04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Facebook Contest
By - Amanjot MalhotraCo-Founder Shoptosurprise.com
www.shoptosurprise.com
Run a facebook Contest for free and generate a fantastic response.
Run
Promote
Analyze
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Introduction
Shoptosurprise.com is a Gifting website that loves bringing smiles to people`s faces. We try to accomplish that by continuously providing a unique and amazing range of gifting products and services.
www.shoptosurprise.com
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Purpose
• Engage your Customers and relate to them at a more personal Level .
• Get to know your companies Facebook Page Crowd Better
• Connect with your company followers and users at a more personal level .
• User created content helps us understand the keywords and interest patterns to help us understand your users and followers better.
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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StructureHow we did it?
• The contest was for all our guests on our company Facebook page . They were to share one of the most amazing gifting experience from their life and then invite their respective friends to share that experience with the world
• The winners were decided on 3 Parameters:
Content – The quality of the experience shared with us Popularity – No Of Likes and Shares their experience gained from the
public. Duration – The time period of the Involvement of the Guest with their
posts and the contest .
• This Popularity was measured by the likes, shares and the comments received by that particular experience.
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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PromotionEmail Forums
Newsletters Content Directories
Blogger Outreach Social Media
Blog Post Press Release
#NOTE: All the promotion mediums mentioned above are absolutely free.
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Facebook Cover PictureThe cover picture should be attractive and descriptive at the same time
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Details
• Operating Period: 11/11/2013 to 30/11/2013• Comparison period: 22/10/2013 to 10/11/2013
• Parameters:
1. Website Visits2. Likes, Shares and Comments3. Total Reach4. Net Likes5. People talking About
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Website Visits
Before / During
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Likes, Shares and Comments
Before
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Likes, Shares and Comments
During
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Likes, Shares and Comments
After
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Total Reach
Before
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Total Reach
During
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Total Reach
After
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Net Likes
Before
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Net Likes
During
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Net Likes
After
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AnalyticsSr No. Parameter(Daily) Before(Avg.) During(Avg.) After(Avg.)
1 New Likes 2.4 5.55 2.2
2 Unlikes 0.35 1.25 0.5
3 Engaged users 32.6 49 33.7
4 Reach 587.5 852 513.1
5 People talking About 16.95 25 16
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Remarks
• Use more user friendly text and images with bright colors.
• Posts with quality content are more effective than the number of posts per day.
• Number of posts per day should not exceed 4-5 per day. This results in more Unlikes than likes on your page.
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Learning from the Contest
• Connect the contest to you website, this generates more traffic to your website.
• Use short and simple E mails to your users.• Incorporate the contest as a story into your
newsletter which will allow you to effectively seed the contest to your entire user base.
• Use Press Release services to share the details of your contest.
04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise
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Thank You