Geoff McDonald @IdeasMarketing #ideaslunch
How to Get Paid to Promote Yourself
It’s OK, we haven’t
started yet!
Geoff McDonald @IdeasMarketing #ideaslunch
How to Get Paid to Promote Yourself
Ideas Architect
Follow conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
The Marketing BlindspotPart 1
Geoff McDonald @IdeasMarketing #ideaslunch
Recording + Slides PDF : IdeasMarketing.com.au/webinars
Promotion Costs Money!
Geoff McDonald @IdeasMarketing #ideaslunch
Ads, Brochures, PR
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Lifetime Customer Value
Geoff McDonald @IdeasMarketing #ideaslunch
The Holy Grail
Recording + Slides PDF : IdeasMarketing.com.au/webinars
Expense or Income?
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See Things Differently x4
Sometimes we find incredible answers in unlikely places
The Holy Grail
Are you part of our cult?
The Holy Grail
?Geoff McDonald @IdeasMarketing #ideaslunch
What are you promoting?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 2
The Ideas Marketing Curve
$$$
The Ideas Marketing Curve
$$$
Relationship
The Ideas Marketing Curve
$$$
Relationship
The Ideas Marketing Curve
$$$
Relationship
The Ideas Marketing Curve
$$$
Free
Relationship
Low
High
All Roads Lead to Rome
$$$
Webinar
Relationship
Workshop
Consult
Ideas Marketing : My Business
$$$
Free
Relationship
Low
High
Paid to Promote : Your Best Opportunity
$$$
Free
Relationship
Low
Up the Curve : From Free to Fee
$$$
Relationship
Low
High
Down the Curve : From High To Low
Key Principal : Move Up The Curve
Make it good enough to sell
29 Visual Book Summaries available at : BookRapper.com
$$$
Free
Relationship
Low
From Free to Fee V From Fee to Free
Key Principal : Move Down The Curve
Productize Your Service
Sell Your Service Without you Being There
?Geoff McDonald @IdeasMarketing #ideaslunch
Are you shy and lazy?Part 3
Geoff McDonald @IdeasMarketing #ideaslunch
How do you get paid to promote your services?
Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Books are dying!
Geoff McDonald @IdeasMarketing #ideaslunch
Books are lazy and shy!
Geoff McDonald @IdeasMarketing #ideaslunch
Recording + Slides PDF : IdeasMarketing.com.au/webinars
Are your productsshy and lazy?
Passive Active
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Which Sells More?
Which Sells More?
The Web has changed!
Passive Active
Major Product Trend
What do these three things have in common?
Geoff McDonald @IdeasMarketing #ideaslunch
What am I selling?
Geoff McDonald @IdeasMarketing #ideaslunch
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
Passive Active
Public
Private
Geoff McDonald @IdeasMarketing #ideaslunch
Create an Active Product
Geoff McDonald @IdeasMarketing #ideaslunch
Create a Public Product
Recording + Slides PDF : IdeasMarketing.com.au/webinars
a BIG opportunity
Geoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunity
Geoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunity
Geoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunity
?Geoff McDonald @IdeasMarketing #ideaslunch
What’s NextPart 4
Geoff McDonald @IdeasMarketing #ideaslunch
Four Principles to Get Paid To Promote Yourself
Make it good enough to sell
Productize Your Service
Four Principles to Get Paid To Promote Yourself
Create an Active Product
Four Principles to Get Paid To Promote Yourself
Create a Public Product
Four Principles to Get Paid To Promote Yourself
September 1st 12:30-1:15pm Facebook.com/IdeasMarketing
Making Ideas Happen
Next Webinar
Melbourne 14 October 8:30am - 5:00pm
Workshop: How to Design, Build and Sell Your Ideas
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
IdeasMarketing.com.au/Webinars