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The University of Northern Iowa works with Iowa businesses to help identify market opportunities, understand how the internet affects business, and how you can make your business attract the next generation of jewelry customers who use technology in their everyday purchases rather than a traditional retail model.
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Resources for Iowa Jewelers
Rob Williams Business Analyst, University of Northern Iowa
Iowa Jewelers Conference | August 2012 | Bettendorf, IA
Webinars • Free Online Seminars • Bi-Monthly • Expert Speakers • Topics:
– Social Media Marketing – Accounting/Tax – Hiring & Finding Talent – Search Engine Optimization
• Hundreds to watch on-demand
http://webinars.myentre.net
Dream Big, Grow Here
• Regional $5,000 Business Grant Contests • $10,000 Statewide Grand Prize • Last Year:
– 142 Total Entries – Votes from all 50 states and 132 counties – More than 90,000 unique visitors – More than 550,000 page views – More than 180,000 visits – 1,014 Comments posted – 88,474 Total Online Votes
http://www.DreamBigGrowHere.com
EntreFest! Conference • Attracts Hundreds of Iowa Business Owners • Now in Sixth Year
http://www.EntreFest.com
Business Concierge • ‘Ask us Anything’ • Database Resources • Social Media Help • Find Grant/Loan Programs • Make Key Connections • Mailing Lists
http://bizhelp.myentre.net
Good morning M, Back in October, you posted a message on my bulletin board on MyEntre.Net (http://www.myentre.net) asking for assistance in potentially exporting to Africa and Liberia. I left you a voicemail, but did not hear back from you. We recently did a webinar with Patricia Cook on Exporting Essentials for Small Business and I thought this might be especially relevant to you. You can find a full copy of that webinar here: http://www.myentre.net/tabId/75/itemId/759/Export-Essentials-for-Iowa-Businesses.aspx. More importantly however, I'd like to give you a personal referral to Patricia Cook. Patricia serves as an International Trade Specialist at the Des Moines office of the U.S. Export Assistance Center (http://www.buyusa.gov/iowa/). This email should serve as an introduction for you to contact her; I've copied Patricia to make it easy for you to follow up. Patricia's office provides free one-on-one consulting to small business owners like you who would like to get into exporting. Please give her a call or follow up with an email to set up a time to learn more about how they can help you get into exporting.
Patricia Cook, International Trade Specialist U.S. Department of Commerce
Business Concierge Connections
http://bizhelp.myentre.net
Business Concierge Database & Market Research
High Rent & Target Market Map
Classes & Workshops
• Facebook for Business • Online Tools • Business Growth Course
Other UNI Programs
• Strategic Marketing Services – Primary Research
• Executive Development Center – Management/Leadership Training
Who is the target market?
1) Older with High Incomes (45 to 65) 2) Younger Getting Married (20 to 30)
Target Market 1: Older with High Incomes
Source: IBISWorld
Target Market 2: Younger Getting Married
• Marriage rates (people getting married)
Source: IBISWorld
What does this mean?
• Everyone is going to be fighting for the same shrinking two markets...
• The war is going to take place online (and already has)
All Online Retail Sales 2000 – 20% 2012 – 50%
Source: IBISWorld E-Commerce Sales Report
Who is Buying Online?
Key Places to Reach Consumers
• Facebook • E-Commerce Website • Online Advertising
• By the Numbers – Total: 955M Active Monthly – Iowans?
• 1,526,580 – Engaged Iowans?
• 44,500 – Older Iowans?
• 571,560 • Who also like luxury goods?
– 8,780
Source: Wikipedia & Facebook Advertising
Facebook Page
Facebook Advertising
E-Commerce Website
• Online Sales Platform
Online Advertising • Google AdWords
Questions & Answers
Rob Williams, Business Analyst [email protected] http://www.myentre.net 319-273-4333
