BRAND & VISUAL STANDARDS GUIDELYON COLLEGE ATHLETICS
VERSION 1.2 MAY. 2017
TABLE OF CONTENTS
THE VISION PG. 1
COLORS PG. 2
FONTS PG.3
LOGOS PGS. 4-9
USAGE GUIDE PGS. 10-12
APPAREL & UNIFORMS PG. 13
Right now is an exciting time for Lyon College and The Scots athletic program. The newly implemented Brand and Visual Standards Guide helps to create and reinforce a consistent and exciting visual identity to support the progress of the program.
The new look and feel for The Scots is designed to create a cohesive color palette, appropriate logo usage and message continuity, while being flexible enough to give administrators and coaches unique options for their respective teams and projects. Our goal is to build a powerful brand for the Lyon Scots program, and to expand our name and visual identity into a larger audience.
The Brand and Visual Standards Guide includes all the information needed to enable individuals to make decisions that fit within the guidelines provided hereafter.
If questions arise or special requests are needed, please contact:
Associate Vice President of Marketing & CommunicationsOffice: 870.307.7242Email: @lyon.edu
Kevin JenkinsAthletic DirectorOffice: 870.307.7220Email: [email protected]
Matthew JagodzinskiSports Information DirectorOffice: 870.307.7516Email: [email protected]
Artwork: All official artwork is available through the Office of Marketing & Com-munications. Email [email protected] to request files for vendors, designs (print marketing and apparel), and for any questions you may have about the newly imple-mented policies.
THE VISIONBRAND & VISUAL STANDARDS GUIDE
1
HTML (WEB)#FFFFFF
PRIMARY COLORS
LYON BLUE
CMYK (PRINT)C100, M72, Y0, K65RGB (WEB)R0, G30, B81HTML (WEB)#001E51
LYON RED
CMYK (PRINT)C27, M100, Y94, K36RGB (WEB)R131, G20, B27HTML (WEB)#83141B
PROCESS WHITE
The basis of a good brand is proper and consistent color usage. The primary color for the Scots brand is navy blue. The secondary color is dark, or scarlet red. The third color is white, which is to be used as an accent and trim color.
For apparel, please use the above colors as the main color of the garment or item when possible. Since color choices are frequently limited depending on vendors and styles, the below colors are common color hues that are acceptable:
For the first three years, the use of only red, blue, white, black, and gray variations are permitted (through the 2016-17 academic year). This will help make the Lyon Scots brand easily identifiable over time. Beyond this timeline, other colors can be introduced for retail apparel.
Note the absence of yellow/gold. This is NOT an official color of the Scots athletic program, and is not to be used for uniforms, apparel, or print material.
COLORSBRAND & VISUAL STANDARDS GUIDE
2
PRIMARY FONT
Myriad Pro Bold Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!$%()?-,.”:;
SECONDARY FONT
Goudy Old Style
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!$%()?-,.”:;
The Myriad Pro font in bold, italicized, and condensed is the main font used for all type on apparel and uniforms outside of the stylized wordmark and logo. It is also used in print design for headings and subtitles. It is to be used in all caps for all applications. Specific examples of usage are shown later in this document.
The font Goudy Old Style is to be used for all standard communications copy, such as memos, letters, reports, and any other materials generated electronically. This font is also used in the same manner for most Lyon academic materials.
FONTSBRAND & VISUAL STANDARDS GUIDE
3
ORIGINATION OF LOGO
BRAND & VISUAL STANDARDS GUIDE LOGOS
Use of the lion rampant from the o�cial college seal. A symbol of bravery and strength, the lion rampant exudes honor and tradition while directly re�ecting the history and scottish heritage of the College.
Incorporating the stylized “L” from the recently formed athletic wordmark directly links to the College name. Using only the “L” will aid in our mission to be re�ered to as Lyon and not Lyon College.
4
LOGOSPRIMARY LOGO
BRAND & VISUAL STANDARDS GUIDE
The primary logo consists of the interlocking “L” and rampant lion (from this point referred to as the L), and the stylized wordmarks. This logo is to be used for official documentation, letterhead, and business cards, and in any place this may be a person’s first expo-sure to the Scots brand. It can also be used on apparel in the below one or two-color options.
TWO-COLOR OPTIONS
ONE-COLOR OPTIONS
5
LOGOSSECONDARY LOGO
BRAND & VISUAL STANDARDS GUIDE
The secondary logo consists of the L and Scots wordmark. This logo can be used in cases where a person is already aware of the Scots brand, or where the words Lyon or Lyon College are in close proximity. Examples include uniforms, signage, print and web marketing, and apparel.
TWO-COLOR OPTIONS
ONE-COLOR OPTIONS
6
TWO-COLOR OPTIONS
LOGOSWORDMARK
BRAND & VISUAL STANDARDS GUIDE
The Lyon wordmark is a custom typeface that was created specifically for this application. The Lyon wordmark can be used in a variety of ways, including uniforms, signage, and apparel.
The Scots wordmark is not to be used alone. It is only to be used in the primary, secondary, and tertiary logos, as well as locked together with the Lyon wordmark as shown.
ONE-COLOR OPTIONS
7
LOGOSTEAM LOGOS
BRAND & VISUAL STANDARDS GUIDE
There are two official sports logo options: one including the L with the word Scots to the right and sports team name below, and one with the Lyon wordmark containing the sports team below. Both can be used interchangebly for coach and staff polos, signage, and team merchandise.
TWO-COLOR OPTIONS
ONE-COLOR OPTIONS
SCOTSSPORTS NAME
SCOTSSPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
SCOTSSPORTS NAME
SPORTS NAME
8
SPECIFIC TEAM LOGOS
LOGOSBRAND & VISUAL STANDARDS GUIDE
SCOTSBASEBALL
BASEBALL
SCOTSSOFTBALL
SOFTBALL
SCOTSVOLLEYBALL
VOLLEYBALL
SCOTSFOOTBALL
FOOTBALL
SCOTSMEN’S
BASKETBALL
SCOTS SCOTSMEN’S
SCOTSBASKETBALL
MEN’SBASKETBALL
WOMEN’SWRESTLING
MEN’SWRESTLING
WOMEN’S
WOMEN’SBASKETBALL WRESTLING
WOMEN’SWRESTLING
SCOTSMEN’S GOLF
SCOTS SCOTSMEN’S SOCCER
SCOTS
MEN’S GOLF WOMEN’S GOLF MEN’S SOCCER WOMEN’S SOCCER
WOMEN’S GOLF WOMEN’S SOCCER
*refer to page 8 for all color options.
9
USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE
CLEAR ZONES FOR GRAPHICSWhen considering the application of approved Lyon logos in print and apparel, please apply the “clear zone” rules below to ensure the logos are clearly visible and have as much impact as possible:
SCOTS
BASKETBALLWOMEN’S
WOMEN’SBASKETBALL
XX
X
XX
CENTEREDXX
10
USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE
IMPROPER USAGE
If you have questions, or are not sure your usage follows this guide, please contact the Office of Marketing & Communications for clarification.
The below examples show how not use or alter the logos or wordmarks:
Do not alter the angle or perspective of any logo or text .
SC TS!GO Do not use logos or parts of logos combined with
non-branded elements.
Do not use any unapproved colors for logos or text. The Scot Shop may have items that deviate from this rule, which will have been approved through the appropriate channels.
Do not combine individual logos to make new designs. The only exception will be for ceratin items where multiple sides may require them, i.e. baseball caps, and will need approval.
The use of unapproved clipart is prohibited. Only on certain occasions will the use of artwork outside of the provided logos be approved. If this is wanted, approval must be given.
11
USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE
FONT USAGE & WORD PLACEMENT
LYONSCOTS
GO SCOTS!
LYON SCOTS
GO SCOTS!
WOMEN’S WRESTLING
LYON COLLEGEBASKETBALL
The official font for the Scots branding program is Myriad Pro, Condensed Italic Bold. This style combined with the approved graphic elements create a traditional yet modern appeal. Wording in this font style can be used without graphical elements for signage, uniforms, and apparel if that is the most suited option.
Below are examples of how it can be used:
SOFTBALLSOFTBALL
FOOTBALL
SOCCER
SOCCER
Following these simple rules will ensure proper usage of all the elements discussed:
When using the Lyon wordmark, always align text centered underneath. The size of the wording underneath can vary based on the application:
When using the three logos below, always align text to the right or centered underneath. The size of the wording can vary based on the application:
Example: or
MEN’S BASKETBALL
12
BRAND & VISUAL STANDARDS GUIDE
LETTERHEAD, ENVELOPE, AND BUSINESS CARD
KEVIN JENKINSDIRECTOR OF ATHLETICS
2300 Highland RoadP.O. Box 2317Batesville, AR 72503
OFFICE 870-307-7220FAX 870-307-7524EMAIL [email protected] lyonscots.com
facebook.com/LyonAthleticstwitter.com/LyonAthletics
The letterhead and envelope below is to be used by all teams for official correspondence. Personalizedbusiness cards are available through the Office of Marketing & Communications.
USAGE GUIDE
13
APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE
BRANDED EQUIPMENT & APPAREL
FOOTBALL
NOTE: The Lyon wordmark is to be used in white with navy outline ONLY on dark red polos and pullovers.For embroidered applications, the logos MUST be stitched as the appear in this guide - outlines are not an acceptable option.
WRESTLING
LYONSCOTS
14
For consistency and economy, the below sizing has been determined for embroidered logos on Lyon apparel This includes polos, pullovers, sweatshirts, hats/ballcaps, warmup gear, etc...
APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE
LOGO SIZING ON APPAREL
3 3/8 in.
2 1/8 in.
15
Due to the nature of uniform colors and styles depending on vendor, orders will need approval from the Marketing & Communications office and Kevin Jenkins, Athletic Director. It is preferred to use logo elements and font provided, but in certain cases exceptions can be made (for example a basketball jersey only comes with block lettering).
Below are some generic examples of what Scots uniforms color schemes could look like based on the new guidelines:
UNIFORMS
APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE
16
LYON SCOTSATHLETICS
2300 HIGHLAND ROAD | BATESVILLE, AR 72501 | 870-307-7220 | WWW.LYONSCOTS.COM