Internet MegatrendsApril 2013
Bradley Howard @bradbox
http://blog.bradbox.com
@bradbox bradbox.com
1. Micropayments
High quality content and services can’t be free for much longer
It costs too much money to send
someone a very small amount of money
When we can solve the small payments
problem, piracy will significantly reduce
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2. Real money
The marketing super bubble will burst
Look at Asia for real money
But we still need advertising for the discovering new
products
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3. Knowing customers
Big Data could be the digital equivalent of the friendly
shopkeeper who has a good idea of what you want, as
soon as you enter the shop
But probably isn’t.
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4. Browsers are too basic
The future of browsing will be a 3D immersive ‘World’
experience
It will solve the discovery issues of current
ecommerce web sites
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5. Trust
A Single Sign On across the web, from a truly
trusted brand
Sellers need to know who customers are, just as much as we need to identify real retailers
Web sites that build a reputation score will need to transfer their
data
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Thank you!
If you liked this, please take a look at blog.bradbox.com and if you have any feedback, please contact me at @bradbox
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Photo credits
Thank you to the following:
• Micropayments: LabyrinthX on Flickr, http://www.flickr.com/photos/labyrinthx/1955692114/
• Real money: MADvertising on Turqoise, http://www.turquoisebranding.com/2011/blogs/06/01/mad-magazine-billboard-advert/
• Knowing customers: BBC on YouTube, http://www.youtube.com/watch?v=kAG39jKi0lI
• Browsers are too basic: Joe Katrencik on Flickr, http://www.flickr.com/photos/45501032@N00/3726589535/
• Trust: Brenda Clarke on Flickr, http://www.flickr.com/photos/brenda-starr/3509344100/