Resources for Iowa Jewelers
Rob Williams Business Analyst, University of Northern Iowa
Iowa Jewelers Conference | August 2012 | Bettendorf, IA
Webinars • Free Online Seminars • Bi-Monthly • Expert Speakers • Topics:
– Social Media Marketing – Accounting/Tax – Hiring & Finding Talent – Search Engine Optimization
• Hundreds to watch on-demand
http://webinars.myentre.net
Dream Big, Grow Here
• Regional $5,000 Business Grant Contests • $10,000 Statewide Grand Prize • Last Year:
– 142 Total Entries – Votes from all 50 states and 132 counties – More than 90,000 unique visitors – More than 550,000 page views – More than 180,000 visits – 1,014 Comments posted – 88,474 Total Online Votes
http://www.DreamBigGrowHere.com
EntreFest! Conference • Attracts Hundreds of Iowa Business Owners • Now in Sixth Year
http://www.EntreFest.com
Business Concierge • ‘Ask us Anything’ • Database Resources • Social Media Help • Find Grant/Loan Programs • Make Key Connections • Mailing Lists
http://bizhelp.myentre.net
Good morning M, Back in October, you posted a message on my bulletin board on MyEntre.Net (http://www.myentre.net) asking for assistance in potentially exporting to Africa and Liberia. I left you a voicemail, but did not hear back from you. We recently did a webinar with Patricia Cook on Exporting Essentials for Small Business and I thought this might be especially relevant to you. You can find a full copy of that webinar here: http://www.myentre.net/tabId/75/itemId/759/Export-Essentials-for-Iowa-Businesses.aspx. More importantly however, I'd like to give you a personal referral to Patricia Cook. Patricia serves as an International Trade Specialist at the Des Moines office of the U.S. Export Assistance Center (http://www.buyusa.gov/iowa/). This email should serve as an introduction for you to contact her; I've copied Patricia to make it easy for you to follow up. Patricia's office provides free one-on-one consulting to small business owners like you who would like to get into exporting. Please give her a call or follow up with an email to set up a time to learn more about how they can help you get into exporting.
Patricia Cook, International Trade Specialist U.S. Department of Commerce
Business Concierge Connections
http://bizhelp.myentre.net
Business Concierge Database & Market Research
High Rent & Target Market Map
Classes & Workshops
• Facebook for Business • Online Tools • Business Growth Course
Other UNI Programs
• Strategic Marketing Services – Primary Research
• Executive Development Center – Management/Leadership Training
Who is the target market?
1) Older with High Incomes (45 to 65) 2) Younger Getting Married (20 to 30)
Target Market 1: Older with High Incomes
Source: IBISWorld
Target Market 2: Younger Getting Married
• Marriage rates (people getting married)
Source: IBISWorld
What does this mean?
• Everyone is going to be fighting for the same shrinking two markets...
• The war is going to take place online (and already has)
All Online Retail Sales 2000 – 20% 2012 – 50%
Source: IBISWorld E-Commerce Sales Report
Who is Buying Online?
Key Places to Reach Consumers
• Facebook • E-Commerce Website • Online Advertising
• By the Numbers – Total: 955M Active Monthly – Iowans?
• 1,526,580 – Engaged Iowans?
• 44,500 – Older Iowans?
• 571,560 • Who also like luxury goods?
– 8,780
Source: Wikipedia & Facebook Advertising
Facebook Page
Facebook Advertising
E-Commerce Website
• Online Sales Platform
Online Advertising • Google AdWords
Questions & Answers
Rob Williams, Business Analyst [email protected] http://www.myentre.net 319-273-4333
Recommended
