Crowd Intelligence Platform for Global
MarketersSolution Overview
Anand Ramanathan
CTO & Co-Founder
Embee Mobile is an enterprise crowdsourcing company that rewards
users with free mobile phone service and gift cards in exchange for
performing tasks and sharing information
Two offerings:
• EmbeePay on Facebook
• Directly licensed, turn-key, white-labeled platform on cloud
Our Solution
EmbeePay Factoid
• Transactions
• Free Mobile Services Delivered
• Users
• Facebook Likes
• Mobile Operators
• Countries
16M
$2M+
3.5M
160K
300
112
Proven
Solution
Global
Coverage
* Visit EmbeePay at https://apps.facebook.com/mobilewallet
Core Platform Features
• Proprietary, real-time targeting and anti-fraud
technology that drives quality transactionsEmbeeScreen
Direct
Incentives API
EmbeePix
• Ability to incentivize almost anyone, anywhere in
near real-time with mobile services & gift-cards
• Patent pending handset agnostic photo analysis &
verification technology
Crowd Review • Crowdsourced photo and data quality control process
User Interface
HTML5 Multi-
Device
Responsive
Design
*Visit EmbeePay at https://apps.facebook.com/mobilewallet
Built-In Rewards
Reliable,
observed
data
embeepay
Extensible Paychecksembeepay
Drink up for a
top up!Send us a picture of
your favorite juice
Product Data
Coding ReviewAnswer 5 multiple
choice questions about
some pictures
Crowd
Review
quality
control task
EmbeePix –
Device
agnostic photo
collection task
How Embee
worksWatch this short video
for free points
• Longitudinal studies
• Photo Campaigns
• Complex Data Collection
• Quality Control & Data Audits
• IVR (Integrated Voice Response Polls) Surveys and Opinion Polls
• Embee Viralize: Drives sponsored viral content on social feeds
• Incentivized actions – product purchases, app installs, registrations, surveys etc
Typical Customer Campaigns
Problem: Top market research
company seeking to conduct a census
of retail stores in a tier2 Indian city.
Solution: Embee deploys a
crowdsourced campaign with users
taking photos from their mobile phones
Customer Benefit: Displaces expensive
seasonal workforce and provides
means for low cost verification
Case Study #1
Problem: One of the world’s largest mobile
operators wants a persistent engagement
channel with their prepaid subscribers to reduce
churn and gather behavioral insights.
Solution: Operator deploys Embee’s turn-key
white-labeled full feature loyalty & rewards
application on Facebook
Customer Benefit: 1) Creates a destination to
connect, interact and learn about hard to reach
prepaid subscribers 2) Reward subscribers for
constant stream of actionable data and
information. Create reasons to continually
interact on the application
Case Study #2
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