MAIP 2014: TEAM 4RONT RUNNERSGrace AbeCameron AlisonJimena BernalesLuis CastilloStephanie CoronaKristina DrakeLiz LinPaula PorsheCharlie QuirozPhil Rosario
LIVE OUT LOUD
THE JOURNEY
TARGETINGPotential Donors/Stakeholders
Professionals
“Low haning fruit”
Experience Seekers!
LGBTQ Community Members and Allies
Human Rights Advocates
PRIMARY RESEARCHConducted in-person interviews of friends and at the NYC Pride Festival.
Gained insights on the process of “coming out”.
“Coming out” isn’t a one step maneuver, but is alife-long process.
One of the most important results of “comingout” is the new community of friends you developand grow with.
SECONDARY RESEARCH Those in the LGBT
community are technologyleaders, who are more likely to be consideredtech “Wizards”.
LGBT men and women are 33% and 22% morelike than their heterosexual counterparts to haveredeemed mobile-based coupons.
Important to reach these digital thought-leadersin the social spaces they use the most.
Instead of building support from the ground up, let’s
hit the ground running.
By partnering with an established community event that shares our values, we can organically connect
with a wider audience with less startup cost.
The Big IdeaTHE BIG IDEACreating a partnership with The Color Run for an event supporting and celebrating Live Out Loud and the
LGBT community. We can build an engaging social media campaign for both new and existing supporters
around #JourneyinCOLOR, inspiring them to share positive and motivational moments of their own in the
week leading up to, during and after the color run.
AWARENESS + SOCIAL
#JOURNEYINCOLOR
#Life#Friendship#Strength / #Energy#Peace / #Nature#Harmony / #Art#Spirit / #Gratitude
#SPECTRUM / #TODAY
WORD OF MOUTH + COMMUNITY
JOURNEY IN COLOR
BRANDING + MERCH
LGBT Color Run TrailBlazers
THE COLOR RUN, LIVE OUT LOUD, and INSTAGRAM : positive, celebratory, inspiring
Event Opportunity:Showcase LOL speakers and storiesDistribute program informationThe ultimate WOM tool: MERCHANDISE!
WHY IT WORKS
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