Inbound Marketing: A Paradigm Shift Some Managers Can’t Handle

Benjamin Morel

2 Inbound Marketin: An Oxford Brookes Guest Lecture

Business is Warfare

3 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

In warfare, the guerrillas tend to win

4 Inbound Marketing: An Oxford Brookes Guest Lecture

What is Inbound Marketing?

5 Inbound Marketing: An Oxford Brookes Guest Lecture

What is Inbound Marketing?

Outbound Marketing

Inbound Marketing vs

6 Inbound Marketing: An Oxford Brookes Guest Lecture

What is Inbound Marketing?

7 Inbound Marketing: An Oxford Brookes Guest Lecture

What is Inbound Marketing?

more leads

Hubspot S2013 tate of Inbound Marketing, http://offers.hubspot.com/2013-state-of-inbound-marketing

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8 Inbound Marketing: An Oxford Brookes Guest Lecture

What is Inbound Marketing?

“Inbound marketing is about the width of your brain rather than the width of your

wallet” – Brian Halligan

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Wiley, October 2009

9 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

10 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

One P to rule them all: permission

11 An Introduction to SEO: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Permission levels:

1. Intravenous

12 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Permission levels:

2. Points

13 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Permission levels:

3. Personal Relationships

14 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Permission levels:

4. Brand Trust

15 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Permission levels:

5. Situation

16 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

6. Everything else is SPAM

17 Inbound Marketing: An Oxford Brookes Guest Lecture

People Don’t Care What You Sell

18 Inbound Marketing: An Oxford Brookes Guest Lecture

People Don’t Care What You Sell

Why

How

What

19 Inbound Marketing: An Oxford Brookes Guest Lecture

People Buy from Their Own Tribe

20 Inbound Marketing: An Oxford Brookes Guest Lecture

The Four P’s Don’t Matter

Inbound helps you build personal relationships, express your Why, and

build a Tribe

21 Inbound Marketing: An Oxford Brookes Guest Lecture

This Is Why Inbound Wins