Marketing Strategies to Boost Participation
Why members join? Looking for…• Professional Development• Relevant/Timely Information• Connection with Other
Members/Networking• Opportunity to Contribute to the
Common Good
Engaging members requires a steady flow of information via:• Newsletters or publications• Events• Email• Website and Social Media• Leadership & Member Network
Recognizing different segments of your membership, for example:• Younger alumni place higher importance
on networking, career information, community engagement and ad hoc leadership opportunities
• Seasoned alumni place value on ‘belonging’, contributing to the ‘common good’, learning events and formal leadership positions
What does all this mean for your alumni organization?• Develop programming that delivers on
the full value proposition• Showcase the range of ways alumni can
engage• Use multiple communication channels
for consistent and timely info sharing• Target messages by event to highlight
what matters most to key segments
1,426
140,000
12,584,025
90
1998 - 2003
2004 - 2009
2012
Subject lineList
One call to action
Your experiences?