a new sub-category was created to recognize Non-Espresso-Based Beverages (N-EBB) within the specialty co�ee category. N-EBB consists of frozen blended co�ee, cold brew and nitro co�ee. Percent Canadians Aged 18-79 Who Drank N-EBB Yesterday 2017:
2017in
0.00.20.40.60.81.0
Total Co�ee
Non-Espresso- Based Beverages
Caucasian: South Asian:
East/Southeast Asian:
Caucasian: South Asian:
East/Southeast Asian:
71%67%70%
Caucasian: South Asian:
East/Southeast Asian:
7%20%7%
Caucasian:
Espresso-Based Beverages
Caucasian: South Asian:
East/Southeast Asian:
21%30%31%
57%
In-home Out-of-home
82%63%
58%
37%56%
East/Southeast Asian:
East/Southeast Asian:
South Asian:
Caucasian:
South Asian:
Method of Preparation Among Canadian Past-Day Coffee Drinkers Aged 18-79 Among past-day co�ee drinkers, Caucasians are most likely to use a drip co�ee maker, while instant and RTD skew towards South Asians.
45%30%28%
26%12%27%
9%22%10%
2%12%4%
Canadians Aged 18-79 Who Drank Coffee Types Yesterday %
Co�ee consumption shifts in favour of out-of-home
Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday
Percent Canadians Aged 18-79 Who Drank Non-Espresso-Based Beverages Yesterday
8%
71%Percent of Canadians Aged 18-79 Who Drank Co�ee Yesterday 81%
Past-Week
85%Past-Year
Percent Canadians Aged 18-79 Who Drank EBB Yesterday
2013 2014 2015 201713% 14% 16%
201617% 23%
Espresso-Based Beverages Growing
Traditional Co�eeCaucasian:
South Asian: East/Southeast Asian:
56%39%41%
SINGLE-CUP BREWER PENETRATION STAGNATES
15%20%
27%38%38%36%
2013
2012
2014
2015
2016
2017
Percent Canadians Aged 18-79 Who Own A Single-Cup System
Place of Preparation Among Past-Day Canadian
Coffee Drinkers Aged 18-79
Place of Consumption Among Past-Day Canadian Coffee Drinkers Aged 18-79
%
2015 2016 2017 2015 2016 2017
In-homeOut-of-home79% 79% 76%
38% 39%44%
25%24%27%
21%18%65-79
50-6435-4925-3418-24 11%
12%8%
5%4%65-79
50-6435-4925-3418-24
Strong in-home preparation is driven by Caucasians
A report presented by the Coffee Association
of Canada
Consumption
Canadian Coffee
2017
Prepared by DIG Insights
Coffee and Tap water Are the most commonly consumed beverages
Coffee TapWater
BottledWater
Milk/MilkBeverages
Tea Juice PopAlcohol SportsDrinks
EnergyDrinks
Percent Canadians Aged 18-79 Drinking Yesterday
71% 67% 44% 48% 43% 43% 32% 29% 3% 3%
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