Finding and Targeting Online Influencers to Increase Market Awareness
*Influencer marketing
Erin Moloney (@ErinE)Director of Digital
& Social Media,Perficient, Inc.
*Why Influencers Matter
% of people who trust recommendations by:
*friends,
*Family
*word-of-mouth
above all other forms of advertising.
92%
8%
*Why we must find them
13%
87%
US Adults Online
80%
20%
Influential Content
13.4% of U.S. adults online create 80% of the content that influences people
*What is an influencer?
*A lot of followers?
*High job position?
*Posts often?
*Famous in real life?
*What to look for
1. Credible
2. Active
3. Relevant
4. Timely
Establish Your
Identity
Find Influence
rsOrganize Build
RapportAsk for Mention
5 Stages of Influencer Marketing
*Self evaluate
1. Credible
2. Active
3. Relevant
4. Timely
Establish Your
Identity
Free Tools*Klout*Kred*Alltop*LinkedIn Groups*Facebook Pages*Listorious*WeFollow*Twitter.com
Paid Tools*Traackr
*Tools
Find Influencer
s
*Twitter alone = time consuming
Find Influencer
s
Find Influencer
s
*Free tools
Find Influencer
s
• Find individual influencers and the online sites where they are spending their time.
• Many blog and tweet.
Google Search*Microsoft SharePoint
*Cloud Computing
*Pizza in Saint Louis
*Wedding Planner St. Louis
“Social” search*SharePoint Conference
*Cloud Trends 2013
* Italian Chefs in Saint Louis
*Wedding reception ideas
*Keyword Search
Find Influencer
s
Get in Front of People Who Want the Product or
Service
Find Experts and Thought Leaders About the Product
or Service
*Traackr
Find Influencer
s
*Kred & AlltopFind
Influencers
*RSS Feeds & Lists
*Aggregate RSS feeds in organized folders on Google Reader
*Use Twitter Lists
*Prune the list, add to it, let it evolve
*Keep the lists private when possible
Organize
*Tools
*Frequency is key - monitor activity daily or weekly
*Maximize time spent by using TweetDeck or HootSuite to monitor groups of influencers in side-by-side streams
Build Rappor
t
*Great ways to engage
1. Re-tweet & share their content, promoting it yourself
2. Comment on their content, via Twitter, blog comments, etc. - Always be complimentary, but make your comments valuable, not just praising
3. Direct message them when appropriate, and not too soon
4. Create content for them - offer to write a guest blog post, etc.
5. Attend their events, buy their products, demo their services, really learn about them
6. Send them referrals and suggestions
Build Rappor
t
* "Almost every enterprise we work with has SharePoint someplace," said Matt Morse, director of the SharePoint practice at Perficient
Ask for a
Mention
http://www.crn.com/news/applications-os/240009417/arc-2012-collaboration-software.htm
October 19, 2012
* I asked my good friends at Perficient to provide their insight on the five following interoperability questions. (You can follow Perficient on Twitter @Perficient_HC.)
* Special thanks to Michael Planchart, Enterprise Architecture and Interoperability Consultant in Health IT at Perficient, who was kind enough to participate in the interview.
Ask for a
Mention
http://www.healthcareitnews.com/blog/5-hot-topics-healthcare-interoperability
June 19, 2012
* Microsoft partner Perficient, for example, has been receiving numerous customer requests for demonstrations of the new database, said Duane Schafer, a senior technical architect who leads the Microsoft business intelligence practice at the St. Louis-based Microsoft Gold partner and Microsoft-designated National Systems Integrator.
* Schafer is offering an online demonstration of SQL Server 2012's PowerPivot
Ask for a
Mention
http://www.crn.com/news/applications-os/232602093/microsofts-sql-server-2012-ready-for-prime-time.htm
March 06, 2012
*Sources
*http://www.socialmediaexaminer.com/industry-influencers/
*https://www.blackbaud.com/files/resources/downloads/Whitepaper_SocialInfluencer.pdf
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