Presented by Group No.3Nikita Mahadik-M6154
Manoj Swami-M6138
Bharati Sharma-M6131
Renuka Mote-M6102
Deepika Siriah-M6134
IntroductionOf A
Service
FEATURES OF WIFI ADDA
WEBSITE FILTERING
BANDWIDTH LIMITING
REPORTING
COMPATABILITYEASILY
ACCESSIBLE
SECURE AFFORDABLE RELIABLE
EASY SPEED
ADVANTAGES OF WIFI ADDA TO COLLEGE STUDENTS
MOBILITYPOCKET LIBRARY
RECEIVING AND SUBMITTING ASSIGNMENT
BUS SCHEDULE
PHONE HOME
DISBURSING CROWD
ADVANTAGES OF WIFI TO PROFESSIONALS
VISION
“WE STRIVE TO GIVE THE BEST QUALITY AND HIGH SPEED INTERNET
AT AN AFFORDABLE RATES”
MISSION
“TO DEVELOP INNOVATIONS IN TECHNOLOGY”
Manoj SwamiM-6138
Market Research
• Meaning Of Market Research.
• Objective Of Market Research.
• Increasing number Of Smart Phone users.
• Demand For High Speed Internet.
• People ready to pay For quality service.
Market Strategy
• Meaning Of Market Strategy
• Presence Of “Wifi Adda”
• Marketing Strategies To be used:
Advertisement
Promotional Offers
Contests
Platforms To Be Used For Marketing
• Advertisement on Hoardings
• Advertisement on Buses
• Advertisement on Television
• Advertisement on Radio
• Advertising On Social networks
Procedure For RegisteringWiFi Adda
• Step 1 Visiting Wifi Adda’s Website or Help Care Units
• Step 2 Providing Personal Information Including Name, Address, mobile
no., etc.,
• Step 3 Accepting Terms and Conditions
• Step 4 Selection Of Plan
Procedure For RegisteringWiFi Adda
• Step 5
Making Payment
• Step 6
Getting Unique Code
7P’S OF SERVICE MARKETING AND SWOT
ANALYSIS
Bharati sharma
M-6131
7p’s of Service
Service – WIFI ADDA
WIFI services for people during their travel.
Price
USAGE CHARGES
Unlimited usage RS. 300/-
2 GB RS. 200/-
1 GB RS. 150/-
Promotional Mix
ADVERTISEMENT
BUSES TELEVISION &
RADIOSOCIAL
NETWORK
HOARDINGS
Place
AC buses and 1st Class coaches in trains across
Mumbai
People
There are 3 parties involved –
1. Internet provider
2. IT staff
3. Customer care personnel
Process
-It includes registering customer’s name, helping them to choose plan, allotting them id and password. Promotional activities is also a part of process.
Physical evidence
-Website is well designed
offices are spacious and
well maintained.
SWOT ANALYSIS
• Strength
-No competition and need for better service
-Increasing number of smart phone users
• Weakness-Poor knowledge about technology and pros of internet
-Majority of people having internet plans of mobile service providers
• Opportunities
- Providing services in general coaches and BEST buses
- People are becoming aware about technology
• Threats
-Entry of other players
-Changing technology
Renuka motem6102
Consumer behavior
Consumer behavior consists of human behavior that go to make purchase decisions.
Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field
Five stage model of
consumer buying processProblem recognition
Information search
Evaluation of alternatives
Purchase decision
Post purchase decision
Factors influencing consumer behavior
Social factors
1.Reference groups
influence
2.Roles and status
Psychological factors
1.Beliefs andattitudes
Personal factors
1.Age
2.Occupation
3.Self concept and personality
Types of buying behavior
Variety seeking buying behavior
Reducing buying behavior
Habitual buying behavior
Complex buying behavior
Product positioning is an important element of a marketing plan.
Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action.
Positioning of Services
Steps in developing positioning strategy
1.Determine the levels of positioning2.identification of key attributes3.Locations of attributes on positioning map4.Evaluating positioning options5.Implementing positioning
Branding & Market Segmentation of Wi-Fi Adda.
Deepika. P. Siriah
M-6134
Developing a Brand Image
• Contents of Advertising
• Media Used
• Personalities Used
• Symbols
Continued…
• Price
• Product
• Distribution
• Company
Characteristics of a Brand Name
Distinctive
Suggestive
AppropriateEasy to
remember
Registrable
Market Segmentation
Differentiated Marketing Approach
Demographic
Psychographic Behavioural
Geographic
Technographic
Future plans & perspectives
Public Places
Trains & buses going
to other state
2nd class coaches of
train
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