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Introducing Livescribe
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Livescribe Leadership TeamLeapFrog, Palm, Apple, HP, Lexar, Pure Digital, Motorola, Documentum, Borland
Byron ConnellCMO
20 yrs Marketing & Product Mgt with Apple, HP, Palm &
Tapwave (own startup)
Sasha PesicEVP Corp Dev
Chief Legal Officer Wilson Sonsini
Latham & WatkinsLeapFrog, CNET, Lexar
Jim MarggraffCEO, Founder, & Chairman
Engineering Co-Founder StrataCom,Founder & President Explore Technologies,
Executive Vice President LeapFrogCEO Anoto US
Helen Thomas VP International
GM Leapfrog China and APAC, VP of
Pivotal Resources
Gopalakrishnan KaryVP Supply Chain & Logistics
22 yrs at MotorolaManufacturing, Operations,
Quality Programs
Jim AllisonEVP Engineering
U3, Palm, Autodesk, Pensoft
Alan HenricksActing CFOPure Digital,
Documentum, Informix, Borland, Maxim, Atari
David WenningVP Sales North AmericaParrot, TomTom, Palm,
Tapwave, Apple
Holly DeLeonVP Sales K-12
LeapFrog,Retention Education, Teaching
Innovations, American Airlines, NY Life Insurance
Livescribe’s 2010 Business Highlights
• Over 850,000 smartpens sold
• Available in 51 countries
• Launched our next generation smartpen – Echo – in 2010
• Broadened customer reach with $99 2GB Pulse smartpen
• Over 70 applications now available in Beta Application Store including Paper Tablet and Pencast Player (iPad, iPhone)
• Over 600,000 pencasts have been produced
• Completed C Round of Funding
• Completed first acquisition of third party developer
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Livescribe’s Paper-based Computing Platform
Smartpen
Applications and SDK
Livescribe Desktop
Pencasts and Community
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Echo Smartpen Features
Smartpen Lineup
Echo 2GB Starter PackAvail: April, 2011SRP: Rs.6,999
Echo 4GBAvail: NowSRP: Rs. 9200
Echo 8GBAvail: NowSRP: Rs.12,500
Echo 8GB Pro PackAvail: NowSRP: Rs.15,950
Premium400 HoursStarter notebookExtra cap & ink
Premium800 HoursStarter notebookExtra cap & inkTranscription SWSmartpen Portfolio 3-D Recording Headset
200 Hours
Basic Premium800 HoursStarter notebookExtra cap & ink
*Price does not include any taxes
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Major Software Enhancements for July 2010
Smartpen• Paper Replay Password• Launch Line• Custom Pen Name• Localized EFIGS CK
Applications• Retail app cards• Many new apps• Beta Desktop SDK
Livescribe Desktop• Custom notebooks (1)
• Import/export pencasts• Localized EFIGS CK (2)
Sharing• Import/export pencasts• iPhone, iPad pencast app
(1) Mac support for custom notebooks in September update.(2) Mac LD localized for EFIGS, and Windows LD localized for EFIGSCK
Set Your Notes Free… Notes are not just useful, they are actionable
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New Livescribe Desktop FeaturesOrganize Your Notes With Custom Notebooks
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My Livescribe on the Apple iPad, iPhone, iTouch
Do More With the Information You Capture
• View and download your pencasts from your Livescribe Online account
• Play pencasts on an iPhone, iPad, or iTouch
• Share pencasts with others
• Native, high-resolution iPad support
70 More New Ways to Use a Smartpen
Pencast PDFThe Power of Ink and Audio Now Available
in a Ubiquitous Format
• Integrated ink and audio playback in a PDF– Full screen, zoom, rotate, bookmarks, print– Save audio as MP3 file
• Create directly from paper with a few taps and save and send to your destination of choice
• Save, organize and share in a convenient portable format
• Accessible to anyone with Adobe Acrobat Reader 9.3 or above
• Well suited for secure sharing behind the firewall in a enterprise environment
Pencast PDF
Livescribe Strategic Direction
• Seamless flow of notes and speech to any application– Livescribe Connect
• Seamless access to notes and speech from any device– Livescribe Connect for iPad
• Enable intelligent note-taking– Paper replay ++– Complete solution for notetaking workflow
• Provide ongoing, high-value services– Long-term archive– Ink & audio search– Notetaking eco-system services
Livescribe brings writing and speech to your connected world via the cloud…
Has a smartpen Changed Your Life?Has your Livescribe smartpen changed your life in any way?
YES NO
* Livescribe Buyer Survey.
If yes, how has your Livescribe smartpen changed your life?
Professionals• “It’s much easier to retrieve and share important info”• “Helps me to be more organized”• “I call it the disambiguator as I use it to reinforce my team’s memory”• “It has made my job transcribing interview notes much easier” “It’s a life changer for people like me with ADHD”.
Students•“My smartpen has made me a better student”• “It’s improved my comprehension in Anatomy”• “Studying for tests is easier than ever”• “It’s changed the way I learn”• “Helps me to memorize”• “I’m more confident in my notes and have more bandwidth to listen & participate in class.”
Livescribe Retail Display
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Awards and Recognition
“Taking notes during class - even with the most rapid-fire professor - just got a whole lot easier”
“Livescribe Pulse pen is the most talked about product. It writes, it records, it translates!”
Awards Press
• Almost 1 billion media impressions• Over 20 awards since 2008
“Even the simple act of writing just got a lot more high-tech”
“How will it change the world? For journalists like me it already has”
“This is amazing. Think of it as DVR for audio”
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0%
10%
20%
30%
40%
50%
60%
70%64%
62%
49%
43% 43%38%
35% 35% 34%
17%
% of U.S. Adults Interested in Buying Echo by Occupation
Adults Interested in Buying PulseGiven 28 Word Written Description of Pulse
Description of Echo: …Digital or electronic pens that record audio and handwriting, and link the audio to what you write. They also connect to your computer to upload notes and recordings”