HURDLE BUSTERS
Business Journaling
Creating Purpose & value for your
StartupChelsea Dygert#ConsultMent#YesPhx
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Business is about your TRIBE
#Con
suul
tMen
t
Sources: Keep A Business Journal
What IS a Business Journal
#Yes
Phx
A recurring log of information, documenting your journey through your business
A DAY IN THE LIFE● Information overload● Lack of clarity & focus (due to overwhelm)
How many tabs do you have open right now??● Too busy for more productive habits● Knowledge comes & goes● Inefficient staff turnovers
Loss of info with loss of staff● Second-guessing decisions● Erratic momentum● Motivation struggles (“why am I doing this?”)
Sources: Chris Mohritz
What’s the NORM
COMMON PROBLEMS● There's too much to remember● A lot slips through the cracks● Repeating past mistakes● Sending good money after bad● Duplicated effort (management & staff)● Knowledge lost● Less-than-harmonious staff● Indecisiveness● Slow execution● Little business documentation for leverage when seeking partnerships / investment Sources: Chris Mohritz
What are the PAIN points
THINGS WE CAN CHANGE● Need focus time to think things through● Need “success habits”● Need daily inspiration (reinforce progress)● Need to create consistency● Need a “paper trail” for troubleshooting● Need to capture lessons-learned● Need habit of self-assurance
Sources: Chris Mohritz
What’s Missing
Where Can we Make It Better
CLOSING THE GAP● Keep a record of your journey● Consistency● Momentum● Compounding progress (accelerate growth)● No second-guessing (nimble & decisive)● Record of what worked, what didn't work & WHY● Daily inspiration● Efficient use of marketing resources● Easier capital (investors ❤ journals)
Sources: Chris Mohritz
Leverage the Information● Create “real” business plan
(you’ve refined it through journaling)● Turnover to CEO● Turnover for merger or acquisition● Staff turnover (training)● Greater ROI marketing (SEO)● Greater ROI operational changes
ORGANIZATION WIDE● Require staff to journal for status reports (gold) Sources: Chris Mohritz
Getting Started
Options 1-4: Chris MohritzTOOLS:
Writing on your iPad. Seamlessly NoteShelf
Blogger / Wordpress Can publish privately / password protect
YoutubeCan publish privately
Inspiration to keep daily log
TED TALK - Record 1 Second a Day
HOW TO:Goal is to create habit● Daily is ideal (weekly is fine to start)● Put it in your (daily) to-do list● End each entry on a high note● Quickly becomes addictive● Periodically review entries (weekly)● Choose platform you’re comfortable enough to STICK to
Keep it fun and relaxed
Ask & AnswerQuestionare by Chris Mohritz of WebRocket
Option 1: TYPE IT { GOOD }● Blogger, Wordpress.com, etc.● “noindex” if Internet accessible● Password protected
Option 2: WRITE IT { BETTER }● Handwritten● Can be paper or tablet/phone--Plenty of App options likeNoteShelf
Option 3:
SPEAK IT { BETTER YET }● Can be hand recorder, PC, or tablet/phone
There’s an app for that, too
Option 4: VIDEO IT { BEST }● Can use webcam or external camera● Can store as “private” on YouTube
● Post a daily photo● Associate Photo with Writing / recording
○ Can do presentation style○ Attach to word doc○ Insert in a blog post, etc.
● You can use this to build your tribe for your company AND / OR a tribe around YOUR brand as an entrepreneur
● Great for B-2-C companies, companies needing to build a tribe or get crowdfunded
RECAP:
#Yes
Phx
A Business Journal: A recurring log of information, documenting your journey through your business
Use it:To create focusRefinementInspirationLeverage for business valueStaff - training and knowledge retention
Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #YesPhx
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