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Importance of Internet Marketing
• 40.7% of the World use Internet
• Internet and Mobile advertising growth
• 28.4 Millions of Canadians use Internet (83%)
• 12.6 Millions of Canadians use mobile internet
• 18 Millions of Canadians on Facebook
• 50% of Canadians purchased online in 2013
Blog Topic
Arsenal FC News and Events
Fan of Arsenal FC and soccer in general
Follow all the team news
Like to share my thoughts on the team
Persona
James Wilson from Toronto
Fan of Arsenal FC
Watches every game
Reads blogs to follow up on team
news
List of Blog Post Titles
1. Injury Struggle for Arsenal
2. Transfer Deadline
3. Will Arsenal Sign Draxler or Koke?
4. The Per-Koscielny Wall
5. Arsenal Draw Against Manchester United
6. Arsenal vs. Bayern Munich in the Champions League
List of Blog Post Titles
7. Arsenal Unveil Dennis Bergkamp Statue at the Emirate Stadium
8. Arsene Wegner is Determined to End Arsenal Trophy Drought
9. Will Robin van Persie Return to Arsenal?
10. Arsene Wegner Admits That Arsenal’s Loss to Chelsea Was His Fault
11. Arsenal are Set to Buy Draxler
12. Arsenal FC Still Favorites to Win F.A. Cup
Rationale
Blog provides important news on the team
Blog needs some improvements
Participate regularly on social media websites
Use display ads and PPC