European Athletics Event Presentation seminar
Human Resources – the Event Presentation Team
Bert HÖRHOLD
Brussels, 2010-11-14
European Athletics Event Presentation seminar
Introduction
Bert HÖRHOLD
experiences as a member of Event Presentation Teamssince 1977 in almost 300 eventsfrom low level upto top level competitions, such as...
IAAF WC 1993 Stuttgart EA EIC 2002 Vienna EA EC 2002 Munich ISTAF Berlin 1997 – 2010 IAAF WAF 2006 – 2008 Stuttgart IAAF WAF 2009 Thessaloniki IAAF CC 2010 Split
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Target of Event Presentationhow to make athletic competitions more understandable more entertaining more interesting more attractive more excitingto create additional value for our customers:
the spectators, sponsors and organising city
the Event Presentation Team has to be the guide for our customersto achieve the target
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
infield judges
starter team
call room
host broadcaster
meeting director/technical delegatesprotocol
IT / competition management
Event Presentation
Team
cooperation /coordination
facility / logistics
The team within the organisation
safety
European Athletics Event Presentation seminar
Finish LineTVProduction
Infield
AwardCeremony
Human Resources - the Event Presentation Team
Who are the team players...typical example for atop-/high level presentation
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Team “Finish Line”
European Athletics Event Presentation seminar
The Event Presentation Manager (EPM) is head of the Event Presentation Team has a key role in the organisation of the competition has the force to decide on the course of eventsTasks of EPM1. preparation of competition is involved in the planning of the competition script /
running order from the first draft till the final version isreleased (example: next slide)
makes suggestions on the cast of team members announces team members when decisions are taken
and is responsible for them within the organisation is responsible for the working conditions of the team:
set-up of place and position in the stadium!! attention !! ticket sale
Human Resources - the Event Presentation Team
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
time
event
videoscreen
announcer
music
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
European Athletics Event Presentation seminar
The Event Presentation Manager (EPM)Tasks of EPM takes care of the technical equipment
- location and position of the team in the stadium- video screen(s) / scoreboard(s)- communication equipment- TV equipment- sound equipment- light equipment (indoor events)- CIS monitors
delegates detailed planning/execution to technicalpartners or other team members
is part of organisation meetings briefes the team...
Human Resources - the Event Presentation Team
European Athletics Event Presentation seminar
The Event Presentation Manager (EPM)Tasks of EPM to achieve consistencies concerning an accurate timing
EPM communicates procedure details with the TV director (a clear signal how/when the presentation on TV starts and which competitions are introduced athlete by athlete and on which athletes’ TV will focus in a reduced presentation format like a 5000m race).
plans the budget for Event Presentation and is in charge of staying within released limits including expenses for technical partners.
Human Resources - the Event Presentation Team
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Event Presentation Manager2. during the competition has a close contact to the Competition Manager and to
the TV Director of the Host Broadcaster acts according to the principles and details of the
event presentation plan / script has the possibility to decide whether certain events or
attempts may be stopped as well as accelerated to bring the top highlights in a successive order or to help TV to catch up on the live event and to help the spectators in the stadium to follow the highlights of competition
informs the team and coordinates necessary actions to be taken (e.g. interruption of the competition due toan award ceremony)
EPM’s decisions are accepted by theorganisation (there is no time to ask !)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Event Presentation Manager3. trouble shooting: typical problems to take into
consideration interface to the stadium scoreboard / video screen not
supported by IT partner different TV signals and standards which do not match frequencies of radio cam not officially released sound too loud in the press area people near to the press area do not understand the
announcers communication equipment not according to defined
standards clean feeds are not supported by broadcaster broadcaster has the 1st choice to the
winners interview (ask your HB !!)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Event Presentation Manager4. Summary cross-functional task with a high accountabilitytherefore a person is needed who knows the requirements of our sport and its
presentation is a reliable person is a leader and team player as well is able to work under pressure has technical knowledge of TV broadcasting and audio-
visual presentation methodsand .... is tolerant on so-called know-it-alls who know
everything better especially after the event.
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The assistant of the Event Presentation Manager supports and disburdens the EPM gets responsibility for certain elements/tasks of the
EPMespecially when a session is very long
follows the field events in particular has contact to the chief judges in the field to steer the
infield events according to requirements of dramaturgyThe secretary of the Event Presentation Manager sorts and distributes incoming papers like start lists,
results, flash interviews... checks whether the latest changes reported by the
call room are mentioned in the start lists records the real times of each action in the competition
script for future optimization
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Videoboard Manager / Video Editor supports the EPM in all belongings of video presentation
in the planning phase as well as during the competition establishes the CDC for the video equipment which is
necessary for the “Fan TV production” clarifies the interfaces between the broadcast unit of
TV production and video equipment in the stadium prepares the sponsors’ videos prepares logos / screen presentations / animations cuts / converts pre-produced video sequences as
required selects the videoboard signal from different TV feeds
provided by the host broadcaster (recommendation: leading signal for the choice of the videofeed is the announcers’ speech)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Videoboard Manager / Video Editor selects from provided TV feeds
- integrated feed- track- field 1, 2, 3...- own mobile cam feed- time keepers’ feed- result services’ feed
selects live signals, avoids to show recordings of events /attempts which are older than 5 minutes (like TV does)Result Services Manager
usually recruted by IT partner (CIS provider) presents startlists, results, result graphics for award
ceremonies, reaction times is guided by listening to the announcers
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Announcer (Athletics expert) has a well sorted archive is well prepared for the competition guides the spectator to the major highlights less is more...
...especially in terms of a tough schedule the announcer should focus on the most important competitors andhighlight those
is familiar with the competition rules is able to explain rules in a simple way for the
spectators continues the announcements of a competition
introduced by the anchorman / host supports the EPM with his expertise and overview
during the competition
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Announcer (Athletics expert)to do a good job the following pre-requisites are a must: perfect view on the track
recommendation:the announcers should be placed in the stands tonotice the reactions of the spectators and to keep in touch with the EPM and the other announcer(s)
common communication system to hear the infield announcer / anchorman talking and the EPM’sdirections
fast and reliable competition information system
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Music Producer / DJ has well sorted sound archive (music / jingles...) and
stores music by categories plans suitable music / sounds for different situations is able to cut and mix music has a jingle machine (approved: software sampler
triggered by a midi keyboard)e.g. sound for a new result on the videoboard
music quickly accessable by different themes / genres has a common theme for all presentations to achieve
a certain recognition value for the spectators cheers the spectators to clap their hands with suitable
sounds for international championships it is necessary to have
aflexible access to national anthems
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Demonstration
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Team “Infield”
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Anchorman / Host / Infield Presenter is the visible presenter of the event guides through the programme introduces what’s coming up soon (highlights the next
outstanding events) is responsible for the infield presentation, mostly the
athletes’ line-up before technical events inspires the spectators to cheer, conducts crowd
competitions interviews athletes, coaches, former athletes,
individualspectators, other VIPs or people of interest
english language is a must (exception: national championships/meetings without international attendance)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Mobile Cam (Radio Cam) provides pictures of:
- the presenter’s position (Anchorman)- interviews with athletes- athletes’ presentation of field events- award ceremonies
delivers pictures of events which are not covered by the host broadcaster so that the EPM is independent from thehost broadcaster by offering live pictures for the spectators
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Infield Manager right hand of the EPM in the competition area / infield supports the line-up of athletes to be presented troubleshooting – tries to solve unexpected problems
in the competition area (because EPM is rooted to the spot)
fetches information about specialities at the competition area (e.g. talks to judges, starters, call room staff)
supports the anchorman and the mobile cam is connected via in-ear communication system with the
anchorman, the mobile cam, the EPM
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
... Team “Award Ceremony”
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
The Award Ceremony Manager is responsible for his own team is responsible for complete attendance of
- athletes to be awarded- those honouring the athletes
is responsible for his team supplying medals / flowers / presents
is in charge of the flagpole operators hissing the correct flags
makes sure that the announcer(s) know who awards the athletes
signals the EPM when everything is ready for the award ceremony
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Development of new ideasThe team should consist of very ambitious people keen on
continuous improvement by self reflecting / self criticising and creating / producing new ideas.
Some examples of our ”think tank” a system able to predict probable times when it’s the
following athletes’ turns in a running competition – based on live data from CIS (possible collisions can be noticed and avoided)“computer aided anticipating”
further development of the music tool (playing songs from the running order as well as video clips)
more graphic contents to present facts and figures use of videoboard for continous result service (rolling stripe
at the bottom of the picture with top 3 results in the runningfield events)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
NR
Q
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Points
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
Shot Put: 1. Cantwell (USA) 20.18 2. Hoffa (USA)
European Athletics Event Presentation seminarHuman Resources - the Event Presentation Team
THANKSfor listening