Embed Size (px)
DESCRIPTION
OPEN PDP is PDP convention that has been dedicated to graphic technologies since 2007, but from this year it is dedicated to OPEN ACCESS in science, art and ideas.
Citation preview
Pirate Parties International
What
• Founded in 2010
• Headquarters in Brussels
• Collaborative framework
• 79 Pirate Parties across the world!
How
• International coordinators
• Communication officers
• Project managers
• Administrative officers
PR v.s. Advertising Advertising:
you get to exercise your creativity creating new ad campaigns and materials
Public Relations:a nose for news
be able to generate buzz
WTF is marketing then
• You are the center of the wheel that keeps all parts of the system in harmony
• strategic planning
• developing a message
• You don’t work in a silos!
Campaign
Media planning
Communication channels defined
Advertising & Brand materials
Storytelling officers (ideologists)
Community + volunteers
Next campaign: European Parliament
Brand design The identity or ‘image’ is made up of many visual devices:
A Logo (The symbol of the entire identity & brand)
Stationery (Letterhead + business card + envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
Products & Packaging (Products sold and the packaging in which they come in)
Apparel Design (Tangible clothing items that are worn by employees)
Signage (Interior & exterior design)
Messages & Actions (Messages conveyed via indirect or direct modes of communication)
Other Communication (Audio, smell, touch, etc.)
Anything visual that represents the business
Brand –The perceived emotional corporate image as a whole.Identity – The visual aspects that form part of the overall brand.Logo – Identifies a business in its simplest form via the use of a mark or icon
Pirateparty.org.uk
Took over 5% beating Communist Party and the Liberal Democrats
Increase recognition within local areas
Increase turnout
5k leaflets
1 month
1k+ doors
less than £200
Live-blogging during the elections
3 campaigns in 1 year
challenging 35 parties
3k€ in google-vouchers
10k fans on FB
190% of the necessary signatures
Pirates are fresh sexy stubborn
Online event
