INNOVATION AND PLACEMAKING
October 2018BOB GEOLAS – PARTNER, HR&A [email protected]
MASON AILSTOCK – PRESIDENT, ASSOCIATION OF UNIVERSITY RESEARCH [email protected]
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AGENDA
People, Places, and ProgramsWhat’s working in the innovation economy and why?
The Metropolitan Revolution21st Century Innovation Districts
Environments of InnovationEssential Elements
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Convergent, Connected, CommunityInnovation district fundamentals
POLICY &
INCENTIVES
HEALTHY SOCIETIES
UNIVERSITIES
WORKFORCE
BASIC & APPLIED
RESEARCH
GOVERNMENT
GLOBAL R&D
PRIVATE INDUSTRY
TALENT PIPELINE
ARCHITECTURE &
PLANNING
ECONOMIC
DEVELOPMENTREAL ESTATE
DEVELOPMENT
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CONVERGENTBring people and ideas together
— Program Driven Real Estate
— Global Opportunities & Local Resources
— Arts/Humanities & Technology/Science
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CONNECTEDDevelop meaningful relationshipsand experiences
— People, Ideas & Perspectives
— Industry/Cities/Universities
— Companies & Entrepreneurs
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COMMUNITYBe about more than one person,idea, or place
— A Pride for Place
— Diversity: Social/Cultural/Ideas
— Trust & Transparency
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INNOVATION DISTRICT FUNDAMENTALS
ACCOUNTABILITY & DELIVERABLESMetrics, schedules, and milestones
PROACTIVE & FLEXIBLEBe the leader. Make our own path and be prepared.
RISK TOLERANT & CO-DISCIPLINARYSeek the edge. 1+1 = 3
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R&D IS NOW INCREASINGLY OCCURRING IN MIXED-USE, WALKABLE, AND TRANSIT-RICH INNOVATION DISTRICTS.
THEN: 20th Century Research Campus
NOW: 21st Century Innovation District
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TRADITIONAL OFFICE PARKS RESPONDED TO THE NEEDS OF POST-WAR AMERICA
Industrial, business, science, and research parks were shaped by:
1. Demands of the workforce
2. Real estate financing
3. Evolving requirements from business and industry
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RESEARCH TRIANGLE PARKGold-standard of traditional office parks.
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NC STATE CENTENNIAL CAMPUSRethinking the traditional office park.
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CLEMSON UNIVERSITY ICARRethinking the traditional office park.
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THE METROPOLITAN REVOLUTIONBrookings Institution (2013)
KENDALL SQUARE, MA
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AUTHENTIC DEVELOPMENT
DOWNTOWN GREENVILLE, SC
KENDALL SQUARE, CAMBRIDGEAMERICAN TOBACCO, DURHAM