a new sub-category was created to recognize Non-Espresso-Based Beverages (N-EBB) within the specialty co�ee category. N-EBB consists of frozen blended co�ee, cold brew and nitro co�ee. Percent Canadians Aged 18-79 Who Drank N-EBB Yesterday 2017:

2017in

0.00.20.40.60.81.0

Total Co�ee

Non-Espresso- Based Beverages

Caucasian: South Asian:

East/Southeast Asian:

Caucasian: South Asian:

East/Southeast Asian:

71%67%70%

Caucasian: South Asian:

East/Southeast Asian:

7%20%7%

Caucasian:

Espresso-Based Beverages

Caucasian: South Asian:

East/Southeast Asian:

21%30%31%

57%

In-home Out-of-home

82%63%

58%

37%56%

East/Southeast Asian:

East/Southeast Asian:

South Asian:

Caucasian:

South Asian:

Method of Preparation Among Canadian Past-Day Coffee Drinkers Aged 18-79 Among past-day co�ee drinkers, Caucasians are most likely to use a drip co�ee maker, while instant and RTD skew towards South Asians.

45%30%28%

26%12%27%

9%22%10%

2%12%4%

Canadians Aged 18-79 Who Drank Coffee Types Yesterday %

Co�ee consumption shifts in favour of out-of-home

Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday

Percent Canadians Aged 18-79 Who Drank Non-Espresso-Based Beverages Yesterday

8%

71%Percent of Canadians Aged 18-79 Who Drank Co�ee Yesterday 81%

Past-Week

85%Past-Year

Percent Canadians Aged 18-79 Who Drank EBB Yesterday

2013 2014 2015 201713% 14% 16%

201617% 23%

Espresso-Based Beverages Growing

Traditional Co�eeCaucasian:

South Asian: East/Southeast Asian:

56%39%41%

SINGLE-CUP BREWER PENETRATION STAGNATES

15%20%

27%38%38%36%

2013

2012

2014

2015

2016

2017

Percent Canadians Aged 18-79 Who Own A Single-Cup System

Place of Preparation Among Past-Day Canadian

Coffee Drinkers Aged 18-79

Place of Consumption Among Past-Day Canadian Coffee Drinkers Aged 18-79

%

2015 2016 2017 2015 2016 2017

In-homeOut-of-home79% 79% 76%

38% 39%44%

25%24%27%

21%18%65-79

50-6435-4925-3418-24 11%

12%8%

5%4%65-79

50-6435-4925-3418-24

Strong in-home preparation is driven by Caucasians

A report presented by the Coffee Association

of Canada

Consumption

Canadian Coffee

2017

Prepared by DIG Insights

Coffee and Tap water Are the most commonly consumed beverages

Coffee TapWater

BottledWater

Milk/MilkBeverages

Tea Juice PopAlcohol SportsDrinks

EnergyDrinks

Percent Canadians Aged 18-79 Drinking Yesterday

71% 67% 44% 48% 43% 43% 32% 29% 3% 3%