Marketing Strategies to Boost Participation

Why members join? Looking for…• Professional Development• Relevant/Timely Information• Connection with Other

Members/Networking• Opportunity to Contribute to the

Common Good

Engaging members requires a steady flow of information via:• Newsletters or publications• Events• Email• Website and Social Media• Leadership & Member Network

Recognizing different segments of your membership, for example:• Younger alumni place higher importance

on networking, career information, community engagement and ad hoc leadership opportunities

• Seasoned alumni place value on ‘belonging’, contributing to the ‘common good’, learning events and formal leadership positions

What does all this mean for your alumni organization?• Develop programming that delivers on

the full value proposition• Showcase the range of ways alumni can

engage• Use multiple communication channels

for consistent and timely info sharing• Target messages by event to highlight

what matters most to key segments

1,426

140,000

12,584,025

90

1998 - 2003

2004 - 2009

2012

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One call to action

Your experiences?