1. Humber Internet Marketing RecommendationAmit
Aggarwalhttp://ontariotourism.blogspot.caTuesday 24th , 2012MKGT
404-1M
2. PerspectiveWhy Internet Marketing So Important ?
3. Internet Marketing is an economic, high reach, effectively,
&measureable alternate to expensive broadcast marketing
andcumbersome and inefficient print marketing.It includes : Search
engine optimization Viral marketing Email marketing Social Media
marketing Mobile Applications Online games Banners Micro-Sites
Pay-Per-Click Websites/portal/ecommerce Adwords
4. Social Media
5. Mobile Apps
6. Games
7. Blog Persona Blog post titles Social Media Performance
summary
8. Blog Ontario TourismThis blog Reflect my interests
becausetravelling to different new places is my passion&
through this blog , I get a opportunity toknow more beautiful
tourist places in Ontario.
9. Persona/Target Market Age 16 to 26 (teens & adult) - 45
+ ( empty nester) Gender Male & Female Education High school,
Graduated Location Canada Income Above $40,000 Interest Travelling,
shopping ,adventure
10. Blog Posts1. CN tower2. Niagara Fall3. Casa Loma4. Toronto
Zoo5. Canada Wonderland6. African lion safari7. Ontario science
centre8. 1000 Islands Canada9. Black creek pioneer village10.
Collingwood & Wasaga beaches11. Royal Ontario museum
11. Facebook
12. Twitter
13. Youtube
14. Pinterest
15. Performance SummaryTwitter Counter 89 followers 225
following 446 tweets Major traffic driven social media Overall
twitter mertics result match is good.
16. Facebook Insights Total 61 likes Mostly fans like come from
target market (Canada). 28% female & 69% male fans like my
facebook page 2nd highest traffic driven social media Overall
facebook result is also good.
17. Google Analytics Total 55 visitor out of which 32 unique
Mostly traffic come from Canada Traffic source are blogger, direct,
facebook, yahoo, bing, & google. 3rd most traffic driven social
media Overall blog traffic is good.
18. Blog GraderOverall average blog grade is 65 out of 100
19. Youtube & Pinterest Total 7 subscriber join youtube
channel & no video view. Total 18 followers & 34 following
on pinterest. Overall youtube & pinterest perform under below
the expectation & needs more improvement.
20. Key learning: How to drive more traffic on blog How to make
posts more attractingIndicated action: Post URL of blog on
facebook, twiiter , & other online communities. See weekly
review of blog grader & make some changes in blog post
according to Hubspot grader suggestion.
21. Key learning: How to make ads on facebook How to invite
fans on facebook pageIndicated action: Post more & more on
facebook wall, like other facebook pages related to your topic to
invite traffic on facebook page. Link facebook update with
twitter.
22. Key learning: Twitter is very simple to use. How to
increase fan following on twitterIndicated action: Tweet more &
more everyday related to topic on twitter. Follow tweet back
account
23. Key learning: How to use pinterest and pins the favourite
pics. How to create youtube channel Little bit difficult to bring
on youtube & pinterest as compare to other social
media.Indicated action: Create topic board on pinterest & pins
more & more images related to topic. Add more & more videos
on youtube channel & subscribe other youtube channel.
24. BlogAdd more images to blog postAdd labels to each
postWrite interesting blog postEach post at least 250 wordsUse poll
to make blog interactive
25. PPC PAY-PER-CLICKChoose suggested keywords related to
blogCreate PPC campaignAvg cost per click is $0.20
26. SEO Search engine optimizationAdd label to all posts.Choose
keywords carefullyLinking URL to social networking sites
27. Display ad Set effective bid & budget Make display ad
more attracting using different template Ten to sites are yahoo,
facebook, youtube, gmail, BBC news, CBC news, hotmail, google,
Washington post, New york times.
28. Email Marketing Sent email monthly to each subscriber
29. PR Press ReleasePost press release every month on any
current topic
30. Social MediaFacebookTwitterYoutube Social media powerful
tool of internet marketing to interact with consumers.Upload new
videos on youtube channel weekly
31. Affiliate MarketingNo need to apply on business right now
due to budget problem.It costly to use affiliate marketing.
32. Mobile MarketingAdd each social media tab in apps. Select
carefully apps Icon image
33. Rationale It is necessary to follow the recommendation to
enhance the functionality of each internet marketing tools.
Recommendation is based on the personal practical experience gain
in internet marketing course.