Image GentlyImage Gently::An Educational Campaign for EveryoneAn Educational Campaign for Everyone

Kimberly E. Applegate, MD, MSSteering Committee Member,

Alliance for Radiation Safety in Pediatric ImagingVice chair of quality and safety

Professor of Radiology

Emory University School of Medicine

Image Gently is….

an Education,an Education,

Awareness, and Awareness, and

Advocacy Campaign Advocacy Campaign

to Promote Radiation Protection for to Promote Radiation Protection for Children Children

Alliance for Radiation Safety in Pediatric Imaging

is a grass roots organization dedicated to

radiation protection for children worldwide

61 organizations and regulatory agencies-- IRPA!

ACCELERATE CHANGE Communication campaign

Alter societal attitudes Increase knowledge Change behavioral at point of care For the benefit of pediatric patients

Background

2006 - The Society for Pediatric Radiology 2007 - ASRT, ACR, AAP founding partners Fall 2007 - Alliance partnership January 2008 – CT rollout August 2008 – CT Vendor summit January 2009 – Parent brochures Fall 2009 – Pediatric Interventional rollout February 2010 – CR/DR Vendor summit Feb 2011 -- -- Fluoroscopy rollout

Founding Organizations The Society for Pediatric Radiology

American Society of Radiologic Technologists

American Association of Physicists in Medicine

American College of Radiology

Imagegently.org

Free parent brochures

2 versions (short, long) 13 language versions Useful as a handout for

Radiology departments

Emergency departments

Pediatric offices

CT, Radiology, Fluoroscopy, Interventional

Radiologic Technologists Modules

10 free web modules

PQI Module for Radiologists

“Step Lightly” Campaign

Pediatric interventional radiology educational module

Simple message Pre-procedure checklist Parent brochure Protocols Resources

CT, IR, Radiography, Nuclear Med, Fluoro Modules

Three Educational Components Radiologists, Physicists,

Technologists Referring Physicians – ALARA

presentations Parents and Caregivers

FDA regulatory statutes for children

Many Initiatives

Conclusions

•Keep it simple•Invite all stakeholders•Listen,Learn,Collaborate