IRISH RETAIL DETAILSA look at Retail & Shopper trends in the Irish Marketplace
Sources:Unless otherwise credited, main source:
POPAI instore insights magazine: Issue 27, 20161 Retail Ireland, Retail in Depth, 20162 Euromonitor, Retailing in Ireland, 20163 Kantar Worldpanel, Irish Grocery Market Growing, 20164 Nielsen Ireland Shopper Trends, 2015
14% Irish Jobs1
40,000active enterprises
www.thedeltagroup.ie
81%
Irish shoppers are Loyal!
Would like to see an increase
in local retailers
ONLINESHOPPING
RETAILPARKS
More popular than traditional shopping formats2
&
Rise in ‘little and often’ shopping trips3
7%
Longer time spent
in store
Likely increase in spend
Better brand loyalty
Keen to return
Spread the word to friends
Pleasant Shopping
Environment & Service
Better Shopping
Experience
Instore ambience
Clear navigation
Effective labelling
Well presented,
clutter free store
Make every second
instore count!
Grocery stores used a product with a price or single brand promotion
Health & Beauty sector used sale messages
26%
WINDOWS
27%
55%
Toys & Entertainment stores used visual merchandising64%
DIY sector used products with a price67%
Small stores used visual merchandising with no messages70%
Consumer electronic stores used new and sale messages
A good, strong first impression attracts customers
Promotions impact 3/4 of Irish Shopper’s decisions4
66% 38%Always notice a price change on a regularly bought item
Actively search for promotions
Will switch brands because of promotions
Change stores based on which
one has the best promotions
22%
20%
18%
Know the price of all items they buy regularly
Source 4
Small Stores90%
Large Retailers30%
Ineffective or no navigational signage
Recommended
