BRAND & VISUAL STANDARDS GUIDELYON COLLEGE ATHLETICS

VERSION 1.2 MAY. 2017

TABLE OF CONTENTS

THE VISION PG. 1

COLORS PG. 2

FONTS PG.3

LOGOS PGS. 4-9

USAGE GUIDE PGS. 10-12

APPAREL & UNIFORMS PG. 13

Right now is an exciting time for Lyon College and The Scots athletic program. The newly implemented Brand and Visual Standards Guide helps to create and reinforce a consistent and exciting visual identity to support the progress of the program.

The new look and feel for The Scots is designed to create a cohesive color palette, appropriate logo usage and message continuity, while being flexible enough to give administrators and coaches unique options for their respective teams and projects. Our goal is to build a powerful brand for the Lyon Scots program, and to expand our name and visual identity into a larger audience.

The Brand and Visual Standards Guide includes all the information needed to enable individuals to make decisions that fit within the guidelines provided hereafter.

If questions arise or special requests are needed, please contact:

Associate Vice President of Marketing & CommunicationsOffice: 870.307.7242Email: @lyon.edu

Kevin JenkinsAthletic DirectorOffice: 870.307.7220Email: kevin.jenkins@lyon.edu

Matthew JagodzinskiSports Information DirectorOffice: 870.307.7516Email: matthew.jagodzinski@lyon.edu

Artwork: All official artwork is available through the Office of Marketing & Com-munications. Email marketing@lyon.edu to request files for vendors, designs (print marketing and apparel), and for any questions you may have about the newly imple-mented policies.

THE VISIONBRAND & VISUAL STANDARDS GUIDE

1

HTML (WEB)#FFFFFF

PRIMARY COLORS

LYON BLUE

CMYK (PRINT)C100, M72, Y0, K65RGB (WEB)R0, G30, B81HTML (WEB)#001E51

LYON RED

CMYK (PRINT)C27, M100, Y94, K36RGB (WEB)R131, G20, B27HTML (WEB)#83141B

PROCESS WHITE

The basis of a good brand is proper and consistent color usage. The primary color for the Scots brand is navy blue. The secondary color is dark, or scarlet red. The third color is white, which is to be used as an accent and trim color.

For apparel, please use the above colors as the main color of the garment or item when possible. Since color choices are frequently limited depending on vendors and styles, the below colors are common color hues that are acceptable:

For the first three years, the use of only red, blue, white, black, and gray variations are permitted (through the 2016-17 academic year). This will help make the Lyon Scots brand easily identifiable over time. Beyond this timeline, other colors can be introduced for retail apparel.

Note the absence of yellow/gold. This is NOT an official color of the Scots athletic program, and is not to be used for uniforms, apparel, or print material.

COLORSBRAND & VISUAL STANDARDS GUIDE

2

PRIMARY FONT

Myriad Pro Bold Condensed Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!$%()?-,.”:;

SECONDARY FONT

Goudy Old Style

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!$%()?-,.”:;

The Myriad Pro font in bold, italicized, and condensed is the main font used for all type on apparel and uniforms outside of the stylized wordmark and logo. It is also used in print design for headings and subtitles. It is to be used in all caps for all applications. Specific examples of usage are shown later in this document.

The font Goudy Old Style is to be used for all standard communications copy, such as memos, letters, reports, and any other materials generated electronically. This font is also used in the same manner for most Lyon academic materials.

FONTSBRAND & VISUAL STANDARDS GUIDE

3

ORIGINATION OF LOGO

BRAND & VISUAL STANDARDS GUIDE LOGOS

Use of the lion rampant from the o�cial college seal. A symbol of bravery and strength, the lion rampant exudes honor and tradition while directly re�ecting the history and scottish heritage of the College.

Incorporating the stylized “L” from the recently formed athletic wordmark directly links to the College name. Using only the “L” will aid in our mission to be re�ered to as Lyon and not Lyon College.

4

LOGOSPRIMARY LOGO

BRAND & VISUAL STANDARDS GUIDE

The primary logo consists of the interlocking “L” and rampant lion (from this point referred to as the L), and the stylized wordmarks. This logo is to be used for official documentation, letterhead, and business cards, and in any place this may be a person’s first expo-sure to the Scots brand. It can also be used on apparel in the below one or two-color options.

TWO-COLOR OPTIONS

ONE-COLOR OPTIONS

5

LOGOSSECONDARY LOGO

BRAND & VISUAL STANDARDS GUIDE

The secondary logo consists of the L and Scots wordmark. This logo can be used in cases where a person is already aware of the Scots brand, or where the words Lyon or Lyon College are in close proximity. Examples include uniforms, signage, print and web marketing, and apparel.

TWO-COLOR OPTIONS

ONE-COLOR OPTIONS

6

TWO-COLOR OPTIONS

LOGOSWORDMARK

BRAND & VISUAL STANDARDS GUIDE

The Lyon wordmark is a custom typeface that was created specifically for this application. The Lyon wordmark can be used in a variety of ways, including uniforms, signage, and apparel.

The Scots wordmark is not to be used alone. It is only to be used in the primary, secondary, and tertiary logos, as well as locked together with the Lyon wordmark as shown.

ONE-COLOR OPTIONS

7

LOGOSTEAM LOGOS

BRAND & VISUAL STANDARDS GUIDE

There are two official sports logo options: one including the L with the word Scots to the right and sports team name below, and one with the Lyon wordmark containing the sports team below. Both can be used interchangebly for coach and staff polos, signage, and team merchandise.

TWO-COLOR OPTIONS

ONE-COLOR OPTIONS

SCOTSSPORTS NAME

SCOTSSPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

SCOTSSPORTS NAME

SPORTS NAME

8

SPECIFIC TEAM LOGOS

LOGOSBRAND & VISUAL STANDARDS GUIDE

SCOTSBASEBALL

BASEBALL

SCOTSSOFTBALL

SOFTBALL

SCOTSVOLLEYBALL

VOLLEYBALL

SCOTSFOOTBALL

FOOTBALL

SCOTSMEN’S

BASKETBALL

SCOTS SCOTSMEN’S

SCOTSBASKETBALL

MEN’SBASKETBALL

WOMEN’SWRESTLING

MEN’SWRESTLING

WOMEN’S

WOMEN’SBASKETBALL WRESTLING

WOMEN’SWRESTLING

SCOTSMEN’S GOLF

SCOTS SCOTSMEN’S SOCCER

SCOTS

MEN’S GOLF WOMEN’S GOLF MEN’S SOCCER WOMEN’S SOCCER

WOMEN’S GOLF WOMEN’S SOCCER

*refer to page 8 for all color options.

9

USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE

CLEAR ZONES FOR GRAPHICSWhen considering the application of approved Lyon logos in print and apparel, please apply the “clear zone” rules below to ensure the logos are clearly visible and have as much impact as possible:

SCOTS

BASKETBALLWOMEN’S

WOMEN’SBASKETBALL

XX

X

XX

CENTEREDXX

10

USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE

IMPROPER USAGE

If you have questions, or are not sure your usage follows this guide, please contact the Office of Marketing & Communications for clarification.

The below examples show how not use or alter the logos or wordmarks:

Do not alter the angle or perspective of any logo or text .

SC TS!GO Do not use logos or parts of logos combined with

non-branded elements.

Do not use any unapproved colors for logos or text. The Scot Shop may have items that deviate from this rule, which will have been approved through the appropriate channels.

Do not combine individual logos to make new designs. The only exception will be for ceratin items where multiple sides may require them, i.e. baseball caps, and will need approval.

The use of unapproved clipart is prohibited. Only on certain occasions will the use of artwork outside of the provided logos be approved. If this is wanted, approval must be given.

11

USAGE GUIDEBRAND & VISUAL STANDARDS GUIDE

FONT USAGE & WORD PLACEMENT

LYONSCOTS

GO SCOTS!

LYON SCOTS

GO SCOTS!

WOMEN’S WRESTLING

LYON COLLEGEBASKETBALL

The official font for the Scots branding program is Myriad Pro, Condensed Italic Bold. This style combined with the approved graphic elements create a traditional yet modern appeal. Wording in this font style can be used without graphical elements for signage, uniforms, and apparel if that is the most suited option.

Below are examples of how it can be used:

SOFTBALLSOFTBALL

FOOTBALL

SOCCER

SOCCER

Following these simple rules will ensure proper usage of all the elements discussed:

When using the Lyon wordmark, always align text centered underneath. The size of the wording underneath can vary based on the application:

When using the three logos below, always align text to the right or centered underneath. The size of the wording can vary based on the application:

Example: or

MEN’S BASKETBALL

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BRAND & VISUAL STANDARDS GUIDE

LETTERHEAD, ENVELOPE, AND BUSINESS CARD

KEVIN JENKINSDIRECTOR OF ATHLETICS

2300 Highland RoadP.O. Box 2317Batesville, AR 72503

OFFICE 870-307-7220FAX 870-307-7524EMAIL kevin.jenkins@lyon.eduWEB lyonscots.com

facebook.com/LyonAthleticstwitter.com/LyonAthletics

The letterhead and envelope below is to be used by all teams for official correspondence. Personalizedbusiness cards are available through the Office of Marketing & Communications.

USAGE GUIDE

13

APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE

BRANDED EQUIPMENT & APPAREL

FOOTBALL

NOTE: The Lyon wordmark is to be used in white with navy outline ONLY on dark red polos and pullovers.For embroidered applications, the logos MUST be stitched as the appear in this guide - outlines are not an acceptable option.

WRESTLING

LYONSCOTS

14

For consistency and economy, the below sizing has been determined for embroidered logos on Lyon apparel This includes polos, pullovers, sweatshirts, hats/ballcaps, warmup gear, etc...

APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE

LOGO SIZING ON APPAREL

3 3/8 in.

2 1/8 in.

15

Due to the nature of uniform colors and styles depending on vendor, orders will need approval from the Marketing & Communications office and Kevin Jenkins, Athletic Director. It is preferred to use logo elements and font provided, but in certain cases exceptions can be made (for example a basketball jersey only comes with block lettering).

Below are some generic examples of what Scots uniforms color schemes could look like based on the new guidelines:

UNIFORMS

APPAREL & UNIFORMSBRAND & VISUAL STANDARDS GUIDE

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LYON SCOTSATHLETICS

2300 HIGHLAND ROAD | BATESVILLE, AR 72501 | 870-307-7220 | WWW.LYONSCOTS.COM