Liverpool Echo thorough analysis Masthead
The iconic Liver bird is a symbol of the people of Liverpool, this is why I
believe the bird is carrying a Liverpool Echo newspaper in
its beak on the masthead, insinuating it’s the people’s
paper
I would suggest the unusual use of “ECHO”
implies how the articles used in the newspaper are the
main stories throughout Liverpool that are being echoed
through word of mouth
The use of colour is most interesting, the dominant red in the
masthead most likely refers to Liverpool
F.C and is most likely a marketing ploy as football is a religion
in Liverpool
Integrated advertisements
AdWords which are spread across many sections of the website is Google’s flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009.
Advertisements that showcase businesses across Liverpool are common across the website and newspaper itself, such as the production of ‘Blues Brothers’ at Liverpool Empire
Headlines
As you can see from this GIF image I created on ‘Gickr.com’ using the
interactive slideshow on the Liverpool ECHO website, there is a wide range of
topics covered
On headline one you can see a
highly relevant headline that is not uncommon across many
city papers. The mug shot lures the reader in as
they become curious about
why ‘Colin Blanchard was
locked up’
Similarly, headline two is accompanied by a striking visual and is also locally relevant,
by naming ‘Anfield’ as the place of the
murder, the average reader would be
enticed as the area that is home to
Liverpool football club is well known across
Liverpool
Headline 3 meanwhile
showcases the typical generic heart
warming story to make readers feel
good whilst reading the inevitable stories of murder every day
Headline 4 most intelligently draws the reader in with its use of an ellipsis, the reader questions to themselves just
exactly what the “ex employee” has released
Headline 5 is a perfect example of how
newspapers are unbiased as one would expect that Liverpool football club would grab the sport
headlines at the time of analysis with the
appointment of new manager Kenny Dalglish
Whilst headline 6 is most interesting as it
would appear the Liverpool Echo are
trying to suggest their opinion on Kenny
Dalglish as whilst fans of Liverpool FC would suggest it is a positive
headline the image seems to suggest otherwise and it
perhaps suggests a sense of fragility on
Dalglish’s expression