How to Use Geofencing in Mobile Surveys
May 2, 2013
Thursday, May 2, 13
Webinar Agenda
• What is Geofencing
• Examples Where it’s Used
• Use Case Scenario
• Benefits of Use
• Best Practices
• Privacy Issues
• How to Setup Your Mobile Survey and Location(s)
Dana Stanley VP of Marketing at Survey Analytics
Andrew Jeavons CEO at Survey Analytics
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Geofencing allows you to trigger an “event” to happen when a mobile device enters the specified location/range
What is Geofencing?
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• A virtual barrier that is defined by using Global Positioning System (GPS).
• An administrator sets up a trigger alert to be sent when a device is within the geofence.
• These alerts are sent to the device by native messaging services.
How Geofencing Works
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• SoLoMo (Social Local Mobile)
• GF allows us to track metrics that we could not before
• Activities at the location
• Phone information at location
Geofencing is Important
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Geofencing can trigger promotions or incentive based rewards for completing a short survey when someone
enters a store
Examples of Geofencing
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Examples of Geofencing
Returning Customer Incentives: Free casino credit for their next trip to your hotel
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Geofencing Use Case
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Benefits from Geofencing
Verification Respondents are on the
premises
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Benefits from Geofencing
Data in the MOMENTThursday, May 2, 13
Geofencing Best Practices
Be realistic about the size of your fence50-100 feet recommended for best results
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Mobile Survey Best Practices
No more than10 Questions7 Answers Max to Choose From
140 Characters per Question (length of a tweet)
The Length of a Mobile Friendly Survey
10-7-140
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Mobile Survey Best Practices
Offer incentives or rewards for their timeThursday, May 2, 13
Privacy Issues
Consent needed
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Privacy Issues
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A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization.
Survey Analytics Overview
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Text
Some of Our Clients
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How to Setup Your Survey
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Adding Survey Questions is Easy
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How to Setup Locations
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Activating GPS Handling
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• Import Latitude/Longitude Coordinates
• Or Import the Location Address(es)
Importing Locations
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The Location Survey is Live
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How to Analyze Collected Data
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Questions?
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THANK YOU FOR JOINING US
Phone: 1(800) 326-5570
E-mail: [email protected]
Website: www.surveyanalytics.com
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