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Page 1: How to Use Social For Lead Targeting So You Find the Right Buyers

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

How To Use Social Lead Targeting So You Find The Right Buyers

#LaunchPoint

Richard Park, JiveRan Gishri, LeadspaceRobin Bordoli, Marketo

Page 2: How to Use Social For Lead Targeting So You Find the Right Buyers

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Your Speakers

Richard ParkDirector Sales OperationsJive

Ran GishriVP MarketingLeadspace

Robin BordoliGM, Social MarketingMarketo

Page 3: How to Use Social For Lead Targeting So You Find the Right Buyers

Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Finding the Right Buyers is Hard

Are you targeting the right people in your lead generation and lead nurturing campaigns?

Page 4: How to Use Social For Lead Targeting So You Find the Right Buyers

Page 4© 2012 Marketo, Inc. Marketo Proprietary and Confidential

The Big Value of Big (Social) Data

John Smith

John Smith

Page 5: How to Use Social For Lead Targeting So You Find the Right Buyers

Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Join us and learn:

http://www.leadspace.com/events

• What social lead targeting is

• How Leadspace’s social targeting solution

is driving business results for Jive Software

• How social lead targeting and marketing

automation work together

A Marketo LaunchPoint Webinar

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