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How effective is your lead targeting? Today’s buyer is sharing their interests and activity online more openly than ever before. Imagine if you could capture and distill this information, then use it to target the right buyers based on their online presence and your ideal buyer profile. Join us for this eye-opening webinar that will explore how big data solutions can crunch your buyer’s data and how marketers can leverage these insights through social lead targeting. Hear Richard Park, Director of Sales Operations at Jive Software and Ran Gishri, VP Marketing at Leadspace, discuss how to bring the power of social to your lead targeting. You will learn: * What social lead targeting is * How social lead targeting is different from normal lead targeting * How Leadspace’s social targeting solution is driving business results for Jive Software * How social lead targeting and marketing automation work together Webinar at http://pages2.marketo.com/social-lead-targeting.html?sponsor=leadspace
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
How To Use Social Lead Targeting So You Find The Right Buyers
#LaunchPoint
Richard Park, JiveRan Gishri, LeadspaceRobin Bordoli, Marketo
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Richard ParkDirector Sales OperationsJive
Ran GishriVP MarketingLeadspace
Robin BordoliGM, Social MarketingMarketo
Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Finding the Right Buyers is Hard
Are you targeting the right people in your lead generation and lead nurturing campaigns?
Page 4© 2012 Marketo, Inc. Marketo Proprietary and Confidential
The Big Value of Big (Social) Data
John Smith
John Smith
Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Join us and learn:
http://www.leadspace.com/events
• What social lead targeting is
• How Leadspace’s social targeting solution
is driving business results for Jive Software
• How social lead targeting and marketing
automation work together
A Marketo LaunchPoint Webinar
