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Social Influencer Presentation. MavenSocial
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MEGATRENDS
InfluencersMEGA
TRENDS
Global Org
Maven US: Atlanta, LAMavenHQ : Toronto, CanadaMaven Europe: France, AmsterdamMaven Asia Pacific: SingaporeMaven South America: SoonMaven NY: Soon
POPULATION: 7B
In Developing countries 50% of the population is under 25
World’s largest distribution channel
INTERNET: 2B
SOCIAL MEDIA: 1B CONNECTED
TRANSLATING TO OVER 700M POTENTIAL CONNECTIONS.
AGES UNDER 25 WORK IN SOCIAL MEDIA AGES OVER 25 COMMUNICATE IN SOCIAL MEDIA.
LARGEST COMMUNITY OF TRACKABLE DIGITAL RELATIONSHIP IN HISTORY.
COCA-COLA HAS 37M LIKES,
Digital
Relationships
0:00 2:00 3:00 4:00
9
53 55
95
22 20
45
55
ANALYTICS & DATA = SUCCESS
BLOGGER CONVERSION RATE
EMAIL CONVERSION RATE
THE #1 DETERMINANT OF SUCCESS OVER THE PAST 10 YEARS WAS HOW COMPANIES USED DATA TO PREDICT OUTCOMES
IN A SAMPLING OF TOP VENTURE CAP’S:
MARKETING CHANNEL METRICS
TRADITIONAL VS DIGITAL WEALTH TRANSFER
2008
+/- $15 TRILLION DOWNTURN1 TO 1 INTERACTIONS
FACEBOOK: 950M USERS1 TO 200+ INTERACTIONS
= 16T CONNECTIONS
$50B FACEBOOK, $10B LINKED-IN
1 TO MANY
BUILDING A SOCIAL ECOSYSTEM1. MavenSocial is empowering the “Social
Ecosystem” with tools designed to identify the 20% of influencers that impact 80% of opinion.
2. Understanding “Earned/Owned/Paid” and how they impact the brand.
3. Measuring Brand Engagement are the keys to the “Social Ecosystem”.
2. A SocialCRM facilitates by capturing digital conversations & engagement into one Social CRM ecosystem powering valuable product brands.
Purchase Modelling
Consumer Segmentation
Strategy for Engagement
Personalized Messaging
Social Context
eMailPersonal Landing PagesSocial EngagementDynamic OffersBehavioural TargetingLoyalty Marketing{
Internal/External API’s & Data
Brand Influence Score
Demographics
Segmented:Earned/Paid/Owned
Responses to
Messaging
Social Profile
THE INFLUENCER IN A SOCIAL CRM
SOCIAL CRM
Pers
onal
ized
Mar
ketin
g M
essa
ge
Landing Pages
Direct Mail/eMail
SCRM is collecting customer data
with Social Context
CRM is collecting customer data & targeting
specific customers.
Customers share their
experiences with millions online.
Company’s contact customers directly.
Customers expect brands to respond quickly on their
preferred platform.
Customer service operates with hrs, dictated
by company.
Social Customer Interacts with companies DifferentlySocial CRM is the response to this phenomenon.
Customers converse &
engage; 1-2+ Engagement
SocialCRM
Marke
ting Sales
Feed
back
Service & Support
Direct Marketing
& Advertising Engage 1-1
Traditional CRM
Marke
ting
Sales
Feed
back
Service & Support
Not sales driven, conversation driven
Consumers are empowered we respond
MAVEN ENGAGEMENT
MAVEN SOCIAL LEVERAGES;
INTERNET DISTRIBUTION
SOCIAL MEDIA TO SHARE MESSAGING PEER TO PEER
DATA/ANALYTICS TO UNDERSTAND ECONOMIC IMPACT (ROI) OF MARKETING CAMPAIGNS
INFLUENCE DATA TO DETERMINE THE IMPACT OF MAVENS ON YOUR BRAND BRAND
CASE STUDYMAJOR TELCO
CAMPAIGN WORKFLOW
Telco Telco Telco
COST PER OPT-IN
Channel Visitor Opt-inConversion(Visitor to
Opt-in)Cost Per Opt-in
Earned 6,516 1,037 16% $11.57Owned 3,419 530 16% $64.15Paid 3,176 55 2% $145.45Total 13,111 1,567 12%
Typical rates are between 10%-20%, rates above 15% are above avg.
Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k
*Note: Based on Opt-ins
Strangers
Paid3%
Google, Facebook,
Network Ads
Customers
Owned33%
Direct Mail Inserts
Referrals/Fans
Earned64%
Influencers, Bloggers, Sharing and other Organic opt-ins
March 1 First Period Second Period Third Period May 160
409
777
9671037
0
37
3737 55
0
217
471518 530
Owned Media
Paid Media
Earned Media
Earned Media
We Leveraged Owned Media to drive Earned
Media with the help of influencers
*Note: Based on Opt-ins
Projected$30,052
Revenues Earned Media
Projected$15,360
Revenues Owned Media
INFLUENCER: OVERVIEW
13% (202) OF OPT-INS CAME FROM TOP 20
Influencer Score: 66
Brand Impact: 20 (50%)Brand Engagement: 32 (80%)Followers: 14 (70%)
Kevin Linkie: Male, Oshawa, Beauty, Social Media, Social, 35-44
Viral Impact
MAVENSCORE: SOCIAL CRM
SENTIMENT SCANTotal reach of 10,557
Telco Brand has no Pla<orm or voice on
Social Media
Scan over TorontoKeywords: home security, home automation, ip home security
jamilkhoja2%
WolfPJW2%CDICanada
3%assetcomputer1%
lyndonJJ13%
Moldtoronto1%
jldavid50%
jpnKevin_T10%
PinkDoveMultime1%
Drefresh1%
BCAgroup15%
HydroMobility1%
CONTENT SCANTotal reach of 10,557
ATT99
CDA1
Total reach of 10,557Competitor Content comes up
99% of the timeKeywords: home security, home automation, ip home security
Scan over Toronto
Telco Brand has li@le content on Social Media
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