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Design by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON

PO Box 446, Wheatley Heights, NY 11798 | [email protected] | TELE. 631-384-7250


AGRAPHIC DESIGNER

KIM M. ANDERSON



AGRAPHIC DESIGNER

KIM M. ANDERSON



AGRAPHIC DESIGNER

KIM M. ANDERSON


Photography by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON


Photography by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON


NAME OF WORK: ColorBlind, Thesis Exhibition:1. Antropologist 1. Awareness

ColorBlind is CultureBlind: TheArt of Visual Communication andDesign, by Kim M AndersonMaster of Science VisualCommunicationUbiquitous Designby Pelin Turker; Master of ScienceVisual Communication; Undergraduate Assistant for ThesisExhibition ColorBlind ExhibtionBrandon Jochum

MEDIUM: Digital Media, mixmedia photo collage

SIZE: 4’ x 6’

DATE: Stony Brook University,Union Art Gallery, February 2002Pratt Institute, CommunicationDesign-Puck Gallery, March 2002

DESCRIPTION: RED, YELLOW, WHITE,BLACK, the politics of color has along history associated with order,social structure, purity, and divisionssuch as those attributed to “Blackand White” and “Good and Evil” inmany societies — values that havecontinued to underpin racial preju-dice. Color is one of the basic visualelements that can give shape andsubstance to the visual world. Itcan establish meaning by callingattention, emphasizing, setting thetone and connotation, or clarifyingcomplex ideas. The meaning givento color is created by context, cultureprovides context whether from landof origin, ethnicity, or ideas, a setof values that unites a group. AnAIGA survey conducted in 1998concluded that 97% of designers inAmerica are white, does race—skin

ColorBlind Thesis Exhibition by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON


1. 2.

1. Buy 2. Cultural Interpertation—Appropriation

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AGRAPHIC DESIGNER

KIM M. ANDERSON


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color and ethnicity play a role in thecreative process of communications,design, visual arts; “Color Blind isCulture Blind: The Art of VisualCommunications and Design” is ademocratic process inclusive to allin the digital age, the computer anddigital media that has created adigital divide has also become agreat equalizer.We ubiquitously encounter visualimages on a daily basis, in our dailyroutines to work, out for a walk in the city, trip to the mall orsupermarket, as we unconsciouslygo about our lives. The fundamentalsof art, color, shape, form, contrast,line, texture, sound, smell, taste,movement, the seven senses; thefoundations of language, print media,illustration, drawing, painting, radio,television, music, web design, socialmedia, industrial design, fashiondesign, packaging, product pro-duction, and many other forms ofengineering and art that influencebrand identity, all are meaninglesswithout culture or informed byfunction. Linguistics is a visual formof complex ideas and culture fusedtogether that form a communicationsystem that is both expressed verbal-ly and visually; letters that createwords to form sentences that becometype, then copy to be used as visualelements in the form of typographyto aide in clarity of communicationwith visual elements such as photography, illustration, info-graphics to form Digital Media.When we connect to function andculture it establishes meaning andpurpose; good design is interested increating goods and services thatmake life better for all people, toelevate all humanity through clearcommunication and function.3. Buy 4. Cultural Interpertation—Appropriation

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AGRAPHIC DESIGNER

KIM M. ANDERSON


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It is an asset for a VisualCommunicator—Designer tounderstand the role of color andculture and how it communicatesthe brand story. The designer’s roleas cultural and visual anthropologist,the producer of symbols, language,cultural artifacts, and story tellerthat communicate to the masses andspecific groups, regardless of thedesigner’s background or audiences.Genetics is a scientific measurethat can place your origin to a landmass, tribe or group of people; butthere is no biological measure ofrace between different humanbeings, there is one race, the humanrace, we humans have a diverseethnic make up genetically andbelong to multiple cultural groups,even if we associate to one dominantgroup. We all have melamine in ourskin in various amounts, even withinthe same cultural or ethnic group,which leads to stratification in thehuman race and with-in a culturalgroup whether it is based on visualphenotypes and skin color or psychological preferences andsocial structure relating to cultureand class.

Understanding how color and cul-ture work assist designer’s in theirwork; knowing when to use culturefor meaning or color as a visualelement, or linguistics as a vehiclefor information, is one of the pri-mary functions of a visual commu-nicator that requires professionaltraining. Training that providescommunicators with a workingknowledge of the complex dynam-ics of the artistic principals andphysics of color as well as a liberalartist education that includes histo-ry, social sciences that gives clarityto culture.5.Manipulation 6. Mass Apeal

ARTIST NAME: Kim M. AndersonNAME OF WORK: Sexist, Nazi, Racist; 1. Hate Map; 2. The High Cost of Violence 3. Censorship of the creative processMEDIUM: Digital art for social media campaignSIZE: 72 dpi, 720 pixels, RGBDATE: 2014DESCRIPTION: Anti-hate campaign, to combat violence, discrimination, and extremism that affects all of our communities and affects ourfreedom and economy; to raise awareness of hate crime, promote tolerance, and where to get help. The importance of freedom in the creativeprocess and education. Inspired by the events that were taking in place in my life, community and around the world.

Social Media by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON


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ARTIST NAME: Kim M. AndersonNAME OF WORK: Holiday Cards—SustainABILITY; 1. Unseen Gifts; 2. Seven Senses 3. Small Acts of Kindness, Big Changes in LivesMEDIUM: Digital art for social media campaigns and hand crafted cards on paperDATE: 2011, 2012, 2013DESCRIPTION: E-card for the holidays that initates theme for the upcoming year that encourages people to engage in practices that promoteswell-being through mindful sustainable practices for a healthier balanced life for people and planet.

Social Media by Kim M. Anderson

AGRAPHIC DESIGNER

KIM M. ANDERSON


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