Transcript
Page 1: How to Get Photos from Instagram for Your Marketing (Legally)

for your marketing (legally)

How to get photos from

Page 2: How to Get Photos from Instagram for Your Marketing (Legally)

Ever wanted to license anphoto?

Page 3: How to Get Photos from Instagram for Your Marketing (Legally)

Brands that use engaging native photos are driving massive results.

Page 4: How to Get Photos from Instagram for Your Marketing (Legally)

Here are a few examples of images that feel native to social:

Page 5: How to Get Photos from Instagram for Your Marketing (Legally)

It's difficult to get the photos legally from Instagram, but here

are the three best ways:

Page 6: How to Get Photos from Instagram for Your Marketing (Legally)

Reach out directly

#1

Track the photographer down and set up a personal relationship.

Page 7: How to Get Photos from Instagram for Your Marketing (Legally)

Start by checking their Instagram bio. Many Instagrammers have their email address, Twitter handle or link in their bio.

Page 8: How to Get Photos from Instagram for Your Marketing (Legally)

If you can't find an email address, try sending them a direct message.

Page 9: How to Get Photos from Instagram for Your Marketing (Legally)

How to send a direct message on Instagram:

1: Take a photo or choose one you already have.(This can be a photo of you, a screenshot of the photo you’re hoping to use, or anything you want the photographer to see)

2: Instead of sharing to your followers, choose “direct”.

3: Write a caption expressing your interest in using their photo and providing a way for them to get in touch with you.

4: Search for the photographer’s @username and hit send.

Page 10: How to Get Photos from Instagram for Your Marketing (Legally)

Use casual & friendly language when messaging them. Try to come across in an authentic way.

Page 11: How to Get Photos from Instagram for Your Marketing (Legally)

Give them an email address or phone number where they can reach you.

Page 12: How to Get Photos from Instagram for Your Marketing (Legally)

Comment on their photos

#2

Try reaching out directly on the photo you like.

Page 13: How to Get Photos from Instagram for Your Marketing (Legally)

If you can't contact them directly, try reaching out publicly by commenting.

Page 14: How to Get Photos from Instagram for Your Marketing (Legally)

It may be difficult to get their attention amongst the thousands of comments, so make sure to stand out.

Page 15: How to Get Photos from Instagram for Your Marketing (Legally)

Example:

Page 16: How to Get Photos from Instagram for Your Marketing (Legally)

It’s essential to make sure that you're getting legal permission from Instagram

users to avoid massive legal fees.( fair use copyright laws do not protect you)

WARNING:

Page 17: How to Get Photos from Instagram for Your Marketing (Legally)

License the photos

#3

Twenty20 provides an easy royalty-free license for photos from the world’s best Instagrammers.

Page 18: How to Get Photos from Instagram for Your Marketing (Legally)

Working with amateur photographers directly, it can be extremely difficult to negotiate a legally sound solution quickly.

Page 19: How to Get Photos from Instagram for Your Marketing (Legally)

With 45+ million photos from the world's best Instagrammers, Twenty20 makes photos from Instagram available with an easy royalty-free license.

Page 20: How to Get Photos from Instagram for Your Marketing (Legally)

• Save time & energy by downloading instantly. Avoid the hassle of communicating & negotiating with Instagrammers.

• Ensures that you're legally protected (all photos are reviewed by a professional in-house team).

• 45+ million photos from over 250,000 real-world photographers worldwide.

The benefits:

Page 22: How to Get Photos from Instagram for Your Marketing (Legally)

All photos sourced from Twenty20.

Follow us for more useful SlideShares


Recommended