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Erin Moloney will explain how she has learned, over the past several years, to leverage social networks like Twitter and LinkedIn, as well as third party tools, to find and engage with highly influential professionals and members of the mdeia. She will talk about how you can efficiently foster a professional relationship and rapport with key influencers, how to engage with them over time, and ultimately how you can best leverage these relationships to enhance your company's visibility and get the word out about your key messaging and announcements. Erin will talk through the following and provide examples: * Some great sociallu media tools (both free and paid) available right now for finding influencers * Examples of how to alter your understanding of keyword searching to really find influential professionals * How to effectively reach out and engage, establishing a meaningful rapport and relationship * Working your way toward a the right time to ask for a mention or a feature story
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Finding and Targeting Online Influencers to Increase Market Awareness
*Influencer marketing
Erin Moloney (@ErinE)Director of Digital
& Social Media,Perficient, Inc.
*Why Influencers Matter
% of people who trust recommendations by:
*friends,
*Family
*word-of-mouth
above all other forms of advertising.
92%
8%
*Why we must find them
13%
87%
US Adults Online
80%
20%
Influential Content
13.4% of U.S. adults online create 80% of the content that influences people
*What is an influencer?
*A lot of followers?
*High job position?
*Posts often?
*Famous in real life?
*What to look for
1. Credible
2. Active
3. Relevant
4. Timely
Establish Your
Identity
Find Influence
rsOrganize Build
RapportAsk for Mention
5 Stages of Influencer Marketing
*Self evaluate
1. Credible
2. Active
3. Relevant
4. Timely
Establish Your
Identity
Free Tools*Klout*Kred*Alltop*LinkedIn Groups*Facebook Pages*Listorious*WeFollow*Twitter.com
Paid Tools*Traackr
*Tools
Find Influencer
s
*Twitter alone = time consuming
Find Influencer
s
Find Influencer
s
*Free tools
Find Influencer
s
• Find individual influencers and the online sites where they are spending their time.
• Many blog and tweet.
Google Search*Microsoft SharePoint
*Cloud Computing
*Pizza in Saint Louis
*Wedding Planner St. Louis
“Social” search*SharePoint Conference
*Cloud Trends 2013
* Italian Chefs in Saint Louis
*Wedding reception ideas
*Keyword Search
Find Influencer
s
Get in Front of People Who Want the Product or
Service
Find Experts and Thought Leaders About the Product
or Service
*Traackr
Find Influencer
s
*Kred & AlltopFind
Influencers
*RSS Feeds & Lists
*Aggregate RSS feeds in organized folders on Google Reader
*Use Twitter Lists
*Prune the list, add to it, let it evolve
*Keep the lists private when possible
Organize
*Tools
*Frequency is key - monitor activity daily or weekly
*Maximize time spent by using TweetDeck or HootSuite to monitor groups of influencers in side-by-side streams
Build Rappor
t
*Great ways to engage
1. Re-tweet & share their content, promoting it yourself
2. Comment on their content, via Twitter, blog comments, etc. - Always be complimentary, but make your comments valuable, not just praising
3. Direct message them when appropriate, and not too soon
4. Create content for them - offer to write a guest blog post, etc.
5. Attend their events, buy their products, demo their services, really learn about them
6. Send them referrals and suggestions
Build Rappor
t
* "Almost every enterprise we work with has SharePoint someplace," said Matt Morse, director of the SharePoint practice at Perficient
Ask for a
Mention
http://www.crn.com/news/applications-os/240009417/arc-2012-collaboration-software.htm
October 19, 2012
* I asked my good friends at Perficient to provide their insight on the five following interoperability questions. (You can follow Perficient on Twitter @Perficient_HC.)
* Special thanks to Michael Planchart, Enterprise Architecture and Interoperability Consultant in Health IT at Perficient, who was kind enough to participate in the interview.
Ask for a
Mention
http://www.healthcareitnews.com/blog/5-hot-topics-healthcare-interoperability
June 19, 2012
* Microsoft partner Perficient, for example, has been receiving numerous customer requests for demonstrations of the new database, said Duane Schafer, a senior technical architect who leads the Microsoft business intelligence practice at the St. Louis-based Microsoft Gold partner and Microsoft-designated National Systems Integrator.
* Schafer is offering an online demonstration of SQL Server 2012's PowerPivot
Ask for a
Mention
http://www.crn.com/news/applications-os/232602093/microsofts-sql-server-2012-ready-for-prime-time.htm
March 06, 2012
*Sources
*http://www.socialmediaexaminer.com/industry-influencers/
*https://www.blackbaud.com/files/resources/downloads/Whitepaper_SocialInfluencer.pdf
