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Slides from the webinar presentation: How to Use Geofencing in Mobile Surveys. In this webinar, Andrew Jeavons, CEO at Survey Analytics informed well over 100 live marketers and research attendees of new breakthrough ways to collect data from mobile devices using geofencing. Within a location, you can trigger a survey to mobile devices. Watch this webinar as we talk about geofencing, how it works, examples, use case scenarios, best practices, and much more. Questions at the end include important privacy issues for consent, opting in members, where to get a sample, and more questions related regarding creating a mobile research panel. Geofencing is the ability to place a virtual fence around a geographic location such that when a mobile device enters the radius, a survey can be triggered. In this webinar you will learn how to use geolocation to make your surveys more powerful and reach a larger audience. Today there are many applications that track location using GPS, Bluetooth, and Wi-Fi. Geofencing is a newer and better tool that allows companies to send targeted alerts to opted in mobile devices to consumers in a specific barrier. Geofencing can trigger a survey to consumers at the location you desire.
Citation preview
How to Use Geofencing in Mobile Surveys
May 2, 2013
Thursday, May 2, 13
Webinar Agenda
• What is Geofencing
• Examples Where it’s Used
• Use Case Scenario
• Benefits of Use
• Best Practices
• Privacy Issues
• How to Setup Your Mobile Survey and Location(s)
Dana Stanley VP of Marketing at Survey Analytics
Andrew Jeavons CEO at Survey Analytics
Thursday, May 2, 13
Geofencing allows you to trigger an “event” to happen when a mobile device enters the specified location/range
What is Geofencing?
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• A virtual barrier that is defined by using Global Positioning System (GPS).
• An administrator sets up a trigger alert to be sent when a device is within the geofence.
• These alerts are sent to the device by native messaging services.
How Geofencing Works
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• SoLoMo (Social Local Mobile)
• GF allows us to track metrics that we could not before
• Activities at the location
• Phone information at location
Geofencing is Important
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Geofencing can trigger promotions or incentive based rewards for completing a short survey when someone
enters a store
Examples of Geofencing
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Examples of Geofencing
Returning Customer Incentives: Free casino credit for their next trip to your hotel
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Geofencing Use Case
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Benefits from Geofencing
Verification Respondents are on the
premises
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Benefits from Geofencing
Data in the MOMENTThursday, May 2, 13
Geofencing Best Practices
Be realistic about the size of your fence50-100 feet recommended for best results
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Mobile Survey Best Practices
No more than10 Questions7 Answers Max to Choose From
140 Characters per Question (length of a tweet)
The Length of a Mobile Friendly Survey
10-7-140
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Mobile Survey Best Practices
Offer incentives or rewards for their timeThursday, May 2, 13
Privacy Issues
Consent needed
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Privacy Issues
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A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization.
Survey Analytics Overview
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Text
Some of Our Clients
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How to Setup Your Survey
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Adding Survey Questions is Easy
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How to Setup Locations
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Activating GPS Handling
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• Import Latitude/Longitude Coordinates
• Or Import the Location Address(es)
Importing Locations
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The Location Survey is Live
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How to Analyze Collected Data
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Questions?
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THANK YOU FOR JOINING US
Phone: 1(800) 326-5570
E-mail: [email protected]
Website: www.surveyanalytics.com
Thursday, May 2, 13
