12
Muzaffarpur : A Property fair cum Auto Expo at Muzaffarpur was organized on 16 th and 17 th March, 2013. This Expo was inaugurated by the District Magistrate, Muzaffarpur Sri Anupam Kumar, IAS. Dr Ram S Sangapure, General Manager, Retail Bank- ing graced the occa- sion with his presence. Other dignitaries from national media were also present during the inauguration. In the inaugural speech DM Muzaffarpur commended the effort and initiative of Central Bank of India in this field. The Expo was organized on the very prestigious ground of Muzaffarpur club with the help of Hindustan Media ventures private Limited. About 2000 people visited our Expo and the whole day during the Expo hour ground was full with pro- spective customers. It was the maiden Property fair cum Auto Expo organized in North Bihar by any financial institution. All builders and vehicle dealers were felicitated and certificates of participation with memento were given to them. 12TH APRIL 2013 MARKETING ADDA ... On “COFFEE WITH CENTRAL BANK” Centralite Singing Idol of the month 2 Marketing Funda 4 Check out your BQ in Brand Quiz 4 Marketing Turks 5 Boxoffice Review 6 Slogan Contest 7 Workout tips for a perfect Marketing Man 8 BOOK REVIEW 8 CENT JAANKAARI 9 Coffee with Central Bank - Interview 10 NEWS BYTES 11 Feedback 12 WHAT’s IN THIS ISSUE ?? “CENT KALYANI” SCHEME RELAUNCHED !! Mumbai: In order to continue the spirit to encour- age and support the cause of women, on the auspi- cious occasion of International Women’s day on 8 th March 2013 our Worthy Chairman and Man- aging Director Shri .M. V. Tanksale announced the formation of WOMENS ENTREPRENEUR CELL (WEC) and re launch of CENT KALYANI scheme for Women entrepreneurs with im- provements /modifications . WEC is a bridge to facilitate relationship building between as- piring /existing women entrepreneurs and our bank mainly for addressing their financial require- ments . WEC is lo- cated at Corporate Office , Mumbai and is headed by a lady executive . Nodal officers have been appointed in all Zonal Offices and Regional offices to guide and assist the branches in …. (Continued on Page-no.3) Shri Malay Mukherjee (ED, Central Bank of India) in a candid interview with Shaleen Srivastava talks about his early college days in BHU, his love for Physics as a subject, current challenges in banking sector and further overseas expansion plans for Central Bank of India ... 1) From being a GM at Indian Bank, and now ED of Central Bank of India, how do you feel this change in terms of responsibilities and added workload ? How different is this role from your previous assignment ? To view the entire Interview, type “Coffee with Central Bank” on Google/ Youtube OR click herePatron Shri BNS Ratnakar (CGM) Editor Shaleen Srivastava Content Design Sandeep Das Mandeep Dalal A fortnightly e-newsletter by Marketing Dept.., Central Bank of India Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013 MUZAFFARPUR ZONE ORGANIZES PROPERTY EXPO CUM AUTO EXPO !! MARKETING DEPT. SHIFTS TO ITS NEW ADDA AT “SORABJI BHAWAN”, FORT !! More and more people will now wish to join Marketing Dept. and I hope this place becomes a Marketing Adda, where we are able to bring a positive change in the brand perception of our Bank and increase brand value among customers” with these inspiring words, Shri M.V Tanksale (CMD, Central bank of India) inaugurated new premises of Marketing Department at “Sorabji Bhawan” (which was ear- lier called as “Ewart House”). Along with Marketing Department, the new premises will have New Initiatives Department (NID), Corporate Commu- nications, Transaction Banking, Debit Card and Resource Mobilization department. (Continued on Page no.-2) (From L-R) Shri Sandeep Dasgupta (GM, Central Bank of India), Shri M.V Tanksale (CMD, Central Bank of India), Shri Vijai Misra (GM, Central Bank of India) and Shri BNS Ratnakar (CGM, Central Bank of India) inaugurating the new office premises on the auspicious occasion of “Gudi Padwa” on 11th March 2013.

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Page 1: MARKETING ADDA

Muzaffarpur : A Property fair cum Auto Expo at Muzaffarpur was organized on 16th and 17th March, 2013. This Expo was inaugurated by the District Magistrate, Muzaffarpur Sri Anupam Kumar, IAS. Dr Ram S Sangapure, General Manager, Retail Bank-ing graced the occa-sion with his presence. Other dignitaries from national media were also present during the inauguration.

In the inaugural speech DM Muzaffarpur commended the effort and initiative of Central Bank of India in this field.

The Expo was organized on the very prestigious ground of

Muzaffarpur club with the help of Hindustan Media ventures private Limited. About 2000 people visited our Expo and the whole day during the Expo hour ground was full with pro-spective customers. It was the

maiden Property fair cum Auto Expo organized in North Bihar by any financial institution. All builders and vehicle dealers were felicitated and certificates of participation with memento were given to them.

1 2 T H A P R I L 2 0 1 3

MARKETING ADDA ... On

“COFFEE WITH

CENTRAL BANK”

Centralite Singing Idol of the month

2

Marketing Funda 4

Check out your BQ in Brand Quiz

4

Marketing Turks 5

Boxoffice Review 6

Slogan Contest 7

Workout tips for a

perfect Marketing Man

8

BOOK REVIEW 8

CENT JAANKAARI 9

Coffee with Central Bank - Interview

10

NEWS BYTES 11

Feedback 12

WHAT’s IN THIS ISSUE ??

“CENT KALYANI” SCHEME RELAUNCHED !!

Mumbai: In order to continue the spirit to encour-age and support the cause of women, on the auspi-cious occasion of International Women’s day on 8th March 2013 our Worthy Chairman and Man-aging Director Shri .M. V. Tanksale announced the formation of WOMENS ENTREPRENEUR CELL (WEC) and re –launch of CENT KALYANI scheme for Women entrepreneurs with im-provements /modifications . WEC is a bridge to facilitate relationship building between as-piring /existing women entrepreneurs and our bank mainly for addressing their financial require-ments . WEC is lo-cated at Corporate Office , Mumbai and is headed by a lady executive . Nodal officers have been appointed in all Zonal Offices and Regional offices to guide and assist the branches in ….

(Continued on Page-no.3)

Shri Malay Mukherjee (ED, Central Bank of India) in a candid interview with Shaleen Srivastava talks about his early college days in BHU, his love for Physics as a subject, current challenges in banking sector and further overseas expansion plans for Central Bank of India ...

1) From being a GM at Indian Bank, and now ED of Central Bank of India, how do you feel this change in terms of responsibilities and added workload ? How different is this role from your previous assignment ?

To view the entire Interview, type “Coffee with Central Bank ” on Google/ Youtube OR click here—

Patron Shri BNS Ratnakar (CGM)

Editor

Shaleen Srivastava

Content Design

Sandeep Das

Mandeep Dalal

A fortnightly e-newsletter by Marketing Dept..,

Central Bank of India

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

MUZAFFARPUR ZONE ORGANIZES PROPERTY

EXPO CUM AUTO EXPO !!

MARKETING DEPT. SHIFTS TO ITS NEW

ADDA AT “SORABJI BHAWAN”, FORT !!

“More and more people will now wish to join Marketing Dept. and I hope this place becomes a Marketing Adda, where we are able to bring a positive change in the brand perception of our Bank and increase brand value among customers” with these inspiring words, Shri M.V Tanksale (CMD, Central bank of India) inaugurated new premises of Marketing Department at “Sorabji Bhawan” (which was ear-lier called as “Ewart House”). Along with Marketing Department, the new premises will have New Initiatives Department (NID), Corporate Commu-nications, Transaction Banking, Debit Card and Resource Mobilization department.

(Continued on Page no.-2)

(From L-R) Shri Sandeep Dasgupta (GM, Central Bank of India), Shri M.V Tanksale (CMD, Central Bank of India), Shri Vijai Misra (GM, Central Bank of India) and Shri BNS Ratnakar (CGM, Central Bank of India) inaugurating the new office premises on the auspicious occasion

of “Gudi Padwa” on 11th March 2013.

Page 2: MARKETING ADDA

(Continued from Page-1) Marketing Dept. shifts to its New Adda ….

Page 2

“Marketing Adda” - 12th April 2013 Marketing Dept., Central Bank of India

“CENTRALITE SINGING

IDOL OF THE MONTH” ??

If you feel it’s your chance next, what are you waiting for ? Just record a song & send it along with your passport-size photograph to —

[email protected] or send your song in a CD to the following address— Marketing Dept., Central Bank of India, “Sorabji House”, Ground Floor, Behind MMO (Mumbai Main Office), Fort, Mumbai—400 023.

Last Date for entries—30th April 2013 … HURRY !!

Nagpur : With a view to have publicity of our Bank’s products (both loan and deposits) in Rural and Semi-Urban areas in coordination with M/s Blue Ocean Media, who is having exclusive rights to Na-gar Star Buses, Nagpur Zone has done brand-ing of products on 3

panels of 5 star Buses. The buses are plying throughout the day in the city and adjoining Rural areas in Nagpur District. Approximately 1.50 lac persons are viewing our Advertise-ment daily.

Due to display of our Bank’s products, the visibility of the Bank and products are getting boost resulting in growth of business besides presence of Bank is felt in Retail Lending Products.

Mr. Sanjay Bhatt

Manager—Rajbhasha, MMO, Mumbai

Other entries which were very close to winning the GiftCard were—

Mr. Samir Vyas (Manager– IT, Ahmedabad RCC)

Mr. Lalit Nagani (Manager—IT, RO, Bhopal)

Mr. Deekshant Gupta (Manager– Mktg., Delhi)

Mr. Rajin Nair (CM– IT, Bhopal)

Congratulations to our 1st winner !!

You have won a Central Bank Gift Card !!

(Left) Shri M.V Tanksale (CMD, Central Bank of India) at the entrance of the new prem-ises; (Right) Lighting of lamp by Shri M.V Tanksale (CMD, Central Bank of India)

Shri M.V Tanksale (CMD, Central Bank of India) along with the entire team of Market-ing Dept. / NID/ Corporate Communications/ Debit Card / Resource Mobilization

Our bank received 2 awards at the Master Card Innovation Awards at Kovallam on March 15, 2013. The awards were given in the following categories:

1) Best Product Co – Branded Cards

Our Big Cinemas Co-Branded Credit Card received the award for this category. 2) Best Product Government business

Our Chattisgarh Project – “Shiksha Sanghi Prepaid card” for students’ scholarship won the prize in this category.

CENTRALBANK WINS 2 AWARDS AT

“MASTER CARD INNOVATION AWARDS”

NAGPUR ZONE CONDUCTS BUS BRANDING FOR

MARKETING & PROMOTIONAL ACTIVITES

Page 3: MARKETING ADDA

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

1) The Present Assignment is The Best Opportunity to show-

case your skills & performance. If your posting is at a difficult

branch, remember you can perform & shine like a star.

2) On joining the new branch, meet each & every staff member. Find out

from staff members 8 to 10 valued clients. Try to meet all of them on the

very day or next day.

3) Arrange for staff meet. Introduce yourself, giving your de-

tailed background including family details & seek similar in-

formation from staff. This creates good feeling.

4) Speak to them your heart & what you expect from them. Tell them

your mission & create in them confidence that all of us will work to-

gether for our beloved Institution.

5) Get full Addresses & Mobile Num-

bers of all staff including yourselves

on a sheet & give copies to all.

6) Get information from staff & other quar-

ters to prepare rough Area Profile. Focus on

Educational Institutions, Trusts, Hospitals,

Govt. Departments, Religious Institutions

(Mandir ,Churches ,Mosques, Jain Derasars, Temples, Gurudwaras etc.),

Professionals, Doctors ,Contactors ,Builders , Industrialists ,Transport

Operators, Traders, Agriculturists, Main Activities carried out in the

area, Villages Attached to Branch & Command Area of your Branch.

7) Make a list of Important Personalities & Government Offi-

cials. Involve all staff members by assigning them suitable job

to collate information. Make a Directory of all the data on

your PC / Laptop. Develop a suitable format , say-

8) Go through the Targets allotted to Your Branch & make a Practical

Plan Based on data you have gathered. This has to be done skillfully

with the cooperation & involvement of all the staff. Assign different ar-

eas to different Members of your Team. Keep modifying the Area Profile

as this is an On-going exercise. Through this tool you can set your own

Branch Targets. Remember to include staff members & hand over a

sheet to one & all after deliberation . Welcome suggestions.

9) Take a call on Ex staff & find out who can help you, not only

to reach potential customers but also to enhance understand-

ing the area, important economic activities carried out in the

vicinity to make your Area Profile strong.

10) Meet the fellow Bankers and strengthen the relationship to leverage

their experiences. Share some information & get their data to under-

stand where you stand. Speed & Team Work is the essence for Success.

REMEMBER YOU MUST DIARISE THE DAILY ACTIVITES &

SPEND 5 TO 10 MINIUTS EVERY DAY TO OVERSEE WHAT

YOU HAVE DONE & WHAT NEEDS TO BE DONE.

Date Particulars Key Man Tel/Mob No.

Page 3

TEN TIPS ON JOINING A NEW BRANCH (WITH FOCUS

ON SCALE-II/ SCALE-III BRANCH MANAGERS)

By Mr. Waman Gokhle (DGM, Audit Office, MMZO)

Ever heard of “Paneer Shawarma Lazeez” or “Veg Nawabi Falooda” ??

If you feel you have that magic hand which can make delicious recipes, we give you a chance to improve our taste buds !! And guess what ?? The Best recipe will get a Central Bank GIFT CARD and your complete profile along with your mouth-watering recipe will be shared to everyone !!

Send us your exciting recipes to—

[email protected] or send it to the fol-lowing address— Marketing Dept., Central Bank of India, “Sorabji House”, Ground Floor, Behind MMO (Mumbai Main Office), Fort, Mumbai—400 023.

Last Date for entries—30th April 2013 … HURRY !!

ARE YOU THE NEXT

“COOKING CHAMPION OF

THE MONTH” ?

helping the women entrepreneurs and en-sure redressal of their grievances if any. WEC will motivate Women Entrepreneurs by implementing the following strategy . Close liaisoning with various Government

depts. specially MSME dept. and depart-ments dealing with women issues at Cen-tre , State , District and Taluka level .

Co-ordinate with

non Government women’s organisa-tions and various Women’s Asso-ciations such as Women wing of Indian Merchant Chambers , Federation of Indian Women Entrepreneurs , Chamber of Commerce etc . to bring more and more Women Entrepreneurs in to bank’s fold by ar-ranging workshop / training session in the fields of Business finance , marketing strategies , management techniques ,skill development etc .

Counselling in Preparation of project reports , Market survey & external credit rating etc.

(Continued from Page-1) : CENT KALYANI SCHEME RELAUNCHED

Page 4: MARKETING ADDA

Page 4

MARKETING FUNDA

Marketing Dept., Central Bank of India

By Shri Ajay Vyas (Zonal Manager —Lucknow)

“Marketing Adda” - 12th April 2013

Do you have the Right Market-ing Strategy for Customer Ac-quisition?

Marketing team structures in PSU Banks are too often leftovers from the days of old banking era. Sure they’ve evolved, but the core struc-ture is often the same. Banks have taken fresh guards by adding ‘Marketing Vertical’ into existing structure. Furthermore team struc-ture that has evolved has come from changes influenced largely by few enthusiastic executives considering individual staff strengths/weaknesses leaving aside right mar-keting strategy. Though marketing teams are advancing effectively with this approach, however, the diffi-culties faced are:

Acquisition tactics are evolving quicker than legacy staff.

Buyers expect value-based prod-ucts, not price based.

Varying modes of communica-tion/promotion outnumber usual mode.

Traditional sales team & process is a lynch pin in success.

Hiring marketing experts will cer-tainly fall short to address above looming issues. The only thing we need to relook the marketing strat-egy and need to focus on broaden-ing of horizon on customer acquisi-tion. Efforts are required at all level. I would like to deliberate this issue on three “SHIPS” – Leadership, Ownership and Partnership.

Leadership: Leadership, by contrast, is about coping with change. I am of strong opinion that it has become so important in recent years because the business world has become more competitive and more volatile. The main role of marketing head is to “Creating vision and strategy”, “Communicating and setting direction”, “Motivating action and Aligning people”. Leadership creates the systems that managers manage and changes them in fundamental ways to take advantage of opportunities and to avoid hazards. Ownership: Management is about coping with complexity. Without good management, large enterprises tend to become chaotic in ways that threaten their very existence. The staff needs to be totally aligned with marketing needs. Identify Gaps and develop a plan to fill. This may be done on an individual level through a “Personal Development Plan” and “Mentoring”. Have an ideal training and resources program. This requires significant training, new hiring, and/or a marketing consulting firm. As an example, we engaged M/s Forth Quadrant for specialized training. Partnership: Smart marketers today are turning to a number of different marketing tools to grow and drive brand & business forward. Within the busy world of brand marketing, utilizing the strength of marketing alliance or marketing partnership to get the product into new channels and venues is an essential marketing element to generate incremental sales. The power of “Partnership Brand Marketing” brings two different compa-nies and brand together with their own brand equity and their distribution channels strength. Whether it is promotion of films, fast food, automobile or apparels, corporate are looking to create strategic alliance for incre-mental marketing exposure and ultimately acquiring new customers. This also establish platform for joint sales and distribution opportunities, more compelling POS displays and overall stronger value prepositions for cus-tomers. To reap its benefits and success it should be given top priority in Marketing Mix. Thus “Partnership Brand Marketing” can actually affect and contribute to all elements of marketing mix including product, price, promotion and place/distribution. As an example, we have recently launched co-branded credit card with “Big Cinema” a Reliance brand.

Organizations need to have out of box “Marketing Strategies Mix” to ac-quire new customers. There is no copy Book style to cope with such tar-gets. Analyze and act on the results to turn weaknesses into strengths. This is not easy, posing compelling challenges to marketing heads.

Can you identify these logos ? Check out your Brand Quotient ...

BRAND QUIZ

Send your answers to [email protected] and names of 1st three correct entries will be published in

our next issue. HURRY !! “Early Birds will catch all the worms” …. Till then, Happy Quizzing !!

5 1 2 3 4

Page 5: MARKETING ADDA

Page 5

MARKETING TURKS ….

“Marketing Adda” - 12th April 2013 Marketing Dept., Central Bank of India

Ms. Simrat Bhangoo

Ms. Simrat Bhangoo, Manager, Chandigarh Zone did her PGDM

in International Business from BIMTECH, Greater Noida. She

started work on “Cent Vehicle” by popularizing the same in the

dealerships around Chandigarh and in the Regions under

Chandigarh Zone. The incentive for Car dealerships was pro-

posed to the Central Office after meeting with the car dealers and

obtaining due proof of the same being given by other peer banks.

She submitted the tender of Haryana State Government for 1)

Pension Disbursement 2) Government receipts through Cyber

Treasury and 3) Treasury payments and receipts as a result of

which our Bank has been empanelled for payment of Pension to

the Pensioners through e-Pension System. She has also been a

part of the 101st Anniversary Celebrations of our Bank in Chandi-

garh Zone.

EMPLOYEE EMPOWERMENT ...

Marketing department is regularly conducting training pro-grams in different zones to impart training to the identified mar-keting staff for development of marketing skills. For the training programme we engaged M/s Fourth Quadrant Training Pvt. Ltd, a professional training firm.

So far, we have already conducted training in 7 places. The pro-posed training schedule for other places is given as follows :-

MATCH THE COLUMN !!!

Sr. No.

Place

Date of Training

1. Lucknow 25th & 26th April 2013

2. Bhopal 29th & 30th April 2013

3. Agra 3rd & 4th May 2013

4. Patna 13th & 14th May 2013

5. Muzzafarpur 15th & 16h May 2013

6. Guwahati 23rd & 24th May 2013

7. Hyderabad 3rd and 4th June 2013

Two days’ Workshop on Marketing conducted at Nagpur Zone on

4th and 5th February 2013.

Match the following Central Bank Products with their

respective target audience—

1. Cent Kalyani

2. Cent Bal Bhavishya

3. Cent School

4. Cent Vidyarthi

5. Cent Ratna

6. Cent Param

7. Cent Swabhiman

8. Cent Sahyog

A. For Permanent Employees of

any Maharatna/Navratna/

Major PSUs

B. For Woman Entrepreneurs.

C. For minors upto the age of 12

years

D. For MSE Sector

E. For Higher Studies

F. For Senior Citizens

G. For Defence Persons

H. For students studying in 8th

to 10th standard of school

education

ANSWERS :

1-B; 2-C; 3-H; 4-E; 5-B; 6-H; 7-G; 8-E Central Bank of India extended financial support to SFURTI Mahila Mandal engaged in empowerment of women and also for developing mentally challenged women to display their creative talents and thus mak-ing them self reliant.

This Mahila Mandal provides both forward and back-ward linkages to its members. Mrs. Vaishali Bankar , Mayor , Pune was Chief Guest and Mrs. Nandini Tank-sale, Chairperson, Cent Sanskriti, Central Bank Of In-dia was Guest Of Honor of the function. Speaking on the occasion Mrs Vaishali Bankar said that SFURTI is doing excellent work for empowerment of women and making good number of ladies self reliant. This organi-zation is also extending financial help to children to attain their education.

CENTRALBANK EXTENDS SUPPORT TO

“SFURTI” MAHILDA MANDAL FOR WOMEN

EMPOWERMENT

Mrs Nandini Tanksale, Chairperson, Cent Sanskriti, Central Bank Of India and Mrs Uma Shekhawat, Chairperson, Cent Sanskriti, Pune handing over cheque to Mrs vaishali Bankar, Mayor , Pune. Seen alongwith them are Mrs Usha Ramni, Vice President , Cent Sanskriti

Page 6: MARKETING ADDA

Page 6

Nagpur Zone conducted Housing Expo Cent Swapna on 8th & 9th Dec 2012. The Expo was Inaugurated by Mr Parveen Darade ,I.A.S, Chairman Nagpur improvement trust & Dr Ram .S. Sangapure, General Manager, Retail Banking. The Expo was held in association with The Times of India Group. The Main aim of the expo besides generating business, was to create the awareness amongst people of Nagpur that Central Bank of India is a major player in housing loans and also to enhance the visibility of the bank. This was the first property show by any Public Sector Bank in Nagpur city. The Features of the expo were:-

1. On the spot in principle approval of housing loans.

2. Active participation of all the local Branch Manag-ers & staff.

3. Participation of 20 builders in the Expo.

4. Beautiful Rangoli of Monogram of Central Bank of India.

5. Huge pandal exclusively for Central Bank of India where banners of 25*10 mt and two banners 15*10 mt covering major schemes of Central Bank of India were displayed .

NAGPUR ZONE ORGANIZED “CENT SWAPNA” EXPO

6. Banners at all the local branches and ATM’s. 7. Distribution of 10000 pamphlets to local public. 8. 2000 invitations were sent to the customers.

9. Felicitation and memento to all participating Builders. All the Bank’s schemes were displayed on LED at the venue.

All the local bankers were mesmerised by the response and were curious to know what Central Bank of India is doing. Local heads of most of PSU banks visited the Expo. The Expo resulted in a huge moral boosting exercise as all the Branch Managers and the partici-pating staff are rejuvenated and now feels “Yes we can do it”.

BOXOFFICE REVIEW !!

Are you a Weekend Movie Buff ???

Should we go and watch “Chashme Baddoor” or is it just another movie that we should avoid spending our money on ? SEND US YOUR REVIEWS ON LATEST RELEASES

ON BOLLYWOOD/ HOLLYWOOD MOVIES AND

WE WILL PUBLISH THEM HERE !! Our email ID—

[email protected]

And yes, for all you movie lovers, here is a GOOD

NEWS !! Central Bank of India in association with

Reliance Big cinemas has launched a CO-

BRANDED CREDIT CARD GIVING YOU FREE

MOVIE TICKETS !! Get Your Credit Card

NOW !! Click here to see product details —

To register and get the Credit Card, contact our

Product Expert—Ativ Vasudev on +91– 9769385320

“Marketing Adda” - 12th April 2013 Marketing Dept., Central Bank of India

MOVIE RELEASES ...

LAST WEEK ...

THIS WEEK ...

Page 7: MARKETING ADDA

Page 7

WRITE A SLOGAN AND WIN 2 IPL TICKETS TO WATCH YOUR

FAVOURITE TEAM LIVE ON STADIUM !!

International Shopping & NextGen Debit Cards introduced !!

International Shopping Cum Debit

Card

Target Audience -

MasterCard/Visa: Urban, Semi Urban

Maestro: Rural Customers

All Saving Account Holders

Features -

International Debit Card is a host of benefits that will enhance your lifestyle and provides convenience in your bank-ing transactions. •Worldwide Reach: This International Debit Shopping Card is accepted at over 1.9 million ATMs and millions of merchant establishments in India and abroad. •High withdrawal limit & transaction limit: You can enjoy shopping transaction limit of Rs. 100000 per day and ATM cash withdrawal limit of Rs 40000 per day. To know details on the features of above product, click here —

THE “IPL FEVER” is here !!

With Brett Lee knocking the stumps off in the very 1st delivery of IPL-2013, the entertainment has just begun …

And guess what, we are giving 2 free IPL tickets to the best entry in our slogan writing competition.

Complete the following slogan in maximum 25 words—

“Marketing ADDA is a special e-magazine because ……………………………………………..”

S e n d u s y o u r s l o g a n s t o —[email protected] or send it to the fol-lowing address— Marketing Dept., Central Bank of India, “Sorabji House”, Ground Floor, Behind MMO (Mumbai Main Office), Fort, Mumbai—400 023. Last Date for entries—30th April 2013 … HURRY !! Name of 1 Lucky winner will be pub-lished in our issue on 10th May-2013.

SIRF DEKHNE KA NAHI !!

NexGen Debit Card

(MasterCard)

Target Audience -

Minors aged between 10-18

This card can also be issued as an add-on card to minors

School & Colleges

Students studying away from home

Features - neXGen International Debit Card is a host of benefits that will enhance minors lifestyle and provides con-venience in their banking transac-tions.

•Withdrawal limit & transaction

limit:

Minors can enjoy shopping transac-tion limit of Rs.5000 per day and ATM cash withdrawal limit of Rs 5000 per day., paying bills or en-joying movie with your family.

To know details on the features of above product, click here—

MOU SIGNED WITH GODREJ

PROPERTIES LTD.

Central Bank of India has entered into a tie up arrangement with Godrej Properties Limited for providing hassle free home loans at special rates in Mumbai. The tie up has been done with an objective to increase the Home Loan portfolio and to give a boost to the affordable housing sector.

With a network of 4000 plus Branches across India, Central Bank of India has been proactively providing finance for purchasing of dream home to its valued customers. All the Chief General Managers, General Man-agers (Functional Department Heads), Field General Manager and other senior execu-tives were also present on the occasion.

Seen in the photo exchanging MoU Dr. Ram S San-gapure, General Manager, Retail Banking, Central Bank of India (Right), Mr. Girish Shah, Vice President, Mar-keting & Sales, Godrej Properties Limited (Left) in the august presence of Shri Mohan V Tanksale, Chairman & Managing Director, Central Bank of India and Shri R K Goyal, Executive Director, Central Bank of India.

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

Page 8: MARKETING ADDA

To be a Perfect marketing man, you not only require

a flare for marketing & excellent presentation skills

but also need to be physically strong. Here are some

exercises that will help you have a strong chest !!

W#1: Machine Fly

Pull the handles together, engaging your chest mus-

cles so they do the majority of the work, not your

arms or shoulders.

Pause with your hands one inch apart, then release

the weight slowly until your elbows are even with

your shoulders. Repeat. Keep your elbows slightly

bent and on the same plane as your shoulders.

(To be continued …)

WORKOUT TIPS FOR A PERFECT

MARKETING MAN !!

Page 8

Part-2: How to get a strong Chest and increase

strength for lifting heavy weights in a workout

session ?

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

Figure –: Machine Fly

Marketing Camp at GK Quiz Event of Saraswati

Group of Colleges by Barohia Branch, Uttar Pradesh

On 3rd March-2013, Saraswati Devi Mahavidyalaya, Nichlaul organ-

ized a Mega GK Quiz Event, in which 10,100 students of various col-

leges from Class IX to XII participated. Around 1500 guardians, prin-

cipals/teachers of various colleges of locality were also present there.

Mr. Pawan Dubey, Managing Director, Saraswati Group of colleges,

Gorakhpur, gave permission to put a stall in the event.

This op-

portunity

was util-

ized for

marketing

v a r i o u s

schemes of

C e n t r a l

Bank of India in public from stage itself. The camp was headed by

Gaurav Kumar Jain (Branch Manager, Barohia Branch) with the help

of Mr. Parth Joshi, CTO of the Branch, Mr. Munnu Prasad, Head-

Cashier and Mr. Virendra Kumar (CTO, Mithaura Branch).

“Sabby the Cool girl” - A Film on Banking

for Kids introduced

Central bank of India being the pioneer in the con-

cept of Savings Account feel

pride in bringing an animation

film which would educate and

highlight the basic facilities of a

savings account, making this the

best present to your children.

The central idea of the entire

activation is to showcase the

importance of using a

Bank and how a bank

helps the kids in saving

and safeguarding their

money which when col-

lected can be used for

things they aspire to

have.

The book is a simple step-by-step tool guide that gives its

readers a basic understanding of making a Branding Strat-

egy. It give guidelines that helps the marketer link the Or-

ganization's activities with its Brand Image.

It helps the Organization to understand its vision and mis-

sion better and to portray itself to its audience through

proper planning and systematic conceptualization of

ideas. The book makes the reader ask tough questions

such as what one would write on their Company's tomb

stone etc. Such exercises bring

insight into what the Organiza-

tion is doing and how it should

portray itself if personified as a

person.

The processes mentioned in the

book are as simple as listing

Brand building activities via

group discussion with various

stakeholders in the Organiza-

tion.

The end of each chapter con-

tains a sample form that is ready to use and to make your

own Brand Road Map. The book is an easy read and highly

recommended for anyone interested in marketing.

BOOK REVIEW

“United We Brand” - By Mike Moser

Are you an avid Reader ?? Well, its time now to let us know what the world is reading. Just write the “Book Review” of the book you loved reading & send it along with your passport-size photo-graph to — [email protected] . Your name, photo, along with the review will be published here. Keep Reading !!

Page 9: MARKETING ADDA

Page 9

CENT JAANKAARI— In-house Marketing Revolution Model !!

STAFF INCENTIVE SCHEME FOR DEBIT CARDS INTRODUCED !!

The Debit Card Base of the Bank as on 31.03.2013 is about 42.00 lacs activated cards. The target for financial year 2013-14 has been fixed at ONE CRORE Cards.

To promote debit card culture and motivate field function-aries to market all debit card products, our bank has de-cided to roll out an Incentive Scheme for Staff members for the months of April & May 2013.

The salient features of the Staff Incentive Scheme are as under:

1. All Regional Offices are classified into three broad categories i.e., I, II & III depending on their area of opera-tion.

2. Under each category, we propose to award incentive to top three Regional Offices who issue largest no of debit cards in the scheme period (01/04/2013 to 31/05/2013).

3. In all, there will be 9 (nine) Regional Offices country-

wide who will be awarded cash incentive of Rs. 25000/- each. This incentive of Rs. 25000/- will be distributed by Regional Offices as under:

25% of the amount of incentive will be appropriated by Regional Office amongst its marketing staff and Regional Manager. The share of Regional Manager shall be restricted to 25% of the incentive amount.

75% of the amount of incen-tive will be distributed by Regional Office to three per-forming branches (25% each) in their region. The staff associated with issu-ance of debit card along with the Branch Manager shall be eligible for incentive and the same may be shared amongst them suitably.

4. Cash incentive for top 3 zones is also proposed who issue largest no of debit cards in the scheme period (01/04/2013 to 31/05/2013). The amount of cash incentive will be as under:

First ranked zone : Rs. 35,000/-

Second ranked Zone : Rs. 25,000/-

Third ranked Zone : Rs. 15,000/-

The amount of incentive shall be distributed amongst mar-keting staff and Zonal Manager. The share of Zonal Manager shall be restricted to 25%.

The period of the Incentive Scheme shall be from

01/04/2013 to 31/05/2013.

Its time now to bring a Revolution in Marketing !!

Introducing— “CENT-JAANKAARI” - an in-house marketing model which aims towards self-empowerment of all Centralites … It will change the way we operate business and help in CROSS –SELLING of products which is the need of the hour ….

It’s time now to become a “JAANKAAR Banker” …

Every fortnight in “Marketing ADDA”, we will bring a list of 3 PRODUCT DOMAIN EXPERTS who will be help-ing All Centralites in clearing their doubts/queries related to any central Bank product, thereby, empowering them to deliver better to external customers ….

PRODUCT 1 : RELIANCE BIG CINEMAS CREDIT CARD YEH HAIN “ANJAAN BANKER”

AUR YEH HAIN

“JAANKAAR BANKER”

COMING SOON …….

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

Page 10: MARKETING ADDA

Page 10

(Excerpts from the Interview)

Well, as far as workload is concerned, its always nice to

have more work as you become more and more efficient,

but the kind of work what General Manager does and the

kind of work what Executive Director does, there is a lot

of difference. GM is basically ….

How were your early college days in BHU ? You did Post graduation in Physics. Tell us something about your love for Physics as a sub-ject ? Well, Physics I started enjoying when I was in the school days itself and college days, I was good in academics, always being 1st in school so I enjoyed Mathematics and Physics. Those days there were not many streams where ...

What do you think are the current challenges

in Indian banking sector?

Well, per se, I will say the biggest challenge is, always it has been and it remains, is the NPA management in the Bank and next I will say, the Human Resources Manage-ment. And even …..

Central Bank of India recently opened its first

Representative Office in Nairobi, Kenya. What are your plans ahead for further overseas ex-pansion of the bank ? Well, we don't have licenses still to open a full-fledged branch ... we are trying, we have requested RBI to give 1 or 2 immediately, As of now, we have decided to open a representative office as per Reserve Bank license in Hong Kong, may be Qatar is on the list, and we may join PNB for a JV in Mozambique, these are immediate plans but hopefully we will have a full fledged branch in Dubai or Hong Kong or somewhere as Reserve Bank decides ...

For credit growth in these times, which sectors

do you see as potential sectors for large corpo-rate lending ?

Well, per se, this is not the right time for CAPEX hap-pening … whatever there is ….

Given the country’s poor technology infra- structure, how do you think IT will expand Cen- tral Bank's services to rural India, ? Well, that’s a very good question because you know, the financial inclusion plan to reach out to the population of 2000 and above is already in the force, so that is hap-pening with Biometric ATMs, Smartcards and Central Bank is quite aggressive on that. Apart from that, our all branches, wherever networks are not available, leased line or where bandwidths are not available, there we are trying to reach through these. So this a mixture of

COFFEE WITH CENTRAL BANK (from Page-1)

everything happening and connectivity is not so bad as people project it as I have visited areas like ……

As you are currently driving the HRD dept.

of the bank, what are the challenges you see in succession planning and talent retention ?

It’s quite an interest-ing question again ...

In Central bank of In-dia, obviously the challenge is much more because for quite sometime there were no recruitments for the officers and since last 2-3 years, we have started recruiting large no. of people.

So, we are in the process of doing that …

RAPID FIRE ROUND

1 On the lines of IPL coming up, if we have BPL i.e Banking Premier League, what name would you like to keep for a team from Central Bank of India ?

Central Bank Chargers Central Bank Fireworks Central Bank Bullfighters

2 Your Favourite Khan – Shahrukh, Aamir or Salman ?

3 If you are on the sets of KBC with only 1 lifeline of

"Phone a Friend" left, who will you like to call ?

4 Who do you think should be given the award of “Economist of the Century” among the following ?

Amartya Sen Bimal Jalan Jagdish Bhagwati

5 Being a Mukherjee, who do you think is more famous Pranab Mukherjee or Rani Mukherjee ?

6 If you had to list down 3 things, what will be your set of priorities for taking the bank forward?

“Marketing Adda” - 12th April 2013 Marketing Dept., Central Bank of India

Central Bank Warriors Central Bank Tigers OR Any other name ?

Montek Singh Ahluwalia OR Manmohan Singh

Page 11: MARKETING ADDA

Page 11

Finally, what message would you like to give to

the youth?

As I told you, if you want to work hard and you want to

take the challenge, public sector bank is the ideal place to

come. The salary and remuneration as you grow up, is

very fine and it’s a secure job and at the cost of the bank,

you get chance to see the entire country.

You work with different people, you learn different lan-

guages, your children get good education, you have name

in the society, so its an ideal place to join. I will appeal,

definitely, to come to public sector banks but more so, to

Central Bank of India.

To view the entire Interview, type “Coffee with Central Bank” on Google/ Youtube OR click here —

DID YOU LIKE OUR SHOW

“COFFEE WITH CENTRAL

BANK” ??

If you liked our initiative, please send us your feedback to [email protected]

Now you can view the entire interview by typing “Coffee with Central Bank” on Youtube & give your valuable comments under “Comments” Section.

Our Next Guests on the Show —

Shri R.K GOYAL (Executive Director, Central

Bank of India)

Shri BNS Ratnakar (Chief General Manager,

Central Bank of India)

STAY TUNED !!

Marketing Dept., Central Bank of India

There was a father who left 17 camels as an asset for his three

sons. When the father passed away, his sons opened up the

will. The Will of the father stated that the eldest son should

get half of 17 camels while the middle son should be given

1/3rd (one-third). The youngest son should be given 1/9th

(one-ninth) of the 17 camels.

As it is not possible to

divide 17 into half or 17

by 3 or 17 by 9, three

sons started to fight with

each other. So, the three

sons decided to go to a

wise man. The wise man

listened patiently about

the Will.

The wise man, after giving this thought, brought one camel of

his own and added the same to 17. That increased the total to

18 camels. Now, he started reading the deceased father’s will.

Half of 18 = 9. So he gave the eldest son 9 camels.

1/3rd of 18 = 6. So he gave the middle son 6 camels

1/9th of 18 = 2. So he gave the youngest son 2 camels.

Now add this up: 9 plus 6 plus 2 is 17 and this leaves one

camel, which the wise man took away.

The attitude of negotiation and problem solving is to find the

18th camel i.e. the common ground. Once a person is able to

find the 18th ground the issue is resolved. It is difficult at

times. However, to reach a solution, the first step is to believe

that there is a solution. If we think that there is no solution,

we won’t be able to reach anywhere ...

NEWS BYTES FROM NID Dept., Central Office 18th CAMEL …

LIFE INSURANCE BUSINESS

All 16 Zones of our Bank have achieved BIMA BANK

STATUS during FY 2012-13.

All 77 Regions of the Bank have achieved BIMA REGION

Status.

Shri Anand Mohan (DGM, CFB Delhi) stood first amongst

all branches of our bank in Life Insurance Premium col-

lection. (Rs. 441 lacs)

Chennai Zone, Lucknow Zone and 19 regions have

achieved Annual Target of 2012-13.

Jabalpur Region under leadership of Shri M.K Bajaj (Sr.

Regional Manager) stood first amongst all the Regions in

achievement of Premium target in terms of %.

Delhi South region under leadership of Mrs. Sangeeta

Trehan (Sr. Regional Manager) stood first amongst all the

Regions in achievement of premium target volume-wise

(Rs. 12 crore).

NON-LIFE INSURANCE BUSINESS

Muzaffarpur Zone under leadership of Shri S.K Rai (Zonal

Manager) has covered 76700 CKCC customers under

Chola Arogya Bima scheme of Chola MS General Insur-

ance Co. and stood First among all Zones.

Purnea Region under leadership of Shri Anjani Kumar

(Regional Manager) have canvassed 28000 Chola Arogya

Bima Policies and stood First amongst all the Regions.

“Marketing Adda” - 12th April 2013

Page 12: MARKETING ADDA

YOUR FEEDBACK … Help us to grow with your valuable suggestions

FEEDBACK VIA E-MAILS

“Congrats for the New Ven-

ture !! The first session of

“Coffee with Central Bank”

with our CMD was too good !! It

really narrowed the gap between a

CMD and an employee. I felt as if he

is one amongst us … All the Best to

your team !!”

Leena Sundaresan

Assistant Manager—Anchalummood,

Kollam, Kerala

[email protected]

“Thanks for the most powerful

magazine—Marketing ADDA. The

issue was very informative and states

our most demanding marketing

points for the market. Fantastic ef-

fort !!”

Regional Computer Center,

Surat, Gujarat

[email protected]

“Gr8 initiative!! The e-magazine is

simply superb!! Loved the column –

“Marketing Funda”; also the col-

umns like “Marketing Choupal”,

“Marketing Turks”, “Brand Quiz”

etc. are very new and refreshing ...

and yes, “Coffee with Central Bank”

interview was simply outstanding

and very inspirational ... keep up the

good work .. “

Abhishek Rathi

Manager— CFSL,

Mumbai, Maharashtra

[email protected]

Page 12

Received MORE THAN 1000 Views on Youtube

Did you like our Newsletter ?? Or, you felt something is missing ??

WE WOULD LOVE TO HAVE YOU IN OUR NEXT ISSUE ….

Kindly send us your valuable feedback to [email protected] or you can contact the Editor (Shaleen

Srivastava) on +91-9833594001. If you have any creative & informative articles to share , do send us & we

will publish them here.

Marketing Dept., Central Bank of India “Marketing Adda” - 12th April 2013

Check out our QR Code Marketing Dept., Central Bank of India, “Sorabji House”, Ground Floor, Behind MMO (Mumbai Main Office), Fort, Mumbai—400 023.

FEEDBACK on “YOUTUBE”

Excellent interview. Looking forward for more such activities from Centralites. Shri Tanksale Sir, nice to here ur motivating interview. Shaleen ... very good. - KESARI KUKYAN

A very motivating interview. We are very proud to have you as our CMD sir! Mr. Shaleen has done a wonderful job. Hearty congratula-

tions. We look forward to many more such interviews. Excellent attempt of Marketing Department.— MALA NARAYANAN

Good work marketing team, Keep it up ! - NILESH MISHRA

Loved the interview !! hats off to this initiative ... concept, anchor-ing and questions were excellent, will look forward to more such

inspirational interviews ahead ... SANJAY RATHOD

Very interesting & inspiring !!! - CHANDER SINGH

Fantastic words— “Team work & boost in retail share” .. Bank will recapture the pinnacle of glory— RAMAKRISHNAN KRISHNAN

Hats off to Ajay Vyas Sir.... and Shaleen Srivastava Sir.... I Think its beginning for such kind of idea, and we must see more such thing in future ... AMRENDRA YADAV