Joannah Connelly, REW.ca @REWca
Social media pla,orms – and what they’re used for
Eight top pla,orms… • Twi<er
• Google +
• YouTube
• Vimeo
Social media uses News content, blog links, stories, promoIons, compeIIons and videos (FB)
• Twi<er • Facebook
• Pinterest • Instagram
Visual content and telling stories with pictures such as project and news images
Networking and video Great for connecIng with network, relaIonship and reputaIon building
Great places to host video content accessible to a massive audience and earn SEO points from Google
• Google + • LinkedIn
• YouTube • Vimeo
Business goals and matching them to social media
• Drive traffic to website • Increase brand awareness • Increase SEO and global visibility • Improve industry reputaIon
Content targeIng is key • Facebook and Twi<er are ideal for sharing news and feature stories, blog posts to your followers
• Twi<er is less visual and an established news source, so can lean towards having “harder” content
• Facebook is more visual than Twi<er and you can post videos, making it open to more fun content
• Pinterest and Instagram are even soUer
Use the appropriate tone • LinkedIn and Google Plus are more likely to be peer-‐to-‐peer, which will affect how you post content
• The pla,orm you are on dictates tone, whether formal, informal, friendly etc.
• REW’s formal-‐to-‐informal scale: Professional/colleagues Newsy Fun newsy Fun casual
Engagement • Quality of followers/likes, not quanIty, is key • Frequency and Iming of posIng is important • Clickability is essenIal – would you click on it? • Don’t just post same old sales promoIons • Don’t be afraid of sharing other people’s content • Make yourself a go-‐to expert in your field
Organic promoIon • Use hashtags to join conversaIons • Use Twi<er handles and tag people • Think about who would want to read/share this and target them
• Target social media influencers to do your work for you!
Paid promoIon • PromoIng tweets and boosIng posts is cheap and can be effecIve
• Access targeted demographics that you wouldn’t otherwise reach
• Set parameters such as age 25-‐55, lives in Vancouver, likes real estate