarded the winners of the competition- DJ’s, Rude Boyz previously under our mgmt

performed at the event

Events Exhibition

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Photography references Producers; Artists; DJs: Tweezy; Rude Boyz; DJ Le Soul; + KIA Motors Umhlanga BMW SMG Umhlanga via DJ Le Soul Nando’s Drive Thru Richards Bay Activation 2017 Nando’s Pinetown Grillers Challenge Activation 2017 Nando’s 320 Building Activation 2017 Red Bull Corner 2 Corner (Rude Boyz Actiavtion) 2017 Durban High School Drama; Sports; Functions 2017 + Many more clients work

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Other creative services: PHOTOGRAPHY, GRAPHIC DESIGN and ART

The organization has a dedicated creative team that manages all photography work and inquiries. Finally this year, we have teamed with theNanuja company to ensure our clients and associates receive the bestphotobooks and albums in town.

PHOTOGRAPHY CATEGORIES- Fashion photography- Vehicle photography- Family photography- Wedding/Event photography- Studio/Outdoor photography- Conceptual photography

With years worth of experience in the field, our GRAPHIC DESIGN team is led by

Lungelo ‘ThisIs_Lungstar’ Myeza, one of our creative directors. In a nutshell, our graphics teamcan basically cater for all your graphic design needs such as: logos and corporate identity;infographics such as banners, posters, billboards, business cards, pamphlets, +Unless otherwise stated, our work with clients is always a collaborative effort. Over the years, wehave managed to work with various corporates, government departments, artists and other localcreatives and professionals.

The ART service is fully taken care of by Kevin ‘Kev 7’ Ngwenya who covers: live art; advertisingand creative solutions; decorative canveses and murals; + more. Kevin operates independently.

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Graphics Gallary

PAPA GROOVY, ANDILE T and DEANDuring Rude Boyz x Red BullCorner2Corner activation at UKZN

ARTCHILD & 031 MOVEMENTDancing during Rude Boyz x Red BullCorner2Corner activation at UKZN

Media Management

Creating awareness is one of our strongest point and here we focus on developing䣤䣷䣵䣫䣰䣧䣵䣵䣧䣵䢮䢢䣤䣴䣣䣰䣦䣵䢢䣣䣰䣦䢢䣲䣴䣱䣦䣷䣥䣶䣵䢮䢢䣲䣴䣱䣲䣧䣴䣶䣻䢮䢢䣫䣰凑䣷䣧䣰䣥䣧䣴䣵䢢䣣䣵䢢䣹䣧䣮䣮䢢䣣䣵䢢䣣䣴䣶䣫䣵䣶䣵䢰䢢䣑䣶䣪䣧䣴

services falling under our media management service include: Marketing and Booking Agency

MARKETING BOOKING AGENCY

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-䣑䣷䣴䢢䣯䣣䣴䣭䣧䣶䣫䣰䣩䢢䣶䣧䣣䣯䢢䣨䣱䣥䣷䣵䣧䣵䢢䣱䣰䢢䣤䣱䣶䣪䢢䣱䣰䢯凐䣧䣮䣦(direct) marketing and digital (online) marketing. We engage in various initiatives and utilize unique䣯䣧䣶䣪䣱䣦䣵䢢䣱䣰䢢䣶䣪䣧䢢凐䣧䣮䣦䢢䣣䣰䣦䢢䣱䣰䣮䣫䣰䣧䢰䢢䣃䢢䣨䣧䣹䢢䣱䣰䢯凐䣧䣮䣦䢢䣣䣥䣶䣫䣸䣫䣶䣫䣧䣵䢢䣫䣰䣥䣮䣷䣦䣧䢼䢢䣥䣴䣧䣣䣶䣫䣸䣧䣣䣦䣸䣧䣴䣶䣫䣵䣫䣰䣩䢢䣣䣰䣦䢢䣵䣱䣮䣷䣶䣫䣱䣰䣵䢽䢢䣲䣷䣤䣮䣫䣥䢢䣯䣣䣮䣮䢮䢢䣶䣴䣣䣨凐䣥䢯䣴䣱䣤䣱䣶䢮and college activations; distribution of branding; +Online, we make use of different tools to targetaudiences such as sponsored adverts, googleadverts, SMS portals, mailing lists, promoters,blogs, our website and other online marketing platforms. Depending on the client, we can also goto the extent of publications such as radio, TVand various print media platforms.

The table located in the centre of the pagehighlights the list of artists we have worked withpreviously either through artist management orbooking agency. Through genuine teamwork, theassistance of close associates and with the helpof the artists themselves, they have sharedstages with exceptional performers and DJssuch as MONIQUE BIRGHAM, JOEY BADA$$,AKA, FEEL, MAGGZ, KWESTA, +

PREVIOUSLY, this service included artist management and digital distribution. Today, the

scope of the service is much broader and wehave fully replaced artist management with

Booking Agency. The service has assisted us indeveloping our business model to a more flexibleand interactive one, granting us access to work

in different industries without stepping on thetoes of laws, regulations and policies.

The booking agent service operates in a way thatis not limited to assisting artists solely, but also

covers a wide range of professionals such as:photographers, video directors, stylists, graphic

designers, shuttle owners, property owners,dancers, DJs, +

We are your ‘go to negotiators’ when you are in need of the above mentioned professionals or

services executed by the above mentionedprofessionals.

DJ LESOUL (16’- 18’) PALMTREE PARADISE (15’- 16’)

NELZ (18’- 19’) RUDE BOYZ (17’- 18’)

ARTCHILD (18’) VINCI (19’ - Present)

CHRISOUL INACTIVE (19’ - Pres) MS. ANDII (20’ - Present)

RHU 11 (19’ - Present)

On the 2nd of May 2016, we were the company responsible for handling the debut music release of hip-hop group

‘Palmtree Paradise’ titled Unbelievable via ETV Morning Sunrise Show. Not so long after the songs release, it was well received byradio stations and was successfully playlisted on various stations

including: YFM, TransAfrica Radio, Gagasi FM, Metro FM andmany other local stations.

In 2017, we assisted Aljazeera English TV in covering a veryinteresting documentary on Gqom music and Gqom pioneers,

Rude Boyz.

Around mid 2018, the team assisted close associate Bjoern from WOZ Die Wochenzeitung (a Swiss German-language weekly

Newspaper) documented a very informative article that coversvarious insights and provides a wide overview of Gqom, culture

and Durban's dance scene and puts you in the front seat of Bjørn'sexperience while here in South Africa that year. The article also

touches on a conversation he had with the Queen DJ LeSoul. - - -

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Our website service operates as an independent entity.The department is administered by Nduduzo ‘Aceburg’

Ngcemu with his ACBG team which forms part of theorganisation. We offer: Domain Registrations, Hosting,

Maintainance, SEO, google adverts, plus much more.

JAGERMEISTER SA / KIA MOTORS UMHLANGA / WOODWEDGE / DIXORCRON MANAGMENT (NANDO’S) / DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATIONREFERENCES

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an organisation, we hope to achieve all ofour set goals in order to be able to do

#!�+�*!���(+�-!##�"'�¥F

The Livecalm Lifestyle appreciates and supportsŠ$$�$!-Š$��Š$+"��.¥�!ť+�'")������)�',Š"-+�Š",Š,�'�!�¥�Š��'��Š"-+��!��(+�-�+Š�'�+�-!##�"'�¥F

COMPANY VALUES SIGNIFICANCE

DEDICATIONINTEGRITYAMBITIONCONSISTENCYLOYALTY

These concepts have guided the company from the)+�U)!F��(+¥�(Š�+�-!"��'.��+,��')"'ª-Š"�$¥�'"�!��growth over the years and have assisted us in �!,�-'")�+�-+ �'!"Š$��!�%F

Another reason why we respect these values is dueto the fact that they have been responsible in ourability to always meet exceed expectations set by!���-$'+"��E�'"�+��!���Š",� Š��"+��F

HERE IS A SHORT LIST OF EVENTS AND FESTIVALS artistsand DJs under our agency have performed at:

- SPLASHYFEN FESTIVAL 2017 (Underberg)- GOOD SUNDAE 2016-2017 (Durban)

- MIELIEPOP FESTIVAL 2017 (Mpumelelo)- ROCKING THE DAISES 2017 (Cape Town)

- LOVE&GQOM 2017 (DURBAN)- OPTIONSTHURSDAYS 2016-2018 (DURBAN)10

GRAPHIC DESIGNER: THIS IS LUNGSTAR

GRAPHIC

DESIGNER:

TANDHE

VISUAL

SOLUTIONS

Photo by

RED EYE MONK

from

Class of Rebels

PHOTOGRAPHER:CHAMA ‘SWAHILI’ MWANGA

Annually, we make it our duty to contribute whatever we can towards

the community by engaging in charityŠ-�'�'�'+�F

In 2016, we took part in organizingand hosting KIA MOTORS UMHLANGA xLE SOUL Drive Hope where we visited

a disadvantaged special school in�#$Š�'F

We educated the kids and alsogave out donations in the form

!*�*!!,�Š",��!¥�F

Since then, we have been donatingclothes and groceries to the

Durban & Coastal Mental Health centre in Umlazi every year and we

eTV Morning Sunrise / Al Jazeera English TV / MTV Base DJ Take Over / Trace Urban / Isolezwe / iLanga / YFM / iNanda FM / Gagasi FM / Radio DUTAPPEARANCES

MERCH/GEAR LOGO (inside box)CLASSIC LOGO (inside box) OFFICIAL LOGO (inside box)

2020 is here and we have implemented positive changes in

our communication platforms.

We have made it Accessible for youto reach us Whereever you are in

the world without any hassle.Our business hours are still

the same:

9am - 6pm,Monday - Saturday.

Emails and DMsare welcomeon Sunday.

A few crucial amendments havebeen made to our services andservice rates directed at benefitingour clients and associatesfinancially.

Our website is also undergoing afew changes which will enable it tomore user-friendly and advanceas possible. The latest

annoucements on company projectsand booking agent signeesinteractions will also be sharedon this platform.

STAY IN TOUCH through our website and social media

platforms. This year finally, some of our

visual and graphic contentsecured over the years will be

made available at our liveexhibitions and at our new open

plan studio set to launchmid-year.

2020VISION

Hold on tight, P.P.E initiative is taking over by storm!

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CALL/SMS/WHATSAPP BUSINESS: - DEAN +2772 529 4436 /- PANDA +2774 254 7884 /- LUNGSTA +2776 763 7729 / (0$,/��WKHOLYHFDOPOLIH\OH#JPDLO�FRP:(%6,7(��ZZZ�OLYHFDOPDIULFD�FR�]D)$&(%22.��7KH�/LYHFDOP�/LIH\OH7:,77(5��,167$*5$0��#/LYHFDOP$IULFD6281'&/28'��7KH�/LYHFDOP�/LIH\OH

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THE LIVECALM LIFSTYLE (PTY) LTD / 2020

CONTACT US