Liverpool Echo thorough analysis Masthead

The iconic Liver bird is a symbol of the people of Liverpool, this is why I

believe the bird is carrying a Liverpool Echo newspaper in

its beak on the masthead, insinuating it’s the people’s

paper

I would suggest the unusual use of “ECHO”

implies how the articles used in the newspaper are the

main stories throughout Liverpool that are being echoed

through word of mouth

The use of colour is most interesting, the dominant red in the

masthead most likely refers to Liverpool

F.C and is most likely a marketing ploy as football is a religion

in Liverpool

Integrated advertisements

AdWords which are spread across many sections of the website is Google’s flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009.

Advertisements that showcase businesses across Liverpool are common across the website and newspaper itself, such as the production of ‘Blues Brothers’ at Liverpool Empire

Headlines

As you can see from this GIF image I created on ‘Gickr.com’ using the

interactive slideshow on the Liverpool ECHO website, there is a wide range of

topics covered

On headline one you can see a

highly relevant headline that is not uncommon across many

city papers. The mug shot lures the reader in as

they become curious about

why ‘Colin Blanchard was

locked up’

Similarly, headline two is accompanied by a striking visual and is also locally relevant,

by naming ‘Anfield’ as the place of the

murder, the average reader would be

enticed as the area that is home to

Liverpool football club is well known across

Liverpool

Headline 3 meanwhile

showcases the typical generic heart

warming story to make readers feel

good whilst reading the inevitable stories of murder every day

Headline 4 most intelligently draws the reader in with its use of an ellipsis, the reader questions to themselves just

exactly what the “ex employee” has released

Headline 5 is a perfect example of how

newspapers are unbiased as one would expect that Liverpool football club would grab the sport

headlines at the time of analysis with the

appointment of new manager Kenny Dalglish

Whilst headline 6 is most interesting as it

would appear the Liverpool Echo are

trying to suggest their opinion on Kenny

Dalglish as whilst fans of Liverpool FC would suggest it is a positive

headline the image seems to suggest otherwise and it

perhaps suggests a sense of fragility on

Dalglish’s expression