Ključne reči poslovnog engleskog
jezika (od prve do pete lekcije)
• BUSINESS ENGLISH key vocabulary (Units 1 – 5)
Unit 1: Customers Key vocabulary – ključne reči
CUSTOMERS CUSTOMER LOYALTY
CUSTOMER
CARE
CODE OF PRACTICE
SERVICES
(množina)
Vocabulary: Translation:
company (n.) kompanija
customer (n.) kupac, klijent
to provide (v.) snabdevati, nabavljati
goods (n. plural) roba
product (n.) proizvod
service (n.) usluga
training (n.) obuka
insurance (n.) osiguranje
technology (n.) tehnologija
repeat business (n.) ponovljeno poslovanje
customer loyalty (n.) vernost potrošača
customer care (n.) briga o potrošačima
customer service (n.) korisnički servis
code of practice (n.) kodeks poslovanja
Key vocabulary: Customers
Keyword Translation (Prevod ključnih reči)
code of practice, customers, service, services,
customer loyalty, repeat business, customer care,
goods
Popunite prazna mesta ključnim rečima datim iznad.
• Companies need _____________. Some companies provide _____________ such as clothes, cars and food. Other companies provide _____________, for example insurance, banking, information technology or training. Companies want _____________, in other words, they want customers to buy from them again and again. To win _____________, many companies have a _____________, or set of rules, for _____________. The code of practice explains what the customer can expect of the company. Customers can complain about the _____________, or help, they receive and the goods they buy.
Unit 1: Customers
customers goods
services
repeat business
customer loyalty code of practice customer care
service
What makes a good shop assistant? Koje su
odlike dobrog prodavca?
A good shop assistant...
• is friendly, helpful, polite,
interesting, kind, well-informed
(gives information about different
products).
• What is more, a good shop assistant is
quick, professional and loyal to
his/her company.
• S/he takes care of customers’ needs.
• S/he helps customers find products
they are looking for in the shop.
• A good shop assistant knows what all
the customers in the shop are doing, to
guard against shoplifting.
• shoplifting = krađa
telecommunications
buying
production
Information Technology
(IT)
selling
film marketing
car manufacture
multinationals
operate
parent/holding company subsidiary
Companies are _______________________in many
activities, for example buying, selling, production
and_______________________. Many well-known
companies are multinationals and they
________________in a number of countries.
Multinationals often have a complicated structure.
There is a parent or holding _____________ which
owns other companies. These other companies are
called _________________________.
involved
Fill in the gaps with the words given in box below. There are TWO
EXTRA WORDS you do not need to use. Popunite prazna mesta
rečima datim ispod. Postoje DVE SUVIŠNE REČI.
business marketing company involved
operate subsidiaries stores
marketing
operate
company
subsidiaries
Listening: Track 18 Key vocabulary, Unit 3 – Travel
ITINERARY
A FOREIGN BUSINESS
TRIP
SOCIAL CONVENTIONS
CULTURAL DIFFERENCES
COLLEAGUES
NATIONALITIES CULTURES
TRAVEL
Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.
• Business people, who travel a lot,
have to plan an _______________
for a _________________ .
• On a business trip people may meet
_____________ and experience
cultural _____________ .
• _______________ are the different
ways that other nationalities or
different _____________ do things.
ITINERARY
DIFFERENCES
SOCIAL CONVENTIONS
FOREIGN BUSINESS TRIP
COLLEAGUES
CULTURES
DIFFERENCES ; INTERNATIONAL; ITINERARY; CULTURES; TIME; FOREIGN BUSINESS TRIP; COLLEAGUES; SOCIAL CONVENTIONS
Adjectives of nationality (knjiga First Insights into Business, p. 30)
2 Say the nationality of the people.
Solutions for Task 1: • Dahlia is from India. • Raquel is from Brazil. • Randy is from the USA. • Lukasz is from Poland. • Tiziana is from Italy. • Charlotte is from the UK. • Yuko is from Japan. • Jacob is from South Africa.
Solutions for Task 2: • Dahlia is Indian. • Raquel is Brazilian. • Randy is American. • Lukasz is Polish. • Tiziana is Italian. • Charlotte is British. • Yuko is Japanese. • Jacob is South African.
1 Look at these people. Say where they are from.
troubleshooting
a management
consultant
SWOT analysis
Listening: Track 27 Key vocabulary, Unit 4: Troubleshooting
solving problems
to achieve goals/objectives effectively
to re-plan a strategy
S= STRENGTHS
W=WEAKNESSES
O=OPPORTUNITIES
T=THREATS
Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.
• Sometimes _______________ realise that they are not achieving their ___________ or objectives effectively. In this case they have to re-plan their
____________. It can be useful to get an outsider, e.g. a ___________________ to analyse the company's performance. A _________ analysis can be useful.
• _________________ or solving problems, is a necessary part of running a company.
companies
goals
strategy management consultant
SWOT
Troubleshooting
goals; troubleshooting; to run a company; companies;
efficient; management consultant; strategy; SWOT
established
key dates
events
founder
experience
• Fill in the gaps with the words given in box below. There are TWO EXTRA WORDS you do not need to use.
• Companies often include details about their history in their marketing literature, their annual reports and company presentations, _____________ to show that they are _____________ , and have _____________ in their field. This can include information about the _____________ or person who started the company, and _____________ dates and _____________ in the company history.
EXPERIENCE; EVENTS; BUILT; SO THAT; KEY; ESTABLISHED; IN ORDER; FOUNDER.
IN ORDER
ESTABLISHED EXPERIENCE FOUNDER KEY
EVENTS