Image GentlyImage Gently::An Educational Campaign for EveryoneAn Educational Campaign for Everyone
Kimberly E. Applegate, MD, MSSteering Committee Member,
Alliance for Radiation Safety in Pediatric ImagingVice chair of quality and safety
Professor of Radiology
Emory University School of Medicine
Image Gently is….
an Education,an Education,
Awareness, and Awareness, and
Advocacy Campaign Advocacy Campaign
to Promote Radiation Protection for to Promote Radiation Protection for Children Children
Alliance for Radiation Safety in Pediatric Imaging
is a grass roots organization dedicated to
radiation protection for children worldwide
61 organizations and regulatory agencies-- IRPA!
ACCELERATE CHANGE Communication campaign
Alter societal attitudes Increase knowledge Change behavioral at point of care For the benefit of pediatric patients
Background
2006 - The Society for Pediatric Radiology 2007 - ASRT, ACR, AAP founding partners Fall 2007 - Alliance partnership January 2008 – CT rollout August 2008 – CT Vendor summit January 2009 – Parent brochures Fall 2009 – Pediatric Interventional rollout February 2010 – CR/DR Vendor summit Feb 2011 -- -- Fluoroscopy rollout
Founding Organizations The Society for Pediatric Radiology
American Society of Radiologic Technologists
American Association of Physicists in Medicine
American College of Radiology
Imagegently.org
Free parent brochures
2 versions (short, long) 13 language versions Useful as a handout for
Radiology departments
Emergency departments
Pediatric offices
CT, Radiology, Fluoroscopy, Interventional
Radiologic Technologists Modules
10 free web modules
PQI Module for Radiologists
“Step Lightly” Campaign
Pediatric interventional radiology educational module
Simple message Pre-procedure checklist Parent brochure Protocols Resources
CT, IR, Radiography, Nuclear Med, Fluoro Modules
Three Educational Components Radiologists, Physicists,
Technologists Referring Physicians – ALARA
presentations Parents and Caregivers
FDA regulatory statutes for children
Many Initiatives
Conclusions
•Keep it simple•Invite all stakeholders•Listen,Learn,Collaborate