The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Mobile Predictions for 2016 More Devices, More Content, More
Apps, More Business Models, More Cool Stuff
Leslie TownsendKinesis Panel
1 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Introduction: It’s an App Economy
• 2 Billion smartphone users worldwide in 2016
• 7B mobile phone users globally today
• 180B app downloads – 2015
• 35% of all enterprises developed their own app(s) during 2015
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Apps: Are Redefining Basic ConceptsSuch As TV
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
We Love Our Apps So Much
• The number of mobile apps in use grew 58% last year
• But the growth really comes from the amount of time spent on the app
• So not only are we using more apps, we are also spending more time on each of them
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 1: Security is UGH…ly
More devices = new privacy and security risks
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 2: More UX Researchers
Companies that invested in great design outperform the S&P 500 by 228%.
Source: Blog.bloc.io
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 3: Beaconing is “Basic Black” of Location Services
Endless opportunities to collect untapped data
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction #4: Wearables Will HoldBeaconing Back (for a while)
Source: Analysys Mason, 2014
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction #5: Millennials & Beyond Will Require Much More Attention
• Known for their technological obsession, millennialsrespond and communicate differently
• The experience research communities offer will need to compete with the broader app and web experiences – we’re back to the UX again
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Summary
• Prediction 1: Security is equally UGH…ly for mobile
• Prediction 2: More UX researchers
• Prediction 3: Beaconing is “basic black” of location services
• Prediction 4: Wearables will hold back beaconing for a while longer
• Prediction 5: Millennials and beyond will require much more attention
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Thank You!
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Q & A
Leslie TownsendKinesis Panel
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Ray PoynterThe Future Place
#NewMR 2016 Sponsors
Media Partner GreenBook
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