The Structural Characteristics of ChangeThis
PR 2.0
Corporate Voice
Authentic Voice
the voice
Social Etiquette
Listen
Who will lead the change?
Influentials?
Personal Brand
Describe your career future?
15 words or less
Visibility - Findability
Altruism
Ego & Power
Does “Personal Brand” Suck?
Sources in order of appearance:
http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmphttp://www.unc.edu/~fergusje/281/cluetrain.jpeghttp://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdfhttp://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpghttp://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpghttp://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeghttp://www.clcsol.com.au/images/photo7sm.jpghttp://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg
http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpghttp://teknon.files.wordpress.com/2008/03/free-agent-nation.jpghttp://rsheeley.files.wordpress.com/2009/05/conformity.jpghttp://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpghttp://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg
http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpghttp://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg