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Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Listening for long-term learning
Lori ReiserAdvanis
03 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
o Consumer perspective on long term trends
o What is disruptive in my industry?
o How can I improve?
What types of projects are more common today?
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Ana Andjelic –What problem are you solving?http://www.campaignlive.com/article/problem-solving/1330198
“If I asked you to build a bridge for me, you’d
go off and build a bridge. Or, you can ask me
why I need a bridge. I’d tell you then that I
need it to get to the other side of a river.
There are clearly many ways to get
across a river besides building a
bridge.”
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Life stage impact on “good health”
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
o Audience: New Retirees & Young Adults
o Original Research Question: o Desire to test new benefits and services for insurance products
catered to these two demographics
o Refined Research Question: o What concerns, fears, and excitement do they have about this
lifestage?
o How do they define ‘good health’?
o How does health fit into their lifestage planning?
Lifestage impact on “good health”
Client: Health Insurer
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
o Method: o In person focus groups
o online bulletin boards
o “Journey mapping, defining health, build an ideal company”
o Surprising findings that drew out product design ideas right in the room
Lifestage impact on “good health”
Client: Health Insurer
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Future of Financial Advise
Internal External
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Future of Financial AdviseClient: Wealth Advisor
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
o Target: o Staff and Stakeholders of a
government inspection agency
o Multi layered organization
o Research Objective: o Understand gaps in communications
to each group, barriers to success, and unique improvement ideas
Internal Communications Audit
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Internal Communications Audit
Survey of all staff and inspected organizations
•Preference for communications method, frequency
•Current success or challenges
Preliminary report
•Identified gaps, and selected those that were most concerning AND most actionable for follow up
IDIs with staff and
inspected organizations
•Targeted IDIs based on survey responses
•Probed on areas identified in preliminary reporting
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
oClick to edit Master text stylesoSecond level
oThird level
Click to edit Master title style
• Ask broad questions
• Use skilled moderation
• Involving participants as co-creators
• Taking advantage of online and mobile tools
• Stakeholder time commitment
LPT: Life Pro Tips
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Thank You!
YourPhoto
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Q & A
Lori ReiserAdvanis
Andrew JeavonsMass Cognition
#NewMR 2016 Sponsors
Media Partner GreenBook
Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016
Established in 1990, Advanis is a leading provider of market insights to over 100 organizations in over 20 countries.
Our Core Competencies are led by seasoned specialists in Market and Social Research,
Computing, and Field Services
Our 50+ Professionals have diverse backgrounds and industry experience, and an
average tenure of 8 years.
We offer Global Coverage from our offices:
Toronto | Montréal | Waterloo | Edmonton
www.Advanis.net @AdvanisInsights / @LoriReiser +011 888 944 9212
