“As Trump pushes for U.S. manufacturing, 'Made in America' is losing its luster in the fashion
world”
To What Extent Is Trump’s Policy Threatening (Or Not) The American Fashion Industry ?
From the Chicago Tribune
SUMMARY « Buy American, Hire American », Donald
TRUMP Will it continue to stand for craftsmanship and style ? Or an amount to an endorsement of Trump’s policies ?
SUMMARY
Over the same period, apparel consumption has grown more than 60%.
“According to the American Apparel & Footwear Assn, the share of domestically produced clothing in the U.S. in 2015 was 2.7%, down from 10.2% in 2005 and 46.2% in 1995.” A collapse of 43.5 points from 1995 to 2015.
CAUSES Backlashing against American brands would be painful for
companies which externalized their productions.
2 ISSUES :- Companies could benefit from Trump’s policy OR- They could lose their popularity among their customers
E.g : New Balance
CONSEQUENCES A « Made In America » needs more material manufacturing to
be profitable.
Bringing jobs back to the U.S. would be devastating for a lot of American apparel brands- Contrast : IVANKA TRUMP’S BRAND
FACTS : Fashion is a Global Industry Trump’s Policy might lead to cause a worldwide boycott on US Goods (Closing
Borders, Raising Tariffs) Where Nike or Calvin Klein might potentially survive, Small brands will not.
CONCLUSION No Possibility to re-enter the U.S. !!!
Question of the Workforce, Salaries & Sales Prices Impact on Demand
80% of Americans consider « Made In USA » important
23% of them would pay more for it
WEBOGRAPHY Los Angeles Times - As Trump pushes for US manufacturing, “Made in America” is
losing its luster in the fashion world - January 21, 2017 - by David Pierson http://www.latimes.com/business/la-fi-trump-made-in-america-20170117-story.html
Esquire - The Trump’s “Ongoing” Made in the USA” Problem - December 28, 2016 - by Scott Christian
http://www.esquire.com/style/news/a51897/donald-ivanka-trump-made-in-america/ Business Insider - The anti-Trump boycott of 70 retailers won’t back down - here’s how
it could affect sales - January 21, 2017 - by Leanna Garfield http://www.businessinsider.fr/us/trump-boycott-companies-will-it-work-2017-1/ *CBC News - L.L. Bean faces blacklash for Trump tweet following campaign support -
January 13, 2017 - by The Associated Press, 2017 http://www.cbc.ca/news/business/ll-bean-trump-boycott-1.3934036