Pirate Parties International
What
• Founded in 2010
• Headquarters in Brussels
• Collaborative framework
• 79 Pirate Parties across the world!
How
• International coordinators
• Communication officers
• Project managers
• Administrative officers
PR v.s. Advertising Advertising:
you get to exercise your creativity creating new ad campaigns and materials
Public Relations:a nose for news
be able to generate buzz
WTF is marketing then
• You are the center of the wheel that keeps all parts of the system in harmony
• strategic planning
• developing a message
• You don’t work in a silos!
Campaign
Media planning
Communication channels defined
Advertising & Brand materials
Storytelling officers (ideologists)
Community + volunteers
Next campaign: European Parliament
Brand design The identity or ‘image’ is made up of many visual devices:
A Logo (The symbol of the entire identity & brand)
Stationery (Letterhead + business card + envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
Products & Packaging (Products sold and the packaging in which they come in)
Apparel Design (Tangible clothing items that are worn by employees)
Signage (Interior & exterior design)
Messages & Actions (Messages conveyed via indirect or direct modes of communication)
Other Communication (Audio, smell, touch, etc.)
Anything visual that represents the business
Brand –The perceived emotional corporate image as a whole.Identity – The visual aspects that form part of the overall brand.Logo – Identifies a business in its simplest form via the use of a mark or icon
Pirateparty.org.uk
Took over 5% beating Communist Party and the Liberal Democrats
Increase recognition within local areas
Increase turnout
5k leaflets
1 month
1k+ doors
less than £200
Live-blogging during the elections
3 campaigns in 1 year
challenging 35 parties
3k€ in google-vouchers
10k fans on FB
190% of the necessary signatures
Pirates are fresh sexy stubborn
Online event
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